CTV Media, Inc. Company Profile

Background

Overview

Founded in 1980 by Kathryn Dixon, CTV Media, Inc. is a privately owned media planning and placement firm headquartered in Powell, Ohio. The company specializes in regional and national spot cable buys, offering comprehensive media solutions that encompass planning, buying, and campaign management. With over four decades of experience, CTV Media has evolved alongside the media landscape, integrating traditional television advertising with emerging digital platforms to deliver targeted and effective advertising campaigns.

Mission and Vision

CTV Media is committed to providing data-driven media solutions that optimize media schedules and deliver detailed return on investment (ROI) for clients. The company's vision is to act as an extension of clients' teams, leveraging creative thinking, media expertise, and proprietary analytics to achieve advertising goals.

Key Strategic Focus

Core Objectives

Data-Driven Media Solutions: Utilizing proprietary analytics to optimize media schedules and provide detailed ROI, akin to digital analytics.

Comprehensive Media Planning and Buying: Specializing in regional and national spot cable buys, ensuring clients achieve optimal reach and engagement through targeted advertising.

Areas of Specialization

Cable Media Planning and Buying: Expertise in local, regional, and national cable advertising campaigns.

Over-the-Top (OTT) Advertising: Integrating traditional television advertising with emerging digital platforms to deliver targeted and effective advertising campaigns.

Key Technologies Utilized

Proprietary Analytics Tools: Developed to provide optimization of media schedules and detailed ROI, similar to digital analytics.

Primary Markets Targeted

Diverse Industries: Serving a wide range of sectors, including retail, automotive, healthcare, technology, and consumer goods.

Financials and Funding

Revenue

Estimated Annual Revenue: Approximately $19.3 million.

Employee Count

Number of Employees: Approximately 77.

Funding History

Total Funding: Not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

CTV Connect: A platform that integrates traditional television advertising with emerging digital platforms to deliver targeted and effective advertising campaigns.

Significant Scientific Methods

Data-Driven Analytics: Utilizing proprietary analytics tools to optimize media schedules and provide detailed ROI, similar to digital analytics.

Leadership Team

Kathy Dixon: President and CEO.

Rebecca Van Blyenburgh: Senior Vice President, Director of Sales.

Christine Locke: Senior Vice President, Sales & Operations.

Kristie Piccin: Account Executive.

Mandy Murphy: Digital Manager.

Lori Lowe: National Account Manager.

Korey Whitmore: Marketing Director.

Christina Shea: Controller.

Gene Quigg: Chief Technology Officer.

Abi Levi: National Media Director.

Competitor Profile

Market Insights and Dynamics

Industry: Marketing and Advertising.

Market Size and Growth Potential: The connected TV (CTV) industry has demonstrated robust growth, with a 16% increase in advertising spend in 2024, reflecting strong demand for digital video advertising.

Competitor Analysis

Liechty Media, LLC: Marketing & advertising firm with 3 employees.

Media Power Advertising: Marketing & advertising firm with 5 employees.

CCMedia: Marketing & advertising firm with 28 employees.

Callan Advertising Company: Marketing & advertising firm with 29 employees.

PriMedia Inc.: Traditional, mobile, and digital media buying and marketing solutions firm with 22 employees.

USIM: Marketing & advertising firm with 340 employees.

Strategic Collaborations and Partnerships

Vendor Relationships: CTV Media maintains relationships with hundreds of TV, cable, and digital vendors across the country, enhancing its media planning and buying capabilities.

Operational Insights

Distinct Competitive Advantages: CTV Media's proprietary analytics tools and extensive experience in both traditional and digital media platforms provide a competitive edge in delivering optimized media schedules and detailed ROI for clients.

Strategic Opportunities and Future Directions

Expansion into Digital Platforms: Leveraging expertise in traditional media to expand services in OTT and CTV advertising, aligning with industry trends and client needs.

Enhancing Data Analytics Capabilities: Continuing to develop and refine proprietary analytics tools to provide clients with deeper insights and improved campaign performance.