Company Research Report: Crossmedia

Company Overview

Name

Crossmedia

Mission

Crossmedia describes itself as a "full funnel, future-built, data-led, creative media agency shaking things up since 1997." The company emphasizes media transparency and holistic media planning and execution.

Foundation and Founders

Founded: 1997

Founders: Information not explicitly available.

Key People

Kamran Asghar: CEO, Co-founder US

Martin Albrecht: Co-founder US

Ali Plonchak: Managing Partner, Chief Operating Officer

Anne Bologna: Chief Strategy Officer

Kristen Metzger: Chief People Officer

Jess Lewis: Chief Technology Officer

Neil Smith: Global Chief Growth Officer

Jennifer Dela Rosa: Communications and Brand Experience, Co-owner

Doug O'Reilly: Executive Director, Head of Redbox

Imran Ismail: Executive Director, Client Service

Jodi Monroe: Executive Director, Client Service

Rachel Ooms: Executive Director, Client Services

Doug Schnebel: Executive Director & Head of Planning

Zaneta Reid: Managing Director, Fabric

Headquarters

New York, NY

Number of Employees

Over 500 employees globally, referred to as Crossmedians.

Revenue

No information is available.

Notable Achievements

Crossmedia is recognized as the largest certified minority-owned media agency. It has been awarded Ad Age's Best Places to Work for six consecutive years (2021-2025) and Adweek Media Executive of the Year 2022.

Products and Services

Offerings

Crossmedia provides a range of services that are integral to media planning and buying, audience measurement, and performance marketing. Their services include:

Media Planning & Buying:

Holistic Comms Strategy

Tactical Media Planning

Cross Channel Buying

Holistic Measurement

Redbox Business Intelligence:

Consulting

Market Intelligence

Audience Management

Measurement and Attribution

Data Automation

Media Procurement:

Proprietary Media Inventory Marketplace

Corporate Trade/Barter

Media Finance Solutions

Independent Marketing Services:

Big Idea Creative

Brand Strategy & Positioning

CX/UX

Influencer/Social

Sports Marketing

Multi-unit/Franchise Marketing

Talent Recruitment

Global Media Services:

International Coordination

Distributed Workforce

Automation

Performance Marketing:

SEM/SEO

Paid Social

Programmatic

Optimization Services

Affiliate

Ecommerce

Multicultural Services:

Consulting

Media Planning and Buying

Diverse Supplier Management

Content Services

Training

Recent Developments

Partnership with Zalando: Crossmedia was chosen as the global strategic media partner for Zalando.

Award Recognition: Repeated recognition in Ad Age's Best Places to Work list from 2021 to 2025.

New Launches and Features: The company consistently updates its offerings with cutting-edge trends such as Reactive Media, Brand Frenemies, and Responsible Marketing as featured in their XM Quarterly publications.

New Partnerships

The company has been recognized for integrating strategies with Edible for performance media and extended partnership news with Netflix in the DACH-region.

Expansion into digital realms was acknowledged by Vertiqal Studios with the appointment of Ali Plonchak to its Board of Directors.

New Features

Introduction of a Work-From-Anywhere policy emphasizing flexibility.

Development of summer houses for employees to foster community connection while working remotely.

Additional Notes:
For further information or business inquiries, Crossmedia can be contacted through their business development email, with office locations in major cities worldwide including New York, Philadelphia, Los Angeles, London, Toronto, and Düsseldorf.