Background
Ctrl Alt, established in 2020, is a London-based B2B infrastructure provider specializing in the structuring and investment of tokenized alternative asset classes. The company's mission is to make investing in alternative assets efficient, cost-effective, and accessible. By integrating advanced technology with expert financial engineering, Ctrl Alt enables businesses to structure and distribute various asset classes, including private equity, infrastructure, private credit, and films. The firm operates offices in the UK, Ireland, and the UAE, positioning itself as a leader in the tokenization of alternative assets.
Key Strategic Focus
Ctrl Alt's strategic focus centers on providing scalable and cost-effective solutions for structuring and investing in tokenized assets. The company offers advanced technology and financial engineering expertise to create bespoke solutions tailored to business needs. Their product solutions include SPVs 3.0 and Funds 3.0, which streamline existing investment structures through tokenization. Ctrl Alt targets corporate advisors, wealth managers, banks, fintechs, fund managers, asset managers, and investment managers, aiming to open up access to a wider range of assets at a lower price point.
Financials and Funding
Ctrl Alt has raised a total of $3.32 million in funding over two rounds. The pre-seed round in 2022 secured $650,000, followed by a seed round in 2023 that raised $2.67 million. Notable investors include Force Over Mass Capital and the Algorand Foundation. The capital is intended to support the company's innovation and scaling efforts in the tokenized asset market.
Technological Platform and Innovation
Ctrl Alt's technological platform is designed to facilitate the tokenization of alternative assets, combining traditional investment structures with new technology. Their solutions seamlessly integrate both on-chain and off-chain benefits, providing a secure pathway to tokenized asset structuring while ensuring legal and regulatory compliance. The company's flexible suite of tools includes an institutional-grade Terminal Platform and custom investor reporting, enabling efficient client servicing.
Leadership Team
- Matt Ong, CEO: Formerly of Morgan Stanley and Credit Suisse, Matt has extensive knowledge of structuring financial products, regulation, and asset raising.
- Matt Acheson, CPO: An expert builder with experience in fintech and investments from his time at Revolut and Shares, Matt is passionate about building scale-ups from the ground up.
- Jordan McMullen, COO: With a background as a Risk Manager at Morgan Stanley, Jordan has experience overseeing product development decisions and building scalable solutions.
- Jack Spargo, CTO: Jack has a background in working with fintech startups, having built and sold Gratsi to Strikepay, and is passionate about scaling early-stage startups.
- Lucia Cook, Compliance: An experienced fintech compliance advisor, Lucia has worked at UBS and Morgan Stanley and served as Global Director of Compliance at Shares.
- Robert Farquhar, Head of MENA: Robert has experience structuring new products for NBFIs in London and has built and scaled businesses in Dubai.
Competitor Profile
The tokenized asset market is rapidly growing, with the tokenization of global illiquid assets estimated to be a $16 trillion business opportunity by 2030. Competitors in this space include SeedLegals, Tide, Trality, Mycelium, Coinpanion, Silverfin, and Rapyd. These companies focus on various aspects of financial services, fintech, and investment management, offering platforms and solutions that cater to different segments of the market.
Strategic Collaborations and Partnerships
Ctrl Alt has secured funding from notable investors such as Force Over Mass Capital and the Algorand Foundation, indicating strategic partnerships that support the company's innovation and scaling efforts in the tokenized asset market.
Operational Insights
Ctrl Alt's distinct competitive advantage lies in its combination of groundbreaking technology and expert financial engineering, enabling efficient, cost-effective, and accessible structuring and investing in tokenized asset classes. The company's sophisticated technology stack, including tokenization capabilities, streamlines existing investment structures, providing a scalable and cost-effective alternative to traditional methods.
Strategic Opportunities and Future Directions
As the financial services sector becomes increasingly digitalized, Ctrl Alt is well-positioned to capitalize on the growing demand for alternative assets. The company's mission to make structuring and investing in tokenized asset classes efficient, cost-effective, and accessible aligns with industry trends, presenting opportunities for expansion and innovation in the tokenized asset market.
Contact Information
- Website: ctrl-alt.co
- Social Media:
- LinkedIn: ctrl-alt-co
- Twitter: ctrlaltco
- Headquarters: London, UK
