Crehana Company Profile

Background

Crehana, founded in 2015 by Diego Olcese and Rodolfo Dañino, is a leading education technology company based in Lima, Peru. The company's mission is to make career development universal by closing the upskilling and reskilling gap in Latin America. Crehana offers a comprehensive online learning platform that provides courses in various fields, including 3D animation, digital architecture, video, photography, and design. The platform caters to both individuals and businesses, aiming to enhance workforce development across the region.

Key Strategic Focus

Crehana's strategic focus centers on delivering a robust learning ecosystem that addresses the entire employee development journey. This includes assessing skill gaps, recommending personalized learning paths, and tracking progress. The company emphasizes high-quality course delivery by controlling the entire value chain—from sourcing instructors to content production and distribution. Crehana's primary markets are Spanish-speaking countries in Latin America, with plans to expand into Brazil.

Financials and Funding

As of August 2021, Crehana has raised a total of $95 million in funding. The most recent Series B round, led by General Atlantic, secured $70 million, marking the largest Series B funding for an edtech company in Latin America. Previous investors include Mountain Nazca, Salesforce Ventures, Rethink Education, ALIVE Ventures, IFC, and Dila Capital. The capital is intended to expand Crehana's enterprise solutions, launch operations in Brazil, and invest in new products and technologies.

Pipeline Development

Crehana offers over 700 courses developed in collaboration with more than 400 experts, covering 100,000+ techniques and competencies. The courses are designed to be localized, offering a mix of asynchronous and synchronous learning to maximize engagement between instructors, mentors, and students. The platform culminates with a final personal project that validates the learnings and provides concrete feedback for continuous development.

Technological Platform and Innovation

Crehana's platform stands out due to its proprietary technologies and innovative methodologies:

Proprietary Technologies: The platform offers a cloud-based SaaS model, providing flexible learning modules that can be customized and priced according to customer needs.

Scientific Methodologies: Crehana employs a mix of asynchronous and synchronous learning methods, ensuring high engagement through interactive content and personalized learning paths.

Leadership Team

Diego Olcese: Co-founder and CEO, Diego has been instrumental in steering Crehana's vision and growth since its inception.

Rodolfo Dañino: Co-founder and COO, Rodolfo has played a pivotal role in operational strategies and business development.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within Crehana's leadership team.

Competitor Profile

Market Insights and Dynamics

The online education market in Latin America is experiencing rapid growth, driven by increasing internet penetration and the demand for flexible learning solutions. The COVID-19 pandemic has further accelerated the adoption of online learning platforms, highlighting the need for scalable and accessible education solutions.

Competitor Analysis

Crehana faces competition from several key players in the online education sector:

Udemy: A global online learning platform offering a vast array of courses across multiple disciplines. Udemy's extensive course library and global reach make it a formidable competitor.

Coursera: Provides online courses, specializations, and degrees in partnership with universities and organizations worldwide. Coursera's academic affiliations and diverse course offerings position it as a strong competitor.

edX: An online learning platform offering university-level courses in a wide range of disciplines. edX's focus on higher education and collaboration with prestigious institutions present a competitive challenge.

Strategic Collaborations and Partnerships

Crehana has established significant partnerships to enhance its offerings and market position:

General Atlantic: Led the $70 million Series B funding round, providing not only capital but also strategic support for expansion and product development.

Mountain Nazca, Salesforce Ventures, Rethink Education, ALIVE Ventures, IFC, and Dila Capital: These investors have contributed to Crehana's growth through financial backing and strategic guidance.

Operational Insights

Crehana's strategic considerations in relation to major competitors include:

Market Position: Focusing on the Latin American market allows Crehana to tailor its offerings to regional needs, providing a competitive edge over global platforms.

Competitive Advantages: Crehana's control over the entire course development process ensures high-quality content delivery. Additionally, its emphasis on localized content and personalized learning paths differentiates it from competitors.

Strategic Opportunities and Future Directions

Crehana's strategic roadmap includes:

Expansion into Brazil: Leveraging the recent funding to enter the Brazilian market, tapping into a large and growing demand for online education.

Product and Technology Investment: Investing in new products and technologies to enhance the learning experience and meet evolving market demands.

Enterprise Solutions Growth: Scaling the "Crehana for Business" platform to provide comprehensive learning ecosystems for enterprises across Latin America.