Company Research Report: Cross Pixel Media, Inc.
Company Overview
- Name: Cross Pixel Media, Inc.
- Mission: To provide real-time advertisers with the most accurate targeting information to improve the performance of their campaigns by combining audience targeting with contextual relevance.
- Founded: 2011
- Founder: Alan Pearlstein
- Key People:
- Alan Pearlstein: Founder & CEO. Alan is a visionary in digital marketing and is known for founding the digital advertising agency, Flying Point Media.
- Colin Gigl: CTO. Colin oversees technology development, focusing on creating robust solutions for targeting and analytics.
- Headquarters: Miami Beach, FL
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Cross Pixel is known as a leading provider of audience and contextual targeting solutions in the programmatic advertising industry. They are noted for their real-time, custom audiences and proprietary tools such as Planit and Audience Calculator.
Products
1. Planit
- Description: An advanced contextual targeting solution leveraging audience behavior to expand the reach of programmatic campaigns.
- Key Features:
- Cookie-free audience targeting
- Utilizes audience behavior and intent
- GDPR compliant and privacy-focused
- Available on leading DSPs like The Trade Desk, Amobee, and Google DBM
2. Audience Calculator
- Description: A proprietary tool used to build and optimize custom audiences in real-time.
- Key Features:
- Real-time audience creation and optimization
- Seamless integration with over 40 DSP partners worldwide
- High-performance audience and content targeting solutions
Recent Developments
- May 21, 2018: Cross Pixel Media launched Planit, a cookie-free audience targeting solution that utilizes audience behavior to inform content relevancy. Planit is privacy-compliant and enhances programmatic advertising performance by using behavioral intelligence for contextual targeting without relying on cookies.
- Partnerships: Cross Pixel's products are integrated into more than 40 demand-side platforms worldwide, allowing extensive reach across the digital advertising space.
- Features and Advancements: The launch of Planit signifies an important shift away from traditional cookie-based models, enabling advertisers to target consumers more effectively in a privacy-conscious manner.
Press and News
- Recent Launch: The introduction of Planit was highlighted as a significant step towards privacy-friendly, advanced contextual targeting methods.
For more information about Cross Pixel Media and its offerings:
- Website: [crosspixel.net](http://www.crosspixel.net)
- Contact: David Shatten at 646-380-3671 or via email at dshatten@crosspixel.net
Note: The report is constructed solely based on the given data. Some fields reflect "No information is available" due to missing data in the provided text.
