Market Research Report: Crompton Greaves Consumer Electricals Limited
Company Overview
General Information
- Company Name: Crompton Greaves Consumer Electricals Limited
- Mission: "Enriching Life for Generations with Smart and Responsible Solutions"
- Founded: No information is available
- Founder: No information is available
- Key People:
- Chairman & Independent Director: Mr. D. Sundaram
- Non-Executive Vice Chairman: Mr. Shantanu Khosla
- Managing Director & Chief Executive Officer (MD & CEO): Mr. Promeet Ghosh
- Group Chief Financial Officer (Group CFO) & Head of Strategy: Kaleeswaran Arunachalam
- Head – Marketing: Pragya Bijalwan
- Headquarters: Tower 3, 1st Floor, Equinox Business Park, Lal Bahadur Shastri Marg, Ambedkar Nagar, Kurla West, Kurla, Mumbai, Maharashtra 400070
- Number of Employees: 3000+
- Revenue: No information is available
- Known For: Leading player in consumer electrical products, focusing on sustainability and innovation.
Mission
To merge technology with environmental consciousness, innovating for a sustainable future.
Key Figures and Achievements
- Recognized as India’s No #1 Consumer Durable Brand.
- 85+ years of distinguished brand legacy.
- 3000+ employees, impacting over 10Cr households.
- 314000+ retailers.
Products
Product Categories
1. Fans
- Ceiling Fans: Known for their energy efficiency and modern designs.
- Exhaust Fans: Ensures air quality in homes.
- Wall Mounted Fans: Known for quiet operation and reliable performance.
- Table Fans: Portable and effective for targeted cooling.
- Pedestal Fans: Portable with adjustable height for versatile usage.
2. Lights
- Bulbs: Energy-efficient LEDs with long-lasting performance.
- Ceiling Lights: Modern designs providing effective illumination.
- Battens: Versatile lighting solutions for various spaces.
- Table Lamps: Ideal for focused lighting needs.
- Outdoor Lights: Durable and reliable for exterior lighting.
3. Water Heaters
- Storage Water Heaters: High capacity with custom heating modes.
- Instant Water Heaters: Swift water heating solutions for instant use.
- Immersion Rods: Portable and effective for quick water heating.
4. Air Coolers
- Desert Coolers: High capacity and effective for large rooms.
- Personal Coolers: Compact and efficient for small spaces.
- Tower Coolers: Space-saving design with effective cooling.
- Window Coolers: Designed for smaller spaces with efficient cooling.
5. Home Appliances and Kitchen Appliances
- Covers products such as irons, room heaters, mixer grinders, OTGs, air fryers, kettles, etc.
6. Built-in Kitchen Appliances
- Chimneys: Advanced suction with noise reduction.
- Dishwashers: Featuring cutting-edge cleaning technology.
- Built-in Microwaves and Ovens: For convenient and effective cooking.
- Hobs: Durable with multiple burner options.
Key Features
- Fans: Silent operation, energy efficiency, sleek designs, multiple speed options.
- Lights: Energy-saving technology, durable, varying designs, intelligent controls.
- Water Heaters: Advanced safety mechanisms, energy-saving, smart home integration.
- Air Coolers: High-density cooling pads, portability, efficient large area cooling.
Recent Developments
Product Launches
1. IndiBreeze Industrial Air Coolers: Launched to cater to larger spaces effectively.
2. New Kitchen Appliances Range: Includes built-in kitchen appliances like hobs and ovens focusing on intelligent controls and efficient cooking.
Features and Innovations
1. ActivBLDC and Duratech Technologies in Fans: Enhances energy efficiency and motor durability.
2. PureBeam+ Technology and Steam Wash in Dishwashers: Ensures efficient and environmentally friendly cleaning.
3. Nano Polybond Technology in Water Heaters: Prevents corrosion and ensures longevity.
Partnerships and Collaborations
1. Crompton & Butterfly Integration: Butterfly Gandhimathi Appliances becoming a subsidiary of Crompton Greaves Consumer Electricals Limited enhances kitchen appliance innovations and go-to-market strategies.
Awards and Recognitions
1. National Energy Conservation Award 2023: Awarded by Hon'ble President Smt. Draupadi Murmu.
2. Greentech Environment Award: For achievements in environmental initiatives.
3. Prestigious Safetech Award 2023: Best Employee Participation in Safety Awareness Category.
4. Navbharat CSR Awards 2023: Recognized for substantial CSR efforts.
This professional, information-dense market research report provides a structured and detailed overview of Crompton Greaves Consumer Electricals Limited, focusing on highlighted aspects to offer comprehensive insights into the company's market positioning, product offerings, recent developments, and innovations.