Create Room Company Profile

Background

Create Room, formerly known as The Original ScrapBox™, was founded in 2005 with the mission to help individuals carve out dedicated spaces for creativity, thereby enhancing joy and fulfillment in their lives. The company specializes in designing and manufacturing high-quality, all-in-one furniture solutions tailored for crafters and creative enthusiasts. Their flagship product, the DreamBox, exemplifies this commitment by offering a comprehensive, organized workspace that keeps all crafting tools and supplies visible and within easy reach.

Key Strategic Focus

Create Room's strategic focus centers on:

• Product Innovation: Developing multifunctional furniture that seamlessly integrates storage and workspace, catering specifically to the needs of crafters.

• Customer-Centric Design: Ensuring products are customizable and adaptable to various crafting disciplines, thereby enhancing user experience.

• Market Expansion: Targeting the growing community of hobbyists and professional crafters seeking efficient and aesthetically pleasing organizational solutions.

Financials and Funding

As of January 2025, Create Room reported an annual revenue of approximately $15 million. The company operates with a team of around 55 employees across North America and Europe.

Technological Platform and Innovation

Create Room leverages a suite of technologies to enhance its product offerings and customer engagement:

• E-commerce Platform: Utilizes Shopify for a seamless online shopping experience.

• Customer Interaction: Employs Disqus for community engagement and feedback.

• Analytics and Performance Monitoring: Integrates TrackJS and Firebase to monitor website performance and user behavior.

• Design and Development: Incorporates modern web technologies such as Handlebars and Zepto to ensure a responsive and user-friendly website interface.

Leadership Team

Key members of Create Room's leadership team include:

• D. M.: Chief Executive Officer

• D. H.: Vice President of Global Supply Chain

• K. G.: Vice President of Operations

These leaders bring extensive experience in furniture manufacturing, supply chain management, and operational excellence, driving the company's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The craft and hobbyist furniture market is experiencing significant growth, driven by an increasing number of individuals seeking organized and dedicated spaces for their creative pursuits. Consumers prioritize multifunctional, space-saving solutions that blend seamlessly with home décor.

Competitor Analysis

Create Room faces competition from several companies offering furniture and organizational solutions for crafters:

• Joybird: Specializes in customizable furniture with a focus on modern design.

• Room & Board: Offers a range of high-quality, sustainable furniture with a focus on modern aesthetics.

• CB2: Provides contemporary furniture and home décor, appealing to urban dwellers.

• Wayfair: An online retailer offering a vast selection of furniture and home goods, including crafting storage solutions.

• Overstock: Features a wide array of discounted furniture and home décor items.

• West Elm: Focuses on modern furniture and home accessories with an emphasis on sustainability.

• Design Within Reach: Offers authentic modern furniture and accessories from renowned designers.

• IKEA: Provides affordable, ready-to-assemble furniture with a variety of storage solutions suitable for crafters.

• Pottery Barn: Features classic furniture and home décor with a focus on quality craftsmanship.

These competitors vary in their offerings, from customizable and modern designs to affordable and ready-to-assemble solutions, catering to a broad spectrum of consumer preferences.

Strategic Collaborations and Partnerships

While specific strategic collaborations and partnerships for Create Room are not publicly disclosed, the company focuses on:

• Supplier Relationships: Ensuring high-quality materials and components for their products.

• Community Engagement: Building a loyal customer base through active engagement and feedback incorporation.

Operational Insights

Create Room differentiates itself through:

• Specialized Product Offering: Focusing exclusively on the crafting community with tailored solutions.

• Customization and Flexibility: Allowing users to personalize their workspaces to fit specific needs.

• Quality and Durability: Manufacturing products in the USA with high-quality materials for longevity.

Strategic Opportunities and Future Directions

Looking ahead, Create Room aims to:

• Expand Product Line: Introduce new products catering to various crafting disciplines.

• Enhance Digital Presence: Strengthen online marketing and e-commerce capabilities to reach a broader audience.

• Global Expansion: Explore international markets to tap into the growing global crafting community.

Contact Information

• Website: theoriginalscrapbox.com

• Social Media: LinkedIn

Note: Specific contact details such as address, phone number, and email are not provided in this profile.