Cuebiq Company Market Research Report

Company Overview

Name: Cuebiq

Mission: Cuebiq empowers businesses to responsibly leverage data to ignite innovation, delivering intelligence that matters to them.

Founded: 2015

Headquarters: 1460 Broadway, New York, NY 10036

Number of Employees: 51-200 employees

Revenue: No information is available.

What is the Company Known For: Cuebiq is recognized as a leader in transforming interactions with mobility data, providing high-quality, transparent methodologies to map and measure offline behavior. They are at the cutting edge of privacy standards in the industry, establishing a leading data collection framework that enables secure, innovative, and growth-driven use of location data.

Key People:

Domenic Venuto: COO and Board Member

Giuseppe D'Antonio: Executive Manager and CEO at Exa Futures

Brennan Lake: Vice President, Social Impact & Partnerships

Products

1. Audience Targeting

Description: Cuebiq Audiences enable marketers to sharpen strategies and reduce ad waste by allowing the targeting of effective segments based on consumer offline behaviors.

Key Features:

Pre-built and custom audience segments

Offline consumer behaviors and visitation trends

Accurate, precise location data

2. Measurement Solutions

Description: A platform designed to understand the real-world impact of advertising by linking it to offline consumer visits.

Key Features:

Cross-Channel Measurement capabilities

Real-Time Metrics for efficient advertising

Advanced incrementality measurements to increase return on ad spend

3. Visit Intelligence

Description: This tool provides insights into consumer visits to points of interest, aiding media planning and brick-and-mortar strategies.

Key Features:

100% First-Party Location Data

Easy Access & Integration with current business tools

Real-time visitation analytics

Recent Developments

Partnerships and Integrations

Basis Technologies Integration: Cuebiq’s Footfall Measurement technology is now integrated with Basis Technologies, offering seamless in-store visit measurement within the Basis platform. This partnership enhances user privacy and simplifies operations through in-platform activation and billing.

Social Impact Initiatives

Data for Good: Cuebiq’s Data for Good initiative partners with entities like Spectus.ai and international research teams to use location data for societal impact. Recent projects have involved aggregated datasets in countries like Mexico, Colombia, Indonesia, and India for socially impactful research.

Privacy Enhancements

Privacy-Centric Developments: Cuebiq continues to evolve its privacy-centric approach, ensuring compliance with global data privacy laws such as GDPR and CCPA, juxtaposed with its commitment to consumer trust and transparency.

Market Performance Insights

Retail & Dining Growth Reports: Cuebiq has reported increased retail and dining foot traffic, attributed to trends like social media promotions, prompting brands to optimize ad spend with real-time location data measurement.

Key Partnerships

Adobe: Recognized for transparency in data collection methodology and strong privacy governance.

Kochava: Collaborated to provide accurate install time measurement for out-of-home media.

Targetspot: Partnered to validate the effectiveness of digital audio advertising using Cuebiq’s attribution technologies.

Cultural Commitment

Privacy and Ethics

Cuebiq prioritizes privacy with a future-proof approach, encapsulating principles of Consent, Transparency, Control, and Accountability. The company is committed to ethical and responsible data collection, evidenced by membership in the Network Advertising Initiative and certifications by TrustArc and TAG.

Conclusion

Cuebiq stands out with its robust suite of location intelligence tools, empowering companies to derive actionable insights from high-quality location data. Its continued investments in privacy, ethical data usage, and innovations in offline intelligence solidify Cuebiq as a pioneer in the IT Services and Data Intelligence market.