Crescent Communities Company Profile

Background

Crescent Communities, established in 1963, is a nationally recognized real estate investor, developer, and operator specializing in mixed-use communities. With a mission to "Build Community. Better People's Lives," the company focuses on creating high-quality, differentiated multifamily and commercial communities across the United States. Headquartered in Charlotte, North Carolina, Crescent Communities has expanded its presence to include offices in Washington, D.C., Atlanta, Orlando, Nashville, Dallas, Denver, and Phoenix. Over the years, the company has developed more than 86 multifamily communities and 25 million square feet of commercial space.

Key Strategic Focus

Crescent Communities' strategic focus encompasses several core objectives:

Multifamily Developments: Branded under NOVEL, RENDER, and HARMON, these communities cater to diverse market segments, offering luxury urban residences, suburban multifamily options, and single-family build-to-rent homes.

Commercial and Industrial Projects: Operating under the AXIAL brand, Crescent Communities develops industrial spaces, while life science developments are branded as THE YIELD.

Investment Management: In 2022, the company launched its investment management business, introducing the Crescent Communities Real Estate Opportunities Fund, focusing on high-density multifamily developments in urban core areas.

Sustainability and Innovation: Emphasizing sustainable development practices, Crescent Communities pursues certifications such as LEED, WELL, and Fitwel, aiming to create energy-efficient and environmentally responsible communities.

Financials and Funding

Crescent Communities has demonstrated significant financial growth and resilience:

Revenue: As of 2025, the company reported revenues of $93.6 million.

Investment Portfolio: The company's development portfolio includes over $6.7 billion in residential and commercial investments, encompassing 14,300 multifamily and single-family build-to-rent units, 200,000 square feet of retail, and 8.5 million square feet of office, industrial, and life sciences spaces.

Investment Management: The Crescent Communities Real Estate Opportunities Fund, launched in 2022, approached $200 million, targeting multifamily investments in key markets such as Atlanta, Charlotte, Tampa, and Washington, D.C.

Pipeline Development

Crescent Communities has a robust pipeline of projects across various sectors:

Multifamily and Build-to-Rent: The company has developed over 86 multifamily communities and 60 single-family master-planned communities.

Commercial and Industrial: The portfolio includes 25 million square feet of commercial space, with ongoing projects in office, industrial, and life sciences sectors.

Notable Projects: Recent developments include the NOVEL Edgehill mixed-use multifamily community in Nashville and the RENDER Legacy Trail in Sarasota, Florida, a 450-unit Class A multifamily community.

Technological Platform and Innovation

Crescent Communities distinguishes itself through innovative approaches and proprietary methodologies:

CANVAS™ Process: A design and development process that emphasizes research, consumer insights, and exceptional design to create differentiated communities.

Sustainability Initiatives: The company pursues green building certifications such as LEED, WELL, and Fitwel, and incorporates energy-efficient designs to reduce environmental impact.

Leadership Team

Crescent Communities is led by a team of experienced professionals:

Brian Natwick: Chairman and CEO, with nearly two decades at Crescent Communities, previously serving as President and COO.

Kevin H. Lambert: Chief Financial Officer, overseeing the company's financial strategy and operations.

Jason LaBonte: Executive Vice President and Chief Investment Officer, leading the investment management business.

Tony Chen: Managing Director of Single-Family Build-to-Rent, responsible for launching and managing the build-to-rent platform.

Leadership Changes

In October 2021, Brian Natwick was promoted to CEO, succeeding Todd Mansfield. Natwick has been with Crescent Communities since 2006, previously serving as President and COO.

Competitor Profile

Market Insights and Dynamics

The real estate development industry is characterized by rapid urbanization, increasing demand for mixed-use communities, and a focus on sustainability. Crescent Communities operates in high-growth markets across the Sun Belt, positioning itself to capitalize on these trends.