Crunch Fitness - Fit Fusion, LLC

Background

Crunch Fitness is a U.S.-based fitness brand established in 1989, renowned for its inclusive "No Judgments" philosophy. The brand offers a diverse range of fitness services, including group classes, personal training, and state-of-the-art equipment, aiming to make fitness accessible and enjoyable for all.

Fit Fusion, LLC is a franchisee of Crunch Fitness, founded in 2024 by a team of fitness industry veterans. The company is dedicated to expanding the Crunch Fitness experience across the United States, focusing on creating high-quality fitness environments with cutting-edge amenities and diverse workout options.

Key Strategic Focus

Fit Fusion, LLC's strategic objectives include:

• Rapid Expansion: Opening multiple Crunch Fitness locations nationwide to increase brand presence and accessibility.

• Operational Excellence: Delivering outstanding member experiences through efficient operations and high-quality services.

• Inclusive Fitness Spaces: Building judgment-free environments that inspire healthier lifestyles and cater to diverse fitness needs.

Financials and Funding

While specific financial details for Fit Fusion, LLC are not publicly disclosed, Crunch Fitness, as a brand, has demonstrated significant growth:

• Revenue: Estimated at $1.7 billion annually.

• Valuation: As of December 2024, Crunch Fitness was valued at over $1.5 billion.

Pipeline Development

Fit Fusion, LLC has been actively expanding its portfolio of Crunch Fitness locations:

• Current Locations:

• Crunch Kentwood: Grand Rapids, MI

• Crunch Walker: Grand Rapids, MI

• Crunch Noblesville: Noblesville, IN

• Crunch Reno: Reno, NV

• Crunch Sparks: Sparks, NV

• Crunch Mandeville: Mandeville, LA

• Upcoming Locations:

• Crunch Brunswick: Brunswick, OH

Technological Platform and Innovation

Crunch Fitness integrates technology to enhance member experiences:

• Crunch+: A streaming platform offering on-demand and live workouts, launched in 2023.

• State-of-the-Art Equipment: Facilities equipped with the latest fitness technology to support diverse workout routines.

Leadership Team

Fit Fusion, LLC's leadership comprises experienced professionals:

• Robert McCormack: Chief Executive Officer

• Background: Former President of Author Solutions, Inc.; extensive experience in development and business management.

• Jennifer Renfroe: Chief Operating Officer

• Background: Over 35 years in the fitness industry; 20+ years at Crunch, specializing in programming and training.

• Michael Goodsell: Chief Development Officer

• Background: Over 11 years with Crunch Fitness; expertise in scaling organizations and new gym development.

• Bart Jackson: Partner

• Background: Managing partner at Jackson Investment Group; experience in real estate and acquisitions.

• Matt Jackson: Partner

• Background: Over 15 years in commercial real estate; founder of Jackson IG.

• Katie Bergin: Vice President of Operations

• Background: Extensive experience in development and new gym openings for Crunch.

• Megan Davis: Vice President of Finance and Accounting

• Background: Former Deloitte accountant; experience in financial consulting and accounting.

• Erik Johnson: Vice President of Marketing

• Background: Over 20 years in marketing; experience with large corporate companies and startups.

• Jeremy Nichols: Vice President of Construction

• Background: Over 15 years in commercial construction and project management.

• Wendy Cope: Vice President of Group Fitness

• Background: Over 25 years in the fitness industry; extensive background in training and development.

• Chad Toocheck: Vice President of Personal Training

• Background: Former All-American football player; experience in personal training and sales.

Leadership Changes

As of July 2025, there have been no significant recent changes in the leadership team of Fit Fusion, LLC.

Competitor Profile

Market Insights and Dynamics

The fitness industry is highly competitive, with numerous players offering diverse services. Key trends include:

• Technology Integration: Incorporation of digital platforms and virtual classes.

• Personalization: Tailored fitness programs to meet individual needs.

• Wellness Focus: Emphasis on holistic health, including mental well-being.

• Community Engagement: Building supportive fitness communities.

• Sustainability: Adoption of eco-friendly practices.

Competitor Analysis

• Planet Fitness:

• Overview: Offers affordable memberships with a focus on a non-intimidating environment.

• Market Position: One of the largest fitness chains in the U.S.

• Customer Satisfaction: Rated higher than Crunch Fitness.

• 24 Hour Fitness:

• Overview: Provides 24/7 access to fitness facilities.

• Market Position: Operates 249 clubs across nine U.S. states.

• Recent Developments: Filed for bankruptcy in 2020; emerged under new ownership.

• Anytime Fitness:

• Overview: Offers 24/7 gym access with a focus on convenience.

• Market Position: Over 5,000 locations in 50 countries.

• Recent Developments: Merged with Orangetheory Fitness in 2024.

• Orangetheory Fitness:

• Overview: Specializes in high-intensity interval training classes.

• Market Position: Over 1,500 studios worldwide.

• Recent Developments: Merged with Anytime Fitness in 2024.

Strategic Collaborations and Partnerships

Fit Fusion, LLC has engaged in partnerships to enhance its offerings:

• Corporate Membership Program: Offers tailored fitness programs for organizations, promoting employee wellness.

Operational Insights

Fit Fusion, LLC differentiates itself through:

• Inclusive Environment: Emphasis on a "No Judgments" philosophy.

• Diverse Offerings: Wide range of classes and amenities catering to various fitness levels.

• Technological Integration: Use of platforms like Crunch+ to enhance member engagement.

Strategic Opportunities and Future Directions

Fit Fusion, LLC aims to:

• Expand Nationwide: Continue opening new locations to increase accessibility.

• Enhance Digital Offerings: Further develop online platforms to meet evolving member needs.

• Strengthen Community Engagement: Build stronger connections within local communities to foster member loyalty.

Contact Information

For more information, visit Fit Fusion, LLC's official website.

TPG Explores Sale of Crunch Fitness:

• TPG explores $1.5 billion-plus sale of gym chain Crunch Fitness, sources say.