Crossnore Communities for Children: Comprehensive Company Profile

Background

Mission and Vision

Crossnore Communities for Children is dedicated to creating healthy futures for children and families by providing a Christian sanctuary of hope and healing. The organization focuses on delivering holistic care that nurtures the mind, body, and spirit of each child, emphasizing trauma-informed practices to support those who have experienced abuse or other forms of trauma.

Historical Overview

Established in 1909 as The Children's Home in Winston-Salem, NC, and The Crossnore School in 1913 in Crossnore, NC, these two institutions merged in 2017 to form Crossnore Communities for Children. This unification aimed to diversify program offerings and enhance services for children at risk of entering the child welfare system, those already in the system, and those aging out. In 2021, the organization rebranded to its current name to reflect its expanded mission and services.

Key Strategic Focus

Core Objectives and Specializations

Crossnore's strategic focus centers on providing comprehensive, trauma-informed care through interconnected resource communities:

• Therapy Services: Personalized counseling and assessments to address individual needs.

• Family Preservation: In-home crisis intervention and life skills education to prevent family separations.

• Foster Care and Adoptions: Safe, stable homes for children, with a focus on reunification and adoption services.

• Youth Independent Living: Support for young adults transitioning from foster care to independence.

The organization employs evidence-based models like Homebuilders® for family preservation and Bridging Families© for professional foster parenting, targeting children at imminent risk and those in the foster care system.

Financials and Funding

Funding History and Utilization

In December 2024, Crossnore received a $1.8 million contract from the North Carolina Department of Health and Human Services (NCDHHS) and a $3.75 million grant from The Leon Levine Foundation. These funds support the expansion of the Bridging Families© program across North Carolina.

Additionally, the organization exceeded its $41 million goal in "The Promise of Home" campaign, raising over $53 million by December 2024. This funding is allocated to capital renovations, program expansion, and operational needs, including the development of a new charter school and permanent office space in Hendersonville.

Financial Performance

For the fiscal year ending September 2023, Crossnore reported:

• Revenue: $24.1 million

• Expenses: $25.7 million

• Net Assets: $44.8 million

The organization maintains a strong financial position with a liabilities-to-assets ratio of 5.31% and a program expense ratio of 84.68%, indicating efficient allocation of resources toward programmatic activities.

Pipeline Development

Program Expansion and Milestones

Crossnore is actively expanding its service offerings:

• Bridging Families©: As of December 2024, 11 homes have been established across service regions, with plans to partner with other organizations for statewide implementation.

• Homebuilders® Family Preservation Services: Awarded the state contract to serve 15 counties in Region 3, providing intensive in-home services to families at risk.

• Anderson Academy Charter School: Scheduled to open in August 2025 on the Winston-Salem campus, initially serving grades K-4, with plans to expand to K-8 by 2027.

Technological Platform and Innovation

Proprietary Models and Methodologies

Crossnore employs innovative, evidence-based models:

• Bridging Families©: A professional foster parenting model focusing on shared parenting and accelerated reunification.

• Homebuilders®: An intensive, in-home crisis intervention model aimed at preventing unnecessary out-of-home placements.

These models incorporate trauma-informed care principles, emphasizing safety, emotional intelligence, and social responsibility.

Leadership Team

Executive Profiles

• Brett Loftis, JD: Chief Executive Officer

• Background: Appointed CEO in 2013, Loftis has a legal background with a focus on child welfare and advocacy.

• Contributions: Led the merger of The Children's Home and The Crossnore School, expanding services and implementing innovative care models.

• Sarah Norris: Chief Program Officer

• Background: Oversees program development and implementation, with extensive experience in child welfare services.

• Contributions: Instrumental in launching and expanding the Bridging Families© program.

• Caroline Hart: Chief External Relations Officer

• Background: Leads external communications and fundraising efforts.

• Contributions: Played a key role in the success of "The Promise of Home" campaign.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Crossnore's leadership team.

Competitor Profile

Market Insights and Dynamics

The child welfare sector in North Carolina is characterized by a growing demand for innovative, trauma-informed care solutions. Organizations are increasingly focusing on family preservation, professional foster parenting, and comprehensive support services to address the complex needs of children and families.

Competitor Analysis

Key competitors include:

• Children's Home Society of North Carolina: Offers adoption, foster care, and family preservation services statewide.

• Eliada Homes: Provides residential and community-based services for children and families in Western North Carolina.

These organizations share a commitment to child welfare but may differ in service models, geographic focus, and program offerings.

Strategic Collaborations and Partnerships

Crossnore has established significant partnerships to enhance its services:

• North Carolina Department of Health and Human Services: Collaborated to implement the Homebuilders® program across multiple counties.

• The Leon Levine Foundation: Provided substantial funding to expand the Bridging Families© program statewide.

These collaborations strengthen Crossnore's capacity to deliver comprehensive, trauma-informed care.

Operational Insights

Strategic Considerations

Crossnore's strategic positioning is bolstered by:

• Innovative Care Models: Implementation of evidence-based programs like Bridging Families© and Homebuilders®.

• Geographic Expansion: Extending services to underserved regions through new facilities and partnerships.

• Financial Stability: Successful fundraising campaigns and efficient resource allocation.

These factors contribute to Crossnore's competitive advantage in the child welfare sector.

Strategic Opportunities and Future Directions

Roadmap and Expansion Plans

Future initiatives include:

• Charter School Development: Opening Anderson Academy to provide trauma-informed education.

• Program Scaling: Expanding Bridging Families© and Homebuilders® programs statewide.

• Infrastructure Enhancement: Renovating facilities and establishing permanent offices to support service delivery.

These efforts aim to broaden Crossnore's impact and address the evolving needs of children and families in North Carolina.

Contact Information

• Website: Crossnore Communities for Children

• Social Media:

• Facebook: Crossnore Communities for Children

• Twitter: @CrossnoreNC

• Instagram: @crossnorecommunities

For more detailed information on programs, services, and opportunities to support, please visit the official website.