Creating Margin Technology Group

Background

Founded in 2014 and headquartered in Boise, Idaho, Creating Margin Technology Group specializes in digital signage and workplace management solutions. The company's mission is to deliver transformative value by tailoring turnkey digital signage and workplace technology solutions. Their vision is to grow sustainably as an embedded technology partner, achieving success when customers are proud of the transformative value delivered.

Key Strategic Focus

Creating Margin focuses on providing comprehensive digital signage services, including planning, building, software installation, and management of technology rollouts. They offer content services for networks of all sizes and partner remotely with A/V professionals to ensure effective service delivery. Their emphasis on post-implementation managed services aims to alleviate the burden of ongoing updates, optimize return on investment, and reduce overhead costs.

Financials and Funding

As of the latest available data, Creating Margin's estimated annual revenue is approximately $217,500, with an estimated revenue per employee of $72,500. The company operates with a lean team of three employees.

Pipeline Development

In 2020, Creating Margin expanded its services by launching Fresh Clothes, a mobile laundry service offering 24-hour return of clothes, including ironing and shoe shine services. This venture leverages the company's expertise in technology and online marketing to compete both locally and nationally.

Technological Platform and Innovation

Creating Margin offers a range of proprietary technologies and services, including:

CURIO Foot Pedal: Allows for interactivity on digital signage without touching public surfaces, enhancing user safety.

Workplace People Counting: Tracks occupancy within spaces to ensure they are not overcrowded, promoting workplace safety.

Voice-Activated Digital Signage: Enables interactivity through voice commands, reducing the need for physical contact.

These innovations demonstrate the company's commitment to enhancing user experience and safety in digital signage and workplace environments.

Leadership Team

Matt Krebs: Founder and CEO, leading the company's strategic direction and growth.

Z Anderson: Project Manager, overseeing project execution and client relations.

Regan Boehm: Sales Operations, managing sales processes and customer engagement.

Alex Canales: Marketing, responsible for the company's marketing strategies and initiatives.

Competitor Profile

Market Insights and Dynamics

The digital signage industry is experiencing significant growth, driven by increasing demand for dynamic and interactive content across various sectors, including retail, hospitality, and corporate environments. Advancements in display technologies and content management systems are further propelling market expansion.

Competitor Analysis

Creating Margin faces competition from several companies offering digital signage solutions:

Zoom Workplace: Provides a comprehensive platform for team collaboration, including digital signage capabilities.

OptiSigns: Offers user-friendly digital signage software with features like screen grouping and asset management integration.

Yodeck: Specializes in cloud-based digital signage solutions, enabling easy content management and scheduling.

Rise Vision Digital Signage: Provides an enterprise digital signage platform with customizable content creation tools.

Raydiant: Focuses on creating engaging in-store experiences through digital signage and interactive content.

These competitors emphasize user-friendly interfaces, scalability, and integration capabilities, posing challenges to Creating Margin's market position.

Strategic Collaborations and Partnerships

In 2020, Creating Margin partnered with Density, a workplace solutions company offering hardware and software for occupancy tracking. This collaboration enhances Creating Margin's workplace technology offerings, including digital signage and room management solutions.

Operational Insights

Creating Margin differentiates itself through a comprehensive service approach, offering end-to-end solutions from planning and installation to post-implementation managed services. Their focus on workplace safety solutions, such as the CURIO Foot Pedal and voice-activated digital signage, addresses current market demands for contactless interactions. Additionally, the launch of Fresh Clothes demonstrates the company's agility in diversifying its service offerings.

Strategic Opportunities and Future Directions

Looking ahead, Creating Margin plans to continue product development, including new peripheral hardware solutions compatible with various digital signage operating systems. The company aims to enhance its CURIO Software Suite and expand its video production services. Building partnerships within industry groups like NSCA, PSNI, and AVIXA remains a strategic focus to strengthen market presence and service capabilities.