Createwills Company Profile

Background

Overview

Createwills is a fintech company specializing in digital estate planning services, offering both conventional and Islamic wills through an online platform. Established in 2019, the company is headquartered in Petaling Jaya, Malaysia. Its mission is to provide accessible, legally binding will creation services, catering to individuals and organizations seeking efficient estate planning solutions. The platform integrates advanced technologies to ensure secure and user-friendly experiences for its clients.

Mission and Vision

Createwills aims to revolutionize estate planning by offering comprehensive digital solutions that are both affordable and legally sound. The company's vision is to empower individuals and organizations to manage their legacies effectively, ensuring that their assets are distributed according to their wishes.

Industry Significance

Operating within the fintech sector, Createwills addresses the growing demand for digital estate planning services. By providing accessible and legally compliant will creation tools, the company plays a pivotal role in modernizing the estate planning process, making it more efficient and user-friendly.

Key Strategic Focus

Core Objectives

• Accessibility: Offer an intuitive platform that simplifies the will creation process for users of all backgrounds.

• Affordability: Provide cost-effective solutions without compromising on legal validity or comprehensiveness.

• Security: Ensure robust protection of user data and documents through advanced security measures.

Areas of Specialization

• Conventional Wills: Tailored for individuals seeking to outline the distribution of their assets in accordance with standard legal practices.

• Islamic Wills (Al Yusra): Designed to comply with Islamic inheritance laws, incorporating a Faraid algorithm for accurate distribution among heirs.

Key Technologies Utilized

• Faraid Algorithm: An innovative tool that automates the calculation of Islamic inheritance shares, ensuring compliance with Shariah law.

• AI-Powered Estate Planning (Legacy Logic): A proprietary AI system that analyzes completed wills and provides personalized guidance on tax efficiency, gifting strategies, and guardianship planning.

Primary Markets Targeted

• Individual Consumers: Individuals seeking to create or update their wills conveniently and securely.

• Financial Institutions and Corporations: Organizations interested in white-labeling Createwills' platform to offer estate planning services to their clients or members.

Financials and Funding

Funding History

Specific details regarding Createwills' funding history, including total funds raised and recent funding rounds, are not publicly disclosed. The company has focused on organic growth and strategic partnerships to expand its services.

Notable Investors

Information about individual investors or venture capital firms backing Createwills is not publicly available.

Utilization of Capital

The capital raised has been primarily allocated towards:

• Platform Development: Enhancing the user interface and integrating advanced technologies like AI and blockchain.

• Market Expansion: Extending services to new regions and demographics.

• Strategic Partnerships: Collaborating with financial institutions and corporations to offer white-labeled solutions.

Pipeline Development

Key Pipeline Candidates

• Legacy Logic AI Integration: Ongoing development of the AI-powered estate planning assistant to provide personalized insights and recommendations.

• Blockchain Implementation: Exploring the use of blockchain technology to enhance document security and verification processes.

Stages of Development

• Legacy Logic AI: Currently in the advanced stages of development, with plans for a phased rollout to users.

• Blockchain Integration: In the exploratory phase, assessing feasibility and potential impact on service offerings.

Target Conditions

• Estate Planning Efficiency: Improving the speed and accuracy of will creation and management.

• Document Security: Ensuring tamper-proof and easily verifiable legal documents.

Anticipated Milestones

• Legacy Logic AI Launch: Expected within the next 12 months, aiming to provide users with intelligent estate planning tools.

• Blockchain Deployment: Projected for the following 18 months, contingent upon successful pilot testing and integration.

Technological Platform and Innovation

Proprietary Technologies

• Faraid Algorithm: Automates the distribution of assets in compliance with Islamic inheritance laws, reducing manual errors and ensuring fairness.

• Legacy Logic AI: Analyzes user data to offer personalized estate planning advice, enhancing the relevance and effectiveness of wills.

Significant Scientific Methods

• Data Encryption: Utilizes advanced encryption protocols to safeguard user data and documents.

• User Behavior Analytics: Employs analytics to understand user preferences and improve the platform's usability.

Leadership Team

Raymond Gabriel – Group CEO

A serial entrepreneur with nearly 30 years of experience, Raymond has founded multiple companies across various sectors, including marketing consultancy and social entrepreneurship. He established Createwills to offer unique value at an affordable price, focusing on scalability and profitability without sacrificing quality.

Phil Clark – Co-Founder & Chief Communications Officer

With over 30 years in design, development, and strategic communication, Phil led creative teams at McCann Erickson before co-founding Createwills. He plays a pivotal role in shaping the brand's voice, user experience, and product innovation.

Gulzaman Khan – Co-Founder & Chief Technology Officer

A respected developer and system architect with over 14 years in the tech industry, Gul leads the development of Createwills' platform infrastructure, ensuring reliability, security, and performance.