Craft Supplies USA Company Profile

Background

Craft Supplies USA, established in 1982 by Darrel Nish and his father, Dale L. Nish, is a family-owned business specializing in providing high-quality woodturning tools and supplies. The company is headquartered in Provo, Utah, and operates under the website woodturnerscatalog.com. Their mission is to treat customers as they would like to be treated, aiming to make every transaction enjoyable and fostering long-term relationships. This customer-centric approach has solidified their reputation in the woodturning community.

Key Strategic Focus

Craft Supplies USA focuses on the woodturning segment of the arts and crafts industry, offering a comprehensive range of products including lathes, chisels, finishes, and instructional materials. They cater primarily to woodturning enthusiasts and professionals, emphasizing quality and customer satisfaction. The company leverages its deep industry knowledge to curate a product selection that meets the evolving needs of its clientele.

Financials and Funding

As of the latest available data, Craft Supplies USA generates approximately $5.5 million in annual revenue and employs around 20 individuals. The company has raised a total of $150,000 in funding over one round.

Leadership Team

Darrel Nish: Founder and President since the company's inception in 1982.

Ben Williams: Vice President of Operations.

Eric Thorpe: Warehouse Operations Manager.

The leadership team brings extensive experience in woodturning and business operations, contributing to the company's sustained success.

Competitor Profile

Market Insights and Dynamics

The online hobby and craft supplies market in the United States has experienced steady growth, with revenue reaching approximately $22.6 billion in 2025. This growth is driven by increasing consumer interest in DIY projects and the convenience of online shopping.

Competitor Analysis

Key competitors in the online woodturning and craft supplies market include:

Weekend Kits: A small-scale competitor with approximately 7 employees and $1.3 million in revenue.

Us Craft: Another competitor with around 7 employees and $1.1 million in revenue.

Berea Hardwoods: Operating with 6 employees and generating $1.5 million in revenue.

Arts & Crafts Supply: Employing 8 individuals and earning $1.2 million in revenue.

The Pat Catan's: A larger competitor with 66 employees and $16.1 million in revenue.

These competitors offer a range of products and services in the craft supplies market, each with varying scales of operation and market reach.

Strategic Collaborations and Partnerships

Craft Supplies USA has not publicly disclosed specific strategic collaborations or partnerships. The company focuses on direct relationships with customers and suppliers to maintain product quality and customer satisfaction.

Operational Insights

Craft Supplies USA differentiates itself through a specialized focus on woodturning, offering a curated selection of high-quality tools and supplies. Their commitment to customer service and a family-owned business model provides a personalized shopping experience that appeals to both hobbyists and professionals.

Strategic Opportunities and Future Directions

To capitalize on the growing online craft supplies market, Craft Supplies USA could explore expanding its digital presence, enhancing e-commerce capabilities, and offering virtual workshops or tutorials. Emphasizing sustainable and eco-friendly products may also align with current consumer trends and open new market segments.