Company Overview
Crewscope is a privately-held software development company based in Toronto, Ontario. It operates with a small team of 2-10 employees, primarily serving the construction sector. Crewscope is dedicated to creating digital tools that engage construction workers by aligning hourly incentives with project outcomes, fostering initiative and enhancing productivity. The company aims to achieve a 10% productivity gain across 2 billion labor hours by 2030. Their approach focuses on aligning employee motivation with company and crew goals to ensure timely project completion.
Products and Services
Crewscope offers an app-based platform aimed at talent retention and productivity enhancement within the construction industry. Their primary offerings include:
- Goal Setting and Incentive Design: Tailored solutions for team goal setting and the design of incentives for hourly workers, directly linking their efforts to overall project success.
- Productivity and Progress Tracking: Real-time tracking features that enable teams to meet weekly production targets, ensuring that projects remain on schedule and that workers are appropriately rewarded.
- Worker Engagement: Tools that foster team cohesion and align worker incentives with broader company objectives.
Industry Position and Strategy
Crewscope addresses challenges such as an aging workforce and stagnant productivity in the construction sector. The company promotes a work culture where young talent finds work to be safe, meaningful, and rewarding to maintain a competitive edge in attracting and retaining talent.
Key Personnel
- Calvin Benchimol, CEO: With over a decade of experience, Calvin is a recognized leader in frontline participation and goal setting, previously leading a $100M aggregate delivery unit at Lafarge and scaling eCompliance, a SaaS startup.
- Ehsan Foroughi, CTO: A seasoned professional with 18 years of experience in building tech teams, Ehsan established the software division at Security Compass and is an expert in Agile-based goal setting.
- Rosanna Zrnic, Head of Customer Success: Rosanna brings over 15 years of experience in transforming B2B SaaS customer experiences, with a history of leading companies from bootstrap stages to high growth and exit by enhancing customer engagement.
Funding
Crewscope raised US$266.2K in a pre-seed funding round on October 1, 2022 from FutureSight Ventures. This capital is directed towards optimizing labor hours and enhancing productivity in the construction industry.
Innovations and Initiatives
Recognized as a 2023 winner among the "25 Innovators in Construction" by SiteNews, Crewscope has formed a strategic partnership with EllisDon, aiming to enhance efficiency and collaboration on construction projects. The company advocates for replacing fear-based management with transparency, trust, and empowerment, driving performance and motivation among teams. Its user-friendly digital tools enhance decision-making, creativity, and problem-solving directly impacting project success.
Competitor Analysis
Primary Competitors
1. Fieldwire by Hilti: Offers jobsite management software that promotes seamless integration between the field and office, enhancing real-time communication and project tracking globally.
2. Aconex (Oracle): Part of Oracle's suite, this platform provides cloud-based collaboration tools for construction and engineering projects, ensuring data security and process flexibility throughout project lifecycles.
3. Powerplay: Provides a mobile-based project and labor management system for the construction and architectural sectors, focusing on ease of use.
4. Finalcad: Specializes in field-worker experience optimization with collaboration tools designed for construction and infrastructure projects, facilitating the management of site challenges.
Other Competitors
- Hyphen Solutions, Bridgit, and Next Gear Solutions offer varying project management and field operations solutions focused on different service details and market targets.
Strategic Insights
Crewscope competes within a market emphasizing communication efficiency and real-time project management. Opportunities exist to strengthen its position through unique software capabilities and market expansion. Crewscope could leverage existing investments to enhance its technology offerings, targeting specific market needs. Developing partnerships and integrations with established platforms in construction and industrial sectors may provide further strategic growth opportunities.
Crewscope's venture backing and its strategic focus on field performance enhancement ensure it remains well-positioned to innovate and capitalizes on the demand for field-focused SaaS solutions.
