Company Research Report: Cresta

Company Overview

Name

Cresta

Mission of the Company

To use AI to help people learn high-value skills and in doing so, make business radically more productive.

Founding Information

Founded By: No information is available

Year Founded: No information is available

Key People

Ping Wu: Chief Executive Officer

Tim Shi: Co-Founder, Chief Technology Officer

Adam Walton: Chief Customer Officer

Alex Cramer: Senior Vice President of Sales

Russell Banzon: Chief Marketing Officer

Vahid Manie: Vice President of Finance

Xiangru Chen: Vice President of Engineering

Dawn McLaren: Head of People

Headquarters

540 Bryant Street, Suite 200, Palo Alto, California 94301

Number of Employees

No information is available

Revenue

No information is available

Company Recognition and Strengths

Cresta is known for combining outcome-driven conversation intelligence with real-time agent copilots to unlock the full potential of contact centers, trusted by leading enterprises across various industries.

Products

Platform

AI Platform

Description: Cresta AI is an enterprise-grade generative AI platform built specifically for contact centers and trained on business-specific data.

Key Features:

Customizable AI trained on client-specific data.

No-code deployment.

Real-time guidance with ultra-low latency.

Conversation Intelligence

Cresta Insights

Description: Enhance business understanding using AI that analyzes every conversation, correlating insights against outcomes.

Key Features:

Contextual and behavioral analysis.

Outcome insights and performance tracking.

Real-time Agent Assistance

Cresta Agent Assist

Description: Empowers agents with generative AI guidance, knowledge assistance, and workflow automation.

Key Features:

Real-time, context-specific guidance.

Generative Knowledge Assist.

Auto-Summarization and automated note-taking.

Quality Management

Cresta Quality Management

Description: Automate quality assurance with AI-native precision.

Key Features:

Automated scoring.

Hybrid manual/auto workflows.

Insights for targeted coaching.

Coaching

Cresta Coach

Description: Generates specific, actionable coaching for agents based on AI analysis.

Key Features:

Personalized coaching recommendations.

Real-time performance insights.

Conversational AI

Virtual Agent

Description: Automates customer interactions with LLMs for chat and voice.

Key Features:

Accurate conversation reasons and behaviors.

Seamless hand-offs to live agents.

Industries Served

Airlines

Automotive

Finance

Insurance

Retail

Telecommunications

Travel & Hospitality

Recent Developments

New Products

Ocean-1: The first proprietary, domain-adaptive language model tailored for contact centers.

Virtual Agent for Voice and Chat: Automates conversations using generative AI.

Recent Partnerships

Acqueon: Launched AI-powered revenue generation and recovery solution.

Five9: Joint product to transform contact center efficiency with real-time AI.

New Features

No-Code AI Deployment: New tools like Cresta Opera for no-code AI model training and operationalization.

Real-Time Assistant Upgrades: Enhanced AI models for better accuracy and lower latency.

Recognition and Awards

The Forrester Wave™: Named a Leader in Real-Time Revenue Execution Platforms, Q2 2024.

Fortune: Featured in the Forbes AI 50 List of 2024.

Industry Impact

State of the Agent Report 2024: Extensive research on AI influence on agent performance and satisfaction.

Customer Case Studies: Significant improvements reported by clients like United Airlines (elevated agent productivity and customer experience) and Snap Finance (reduced average handle time and increased quality assurance automation).

This cohesive and detailed report provides a comprehensive look at Cresta’s aim, leadership, product offerings, sectors served, and recent advancements. Cresta’s innovative blend of AI-driven capabilities and strategic leadership enable it to stay ahead in delivering value-added solutions tailored for modern contact centers.