Crayon Company Market Research Report

Company Overview

Name

Crayon

Mission of the Company

No information is available

Founded and Founders

Crayon was founded in 2015.

Key People

Jonah Lopin - Founder, CEO

Tom Huntington - CFO

Cam Montague - VP Customer Success

Keith Bourgoin - VP of Engineering

Chris Pope - VP of Sales

Jon White - SVP of Product

Headquarters

280 Summer Street, 5th Floor, Boston, MA 02210

Number of Employees

Crayon has over 500+ employees.

Revenue

No information is available

Known For

Crayon is known for providing a competitive intelligence platform that helps companies track competitors, analyze competitive insights, and enable sales teams to win more deals.

Products

Overview of Products

Crayon offers a competitive intelligence platform with several features aimed at helping businesses track, analyze, and act on competitive intelligence.

Product Descriptions

Crayon Competitive Intelligence Platform

Crayon's platform is designed to monitor competitors and aggregate intelligence from a wide range of sources, including websites, reviews, and press releases. It provides real-time insights and enables various teams within an organization to act on this data effectively.

Key Features

Competitor Monitoring: Tracks changes in competitor behavior, websites, job postings, and more.

AI-Powered Summarization: Uses AI to summarize news articles, blog posts, and press releases for easy consumption.

Importance Scoring: Uses machine learning to score the relevance and importance of gathered intelligence.

Anomaly Detection: Identifies significant changes in competitors' digital footprints.

Real-Time Insights: Provides real-time alerts and reports for immediate action.

Battlecards: Create and distribute battlecards that help sales teams understand competitive positioning.

Integrations: Integrates with Salesforce, Slack, Microsoft Teams, and other platforms to provide seamless access to insights.

Crayon Answers: A Gen AI assistant integrated with Slack and Teams to provide real-time competitive insights.

Recent Developments

Recent Company Developments

July 24, 2024: Launched Crayon Answers, described as the industry’s first Gen AI Compete Assistant for the Revenue Team.

September 5, 2024: Hosted a webinar addressing flaws in traditional competitive enablement programs.

March 6, 2024: Welcomed Jon White as Senior Vice President of Product.

New Products and Features

Crayon Answers: Provides real-time, AI-powered competitive insights directly integrated with communication tools such as Slack and Teams.

Intelligent Filtering and Tagging: Enhanced features for prioritizing significant market intelligence and automatic tagging of insights.

AI-Powered Sentiment Analysis: New feature that uses natural language processing to analyze sentiment.

New Partnerships

March 21, 2023: Launched the first Competitive Intelligence Partner Directory to help companies find suitable partnerships for revenue growth.

July 25, 2023: Partnered with Clozd to provide customers with integrated win/loss data analysis and competitive intelligence.

Customer Success

Case Studies

1. Alteryx

Opportunity: Alteryx needed to digitally transform their CI function.

Results: Implemented Crayon to support 1,000+ global go-to-market team members, achieving a 40% increase in battlecard adoption within 60 days and an increase in competitive win rates.

Key Insights: Effective scaling of CI program, integrating Crayon with Salesforce and promoting Crayon through internal kudos system.

2. Cognism

Opportunity: Cognism required a platform to provide their fast-growing sales team with real-time competitive insights.

Results: With Crayon, 33 deals on average are influenced monthly; $6 million in influenced revenue in less than a year.

Key Insights: Critical integration of Crayon with Slack, Salesforce, and Seismic, and leveraging Crayon for real-time website change notifications.

3. Salsify

Opportunity: Original CI function was inconsistent and ad hoc.

Results: With Crayon, Salsify saw a 22% increase in competitive win rates in the first year; 78% competitive revenue influenced by the battlecard program.

Key Insights: Establishing a CI program, creating a feedback loop, and driving ongoing adoption through consistent engagement.

Summary

Crayon is a leading competitive intelligence platform headquartered in Boston, MA, with over 500 employees. They specialize in monitoring and analyzing competitive intelligence to provide actionable insights, helping sales teams win more deals through advanced features like AI-powered summaries, battlecards, and comprehensive integrations with major business tools. Recent developments include the launch of Crayon Answers and enhanced AI features, along with strategic partnerships aimed at expanding their market influence.