Creative Designs Hawaii Inc. Market Research Report

Background

Company Overview

Creative Designs Hawaii Inc. is a Honolulu-based promotional products company specializing in a diverse range of items, including apparel, bags, writing instruments, and tech products. Established in 1983 by founders Angie and Mel Farber, the company has been serving businesses and individuals for over four decades. In 2017, ownership transitioned to Tiana Gamble, who has since expanded the company's reach to neighboring islands and the mainland United States.

Mission and Vision

The company's mission is to provide high-quality promotional products that effectively represent their clients' brands. Their vision focuses on delivering exceptional customer service and innovative solutions to meet the diverse needs of their clientele.

Industry Significance

Operating within the promotional products industry, Creative Designs Hawaii Inc. plays a crucial role in helping businesses enhance their brand visibility and customer engagement through customized merchandise. The company is recognized for its commitment to quality and customer satisfaction, contributing significantly to the local economy and the broader promotional products sector.

Key Strategic Focus

Core Objectives

Brand Representation: Offering a wide array of promotional products that align with clients' branding strategies.

Customer Engagement: Enhancing client relationships through personalized and high-quality merchandise.

Market Expansion: Extending services beyond Honolulu to neighboring islands and the mainland United States.

Areas of Specialization

Product Customization: Providing tailored promotional items that reflect clients' brand identities.

Event Planning Support: Assisting in the selection of promotional products for various events, including trade shows, charity runs, and holiday gifts.

Key Technologies Utilized

Design Software: Utilizing advanced graphic design tools to create customized product designs.

E-commerce Platforms: Employing online catalogs and ordering systems to streamline the purchasing process for clients.

Primary Markets Targeted

Local Businesses: Serving companies within Honolulu and the surrounding islands.

Mainland Clients: Expanding services to businesses across the mainland United States.

Financials and Funding

Funding History

Specific details regarding the company's funding history are not publicly disclosed. However, Creative Designs Hawaii Inc. has demonstrated consistent growth and expansion, indicating a stable financial foundation.

Annual Revenue

The company is estimated to generate approximately $1.9 million in annual revenues, with a workforce of about 10 employees.

Pipeline Development

Product Development

Creative Designs Hawaii Inc. continually updates its product offerings to include the latest promotional items, ensuring clients have access to current trends and technologies. The company also focuses on developing exclusive designs that cater to specific client needs.

Service Expansion

Plans are in place to further expand services to additional mainland markets, leveraging the company's established reputation and expertise in the promotional products industry.

Technological Platform and Innovation

Proprietary Technologies

Design Capabilities: In-house graphic artists enhance client logos and designs, ensuring high-quality customization.

Significant Scientific Methods

Customization Techniques: Utilizing advanced screen printing and embroidery methods to produce durable and vibrant promotional products.

Leadership Team

Executive Profiles

Tiana Gamble: President and Owner since 2017, Tiana has expanded the company's reach and diversified its clientele.

Kalena Kimura: Project Manager overseeing project execution and client relations.

Julia Radke: Senior Designer responsible for leading the design team and ensuring creative excellence.

Chloe Kono: Project Coordinator managing project timelines and client communications.

Taylor Conradt: General Manager handling daily operations and strategic planning.

Collette Suguitan: Sales Representative focusing on client acquisition and relationship management.

Kimberly “Kimmy” Diaz: Creative Designer contributing to innovative product designs.

Richarda “Char” Stewart: Production Specialist ensuring quality control and efficient production processes.

Tanya Mayer: Senior Sales Representative leading sales strategies and team performance.

Bre-Ann Krystofer: Sales Representative assisting in sales operations and client support.

Kristi Naborikawa: Creative Designer involved in developing unique promotional product designs.

Bronson Matsumoto: Warehouse Manager overseeing inventory management and logistics.

Jean-Marie Harley: Production Manager coordinating production schedules and quality assurance.

Katrina Cordova: Office Manager handling administrative tasks and office operations.

Jasmyn Fong: Lead Project Coordinator leading project teams and ensuring timely delivery.

Landon Lee: Sales Assistant supporting sales activities and client interactions.

Competitor Profile

Market Insights and Dynamics

The promotional products industry is a multi-billion-dollar sector, with businesses continually seeking innovative ways to engage customers and enhance brand visibility. Companies like Creative Designs Hawaii Inc. play a pivotal role in this ecosystem by providing customized solutions that meet diverse client needs.

Competitor Analysis

Pro Design, Inc.: Located in Honolulu, Hawaii, Pro Design specializes in signs and advertising specialties, generating approximately $785,873 in annual revenues with a team of about 9 employees.

A S Designs and Services: Based in Hilo, Hawaii, this company focuses on design services, including web design and marketing, with estimated annual revenues of $1.0 million and a workforce of approximately 6 employees.

Strategic Collaborations and Partnerships

Creative Designs Hawaii Inc. collaborates with local vendors and conscious brands to offer a diverse range of promotional products. The company also partners with its sister company, Good Merch Supply Co., to provide merchandise with thoughtful design elements.

Operational Insights

Strategic Considerations

In a competitive environment like Hawaii, Creative Designs Hawaii Inc. differentiates itself through its commitment to quality, customer service, and a diverse product range. The company's focus on local partnerships and community engagement strengthens its market position and fosters long-term client relationships.

Strategic Opportunities and Future Directions

Expansion Plans

The company aims to further expand its services to additional mainland markets, leveraging its established reputation and expertise in the promotional products industry.

Innovation Initiatives

Creative Designs Hawaii Inc. continues to invest in design capabilities and production technologies to offer innovative and high-quality promotional products that meet evolving client needs.