CSP Commerce: Company Research Report

Company Overview

Name: CSP Commerce

Mission of the Company: CSP Commerce aims to support and manage growth at every stage of the commerce journey, from brand inception through the demand generation. They focus on delivering winning ecommerce capabilities across digital channels by leveraging strategic clarity, technical know-how, and creative inspiration.

Founded: 2013

Founder: No information is available

Key People:

• Simon Blackburn - Operations Director

• Lauren Davies - PPC Executive

• Shane O’Neill - Project Manager

• Naomi Prince - PPC Manager

• Beth Watson - Marketplace & Advertising Manager

• Connor Ward - Social Marketing Manager

• Mira Wong - Amazon & Ecommerce Marketing Coordinator

• Ian Green - Design & Development Manager

• Aaron Holland - Account Manager

• Zoe Whittaker - PPC Executive

• Keegan Woolford - Web Developer

• Christina Greene - Account Manager

• Danielle Lyons - Web Designer

• Alan Oduor - PPC Executive

• Kierra Thomas - Website Data Specialist

• Gergo Rostas - Web Designer

Headquarters: Lancaster, Lancashire, UK

Number of Employees: 11-50 employees

Revenue of the Company: No information is available

What the Company is Known For: CSP Commerce is recognized for its extensive expertise in ecommerce, particularly in performance marketing, marketplace management, social commerce, and development on platforms like WooCommerce and Shopify. They are part of VML and previously Wunderman Thompson Commerce, becoming a strong player in the ecommerce consultancy landscape.

Products

Products Offered:
1. Marketplace Management: They help brands and retailers manage their marketplace presence to establish and grow.
2. Performance Marketing: Services aimed at boosting ROI through award-winning marketing strategies.
3. Web Development: Specializes in ecommerce platforms like Shopify, Shopify Plus, and WooCommerce.
4. Social Commerce: Innovative approaches to promote products via social channels.
5. Content Marketing: Strategies designed to enhance brand presence and build authority in ecommerce.
6. SEO & Content: Essential SEO strategies to help brands succeed in the ecommerce scenario.
7. Retail Media Network: Maximizes reach and advertising efficiency for brands.

Key Features:

• Comprehensive assessment tools for improving ecommerce site performance.

• Specialized development services catered towards Shopify and WooCommerce.

• Complex marketing and marketplace management strategies ensuring broad online presence and revenue growth.

• Integration of advanced performance marketing and data analytics.

Recent Developments

• New Shopify Site Launch: Recently, CSP Commerce completed a project for Trade Beds Direct, showcasing over 2,600 bespoke mattress options via Shopify. This entailed a clean layout, tailored functionality, and embedded "How-To-Guides" to aid customer decision-making.

• Acquisition Events:

• 2021: Acquisition by WPP, the largest marketing and advertising company, integrating into Wunderman Thompson Commerce.

• 2023: Wunderman Thompson Commerce was acquired by VML, positioning CSP within a global tech powerhouse.

• Platform Partnerships: CSP Commerce has formed strategic alliances with major global platforms including Google, Amazon, eBay, Klayvio, Meta, Shopify, and WooCommerce.

• Service Extensions:

• 2020: Expanded services to include social media marketing, SEO, content marketing, graphic design, and marketplace management.

• Software Acquisitions:

• 2019: Acquired ChannelGrabber, enhancing their multichannel order management offerings.

• Notable Achievements:

• Recognized as a Google Channel Sales & Technology Partner for excellence in Google Shopping campaigns.

Conclusion

CSP Commerce plays a pivotal role in the ecommerce space by offering broad-ranging services that cover every essential aspect of an ecommerce business, from web development to performance and social commerce. Their strategic positioning as part of VML reinforces their capacity to leverage global expertise while maintaining agility and a performance-driven focus that meets the demands of a rapidly evolving digital marketplace. CSP Commerce fosters close partnerships with ambitious brands, ensuring measurable growth and expansion across national and global platforms.