Curated For You Company Profile

Background

Curated For You is an AI-driven lifestyle commerce platform founded in 2018, headquartered in Austin, Texas. The company's mission is to revolutionize e-commerce by enabling retailers to predict and meet customers' fashion needs based on individual lifestyle interests. By integrating advanced technologies such as machine vision and natural language processing, Curated For You aims to enhance product discovery and create personalized shopping experiences that align with consumers' plans and passions.

Key Strategic Focus

Curated For You specializes in automating trend-, event-, and lifestyle-based product tagging and curation across all marketing channels. This strategic focus allows retailers to:

Scale Curation Capabilities: Generate over 20,000 lifestyle stories, enhancing product relevance.

Maximize Accuracy: Utilize data trained by 1,000 consumers and experts to improve product recommendations.

Increase Relevance: Connect products to specific lifestyle concepts, such as events or trends, to inspire customers and boost conversion rates.

Financials and Funding

In February 2023, Curated For You secured a $2.4 million seed funding round led by Dundee Venture Capital and AIX Ventures. The capital is intended to further develop and deliver the company's lifestyle commerce and consumer insights platform for fashion retailers.

Technological Platform and Innovation

Curated For You's platform is distinguished by two key innovations:

Lifestyle Knowledge Graph: Detects and connects relationships between lifestyle concepts and individual consumers, enabling personalized product recommendations.

Consumer Motivation Measurement: Employs social-scientific measurement theory, machine vision, and natural language processing to predict consumer perceptions at scale, enhancing the shopping experience.

Leadership Team

Katy Aucoin: Co-Founder, Chief Executive Officer, President, and Board Member. Katy leads the company's strategic vision and operations.

Mary Brendza: Co-Founder, Chief Operating Officer, and Head of Marketing & Consumer Insights. Mary oversees operational management and marketing strategies.

Rob Lewis, Ph.D.: Chief Data Officer. Rob is responsible for data strategy and analytics.

Competitor Profile

Market Insights and Dynamics

The e-commerce industry is experiencing rapid growth, with increasing demand for personalized shopping experiences. Retailers are seeking innovative solutions to enhance product discovery and customer engagement.

Competitor Analysis

Key competitors include:

GUURU: Develops a cloud-based platform combining AI with human support to deliver customer service.

LoyaltyLion: Offers e-commerce customer loyalty and engagement platforms.

Ometria: Provides customer data and marketing platforms for online retailers.

Gorilla Group: Specializes in e-commerce solutions, including digital strategy and user experience design.

Strategic Collaborations and Partnerships

Curated For You has established partnerships with notable investors such as Dundee Venture Capital and AIX Ventures, which support the company's growth and innovation initiatives.

Operational Insights

By focusing on lifestyle commerce, Curated For You differentiates itself from competitors by offering a unique approach to product discovery that aligns with consumers' lifestyles and motivations. This strategy enhances customer engagement and drives sales for retailers.