CScreens Ltd Company Profile

Background

CScreens Ltd is a UK-based media company specializing in out-of-home (OOH) television broadcasting. Established in 2012, the company aims to bridge the gap between traditional broadcast television and outdoor media by providing advertisers with opportunities to reach audiences in various public environments. CScreens operates the largest audiovisual screen network in the UK, delivering premium content to engaged audiences nationwide.

Key Strategic Focus

CScreens focuses on extending linear TV and video-on-demand (VoD) campaigns into the OOH environment. By leveraging a network of large-format screens in high-footfall locations, the company offers advertisers incremental reach and the ability to engage with audiences contextually. Their services include:

Advertising Services: Managing a digital screen and event TV network to offer cost-efficient advertising solutions.

Screen Installation: Providing end-to-end screen implementation solutions for various environments, including internal screens, large outdoor LED screens, and semi-permanent or tactical screens.

Sponsorship & Enlivenment Services: Offering platforms and events for brands to engage directly with their target audience, including on-site branding, sampling initiatives, and engagement strategies.

Content Solutions: Licensing and tailoring premium content for specific environments, including live sports, TV events, fashion TV, and kids TV.

Audience Measurement: Providing detailed audience insights and campaign analysis using a combination of first and third-party data to track footfall, dwell time, and other metrics.

Financials and Funding

As of December 31, 2024, CScreens reported:

Cash in Bank: £1.61 million

Total Assets: £5.18 million

Total Liabilities: £1.99 million

Net Assets: £3.2 million

Employees: 27

In April 2021, CScreens secured a Series A funding round amounting to $2.08 million, with West Hill Capital as a notable investor. The capital was intended to enhance technological capabilities and expand the company's screen network.

Technological Platform and Innovation

CScreens differentiates itself through proprietary technologies and innovative methodologies:

C-Player: A proprietary media player and content management system supporting real-time advertising, live sports, news, events, and catch-up content.

Audience Measurement: Utilizing automatic facial recognition technology to account for gender, age, and impacts, providing detailed demographic information and user behavior analytics.

Content Solutions: Licensing and tailoring premium content for specific environments, including live sports, TV events, fashion TV, and kids TV.

Leadership Team

Robert Hicks: Co-Founder and Chief Executive Officer. Appointed on November 22, 2012.

Richard Hicks: Co-Founder and Chief Operating Officer. Appointed on November 22, 2012.

Graham Douglas Duff: Non-Executive Chairman. Appointed on July 8, 2021.

James David Walden: Non-Executive Director. Appointed on July 8, 2021.

Liam Chell: Finance Director. Appointed on March 25, 2021.

Leadership Changes

May 15, 2025: Richard Henry Hicks resigned as Director.

May 19, 2025: Richard Henry Hicks was reappointed as Director.

Competitor Profile

Market Insights and Dynamics

The OOH advertising market in the UK is experiencing growth, driven by digital advancements and increased demand for dynamic advertising solutions. The integration of digital screens in public spaces offers advertisers innovative ways to engage with audiences.

Competitor Analysis

Key competitors include:

Ocean Outdoor: Specializes in large-format digital OOH advertising, offering premium locations and innovative formats.

JCDecaux UK: A leading OOH advertising company providing a wide range of advertising solutions across various environments.

Clear Channel UK: Offers diverse OOH advertising options, including digital and traditional formats, with a focus on audience engagement.

Strategic Collaborations and Partnerships

CScreens has engaged in significant collaborations to enhance its market position:

June 2024: Partnered with Lounges.TV, a content distribution platform founded by Simon Cowell, to expand content offerings and reach.

Operational Insights

CScreens' strategic considerations include:

Market Position: Leveraging its extensive screen network to offer advertisers unique opportunities for audience engagement.

Competitive Advantages: Proprietary technologies like C-Player and advanced audience measurement capabilities set CScreens apart in the OOH advertising landscape.