Crepier Company Profile

Background

Crepier is a Peruvian brand specializing in fashion accessories and travel gear, renowned for its commitment to quality, innovation, and design. Founded in 1978 by Amelia Núñez de Casaretto, the company began with handcrafted cosmetic cases and has since expanded into a diverse range of products, including handbags, backpacks, wallets, and travel accessories. Crepier's mission is to provide stylish and functional products that cater to the dynamic lifestyles of modern consumers, solidifying its position as a leader in the Peruvian fashion accessory market.

Key Strategic Focus

Crepier's strategic focus centers on continuous innovation and market expansion. The company emphasizes:

Product Diversification: Offering a wide array of products across four main lines:

Women: Handbags, wallets, and accessories tailored for modern women.

Men: Functional and stylish products combining technology and fashion.

Travel: Durable and high-quality luggage and travel accessories.

Students: Backpacks and accessories designed for students.

Retail Expansion: Strengthening its presence through company-owned stores and partnerships with major department stores.

International Growth: Entering new Latin American markets, including Ecuador, with plans to expand into Mexico, Colombia, and Chile.

Financials and Funding

While specific financial details are not publicly disclosed, Crepier has demonstrated consistent growth. In 2019, the company reported a double-digit increase in same-store sales and aimed for a 15% growth in its chain of stores compared to the previous year. This growth is attributed to strategic investments in brand repositioning, product innovation, and retail expansion.

Pipeline Development

Crepier continually develops new products to meet evolving consumer demands. Recent initiatives include:

E-commerce Platform: Launched in 2019 to enhance online sales and customer engagement.

New Product Lines: Introduction of men's accessories and expansion into jewelry and stationery.

International Expansion: Establishing a presence in Ecuador with 12 points of sale in De Prati department stores and planning further expansion into other Latin American countries.

Technological Platform and Innovation

Crepier leverages technology to enhance product design and customer experience:

E-commerce Integration: A user-friendly online platform offering the full product catalog, special discounts, and brand news.

Product Innovation: Incorporating new designs and technologies to meet market trends and consumer preferences.

Leadership Team

Sergio Casaretto: Director Comercial, leading the brand's growth and professionalization.

Aldo Casaretto: Gerente General, overseeing overall company operations and strategic direction.

Leadership Changes

In 2018, founders Amelia Núñez and Leonelo Casaretto transitioned to the board of directors, entrusting operational control to the next generation and external executives. This shift marked a significant step in the company's evolution and professionalization.

Competitor Profile

Market Insights and Dynamics

The Peruvian fashion accessory market is competitive, with several key players offering a range of products. Crepier's focus on quality, design, and innovation positions it favorably within this landscape.

Competitor Analysis

Samsonite: Offers a wide range of luggage and travel accessories, known for durability and innovation.

Porta: Specializes in backpacks and school accessories, catering to a younger demographic.

Renzo Costa: Focuses on leather goods, including handbags and wallets, emphasizing craftsmanship.

Vélez: Provides leather products such as footwear, bags, and accessories, combining traditional techniques with modern designs.

Strategic Collaborations and Partnerships

Crepier has established significant partnerships to enhance its market position:

Victorinox: Selected Crepier as the exclusive distributor of its Travel Gear line in Peru, strengthening Crepier's portfolio with high-quality Swiss products.

Department Stores: Collaborations with major retailers like Falabella, Ripley, Oechsle, and Paris, expanding product availability and brand reach.