Crane Merchandising Systems (CMS) is a leading global manufacturer specializing in innovative solutions for vending machines, cashless systems, software, and wireless communications. With a history spanning over 80 years, CMS has become synonymous with durability and reliability in the vending industry. As a pioneer in vending, the company continually seeks new ways to enhance interactions between operators and consumers.
Key Strategic Focus
CMS focuses on designing and manufacturing a diverse, integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverages, snacks, and food. The company offers comprehensive vending solutions, encompassing cashless processing, payment devices, vending management software, and wireless communication technology. By integrating advanced technologies, CMS aims to improve consumer engagement and drive same-store sales growth for operators.
Financials and Funding
As a subsidiary of Crane Co., CMS benefits from the financial stability and resources of its parent company. Crane Co. reported revenues of $3.2 billion in 2021. CMS's estimated annual revenue is approximately $557.5 million, with an estimated revenue per employee of $494,200. The company employs around 1,128 individuals.
Technological Platform and Innovation
CMS distinguishes itself through proprietary technologies and innovative solutions:
- Media Platform: Launched in 2014, this technology focuses on improving consumer engagement and driving same-store sales growth.
- simplifi™ BI Analytics and VendMAX™ 5.0.12: Introduced in 2019, simplifi is CMS's next-generation cloud platform for enterprise and connectivity software, designed to help operators manage their businesses effectively.
- CORA Telemeter: Released in 2019, CORA includes a custom-designed 4G LTE antenna that exceeds carriers’ performance specifications, integrated Bluetooth for mobile device connectivity, and a built-in Wi-Fi module.
Leadership Team
CMS operates under the leadership of Crane Co.'s executive team:
- Max Mitchell: President & CEO of Crane Co.
- Robert S. Evans: Chairman of Crane Co.
These leaders provide strategic direction and oversight for CMS's operations.
Competitor Profile
CMS operates in a competitive market with several key players:
- Cummins Allison: Provides cash processing and automation solutions.
- G.E.A.: Specializes in the design, manufacturing, and maintenance of toll collection systems.
- Equipment Systems & Devices (ESD): Manufactures and engineers electronic and mechanical payment systems.
- ARCA: Focuses on cash automation technologies.
These competitors offer various solutions in the vending and payment systems industry, contributing to a dynamic market landscape.
Strategic Collaborations and Partnerships
In 2021, Crane Payment Innovations (CPI) joined forces with CMS to market vending and coffee machines. This collaboration leverages the strengths of both entities to offer a comprehensive portfolio of vending solutions. CMS's legacy brands, including Automatic Products, Dixie-Narco Inc., GPL, National Vendors, Stentorfield, and Streamware, contribute to a diverse product offering.
Operational Insights
CMS's strategic considerations include:
- Market Position: Leveraging its extensive history and reputation for reliability to maintain a strong market presence.
- Technological Integration: Continuously innovating to incorporate advanced technologies that enhance user experience and operational efficiency.
- Customer Engagement: Focusing on solutions that improve consumer interactions with vending machines, thereby driving sales and customer satisfaction.
Strategic Opportunities and Future Directions
CMS's strategic roadmap includes:
- Product Innovation: Developing new vending solutions that meet evolving consumer preferences and technological advancements.
- Market Expansion: Exploring opportunities in emerging markets to expand its global footprint.
- Sustainability Initiatives: Implementing eco-friendly practices in product design and manufacturing to align with global sustainability trends.
Social Media Profiles
- LinkedIn: Crane Merchandising Systems
CMS's headquarters are located in Williston, South Carolina, United States.
