Curbee - Comprehensive Analysis Report

Summary

Curbee is a mobile car care technology provider that specializes in a B2B Software-as-a-Service (SaaS) platform for automotive dealerships. The company's mission is "to change car care for good" by empowering dealerships to offer convenient, transparent, and efficient mobile service experiences to their customers. Initially operating as a direct-to-consumer mobile car repair service, Curbee transitioned its focus to providing a technology platform for dealerships, leveraging its practical experience from thousands of field appointments. The company, founded in 2020 and backed by DVx Ventures, is headquartered in Dover, DE, and maintains operations in Cupertino, United States. Curbee plays a significant role in the automotive industry by helping dealerships adapt to the growing consumer demand for convenient, on-site vehicle maintenance and repair, effectively bridging the "convenience and visibility gap" with independent repair shops.

1. Strategic Focus & Objectives

Core Objectives

Curbee's strategic focus is to enable dealerships to operationalize, scale, and sustain mobile service. The core objectives include:

• Boosting customer satisfaction: Enhancing customer convenience and transparency through mobile service, leading to improved loyalty.

• Maximizing revenue: Enabling dealerships to capture new revenue streams, including fleet services and increased recall completion rates.

• Ensuring profitability: Providing a comprehensive platform and operational guidance to make mobile service a profitable offering for dealerships.

• Accelerating global growth: Scaling operations to expand its B2B SaaS platform to all U.S. vehicle manufacturers and dealers, with a vision for global expansion.

Specialization Areas

Curbee specializes in providing a comprehensive B2B SaaS platform called M.A.R.S. (Mobile and Remote Service), which handles scheduling, equipping, and routing mobile service vans for both individual and fleet customers. Its unique value propositions include:

• End-to-end mobile service solution: Integrating booking, routing, technician execution, visibility, and customer communication into one connected system.

• AI-powered optimization: Utilizing AI for scheduling and automated route optimization to maximize service density and minimize drive time.

• Seamless DMS integrations: Direct integration with existing Dealer Management Software (DMS) to ensure workflow continuity.

Target Markets

Curbee primarily targets U.S. vehicle manufacturers and dealerships, rapidly expanding its footprint across the nation. The platform is designed to help dealerships combat competition from independent repair shops by offering dealership-grade service conveniently at the customer's location.

2. Financial Overview

Funding History

Curbee has raised a total of $14.5 million in funding.

• Key Investors: Notable investors include GM Ventures and Top Corner Capital.

• Funding Rounds:

• February 1, 2022: Later Stage VC (Series A2) valuing $2.5 million.

• March 17, 2023: Later Stage VC (Series A1).

• June 26, 2024: Later Stage VC.

This capital is intended to fuel Curbee's expansion across the United States. Specific revenue information for Curbee is not publicly available.

3. Product Pipeline

Key Products/Services

M.A.R.S. (Mobile and Remote Service) Platform

• Product Name: M.A.R.S. (Mobile and Remote Service)

• Description: A proprietary B2B SaaS platform providing an end-to-end mobile service solution that integrates directly into existing Dealer Management Software (DMS).

• Development Stage: Actively being developed and enhanced, with M.A.R.S. 2 launched in January 2026.

• Target Market/Condition: Automotive dealerships and their individual and fleet customers, looking to operationalize and scale mobile vehicle repair and maintenance.

• Expected Timeline: M.A.R.S. 2 includes live integrations with Tekion and CDK, with beta rollouts for Dealertrack and Reynolds & Reynolds beginning in February 2026.

• Key Features and Benefits:

• AI-powered scheduling: Guided scheduling for Business Development Centers (BDCs) and customers, optimizing appointment booking for single or multi-vehicle services for efficiency.

• Automated route optimization and dispatch tools: AI-powered logic maximizes service density and minimizes drive time, incorporating traffic data and enabling dynamic routing and scheduling of complex jobs.

• Predictive maintenance analytics: Provides insights into vehicle health and upcoming service needs.

• Personalized customer communication tools: Automated messaging to manage expectations, reduce friction, and keep customers informed throughout the service process.

• Technician-first mobile app: Designed for field use, featuring customizable workflows with swipe-to-continue and push-to-proceed actions to keep technicians efficient and on schedule.

• DMS Integrations: Seamless integrations with major DMS systems, including live integrations with Tekion and CDK, and beta rollouts for Dealertrack and Reynolds & Reynolds.

• Recall Identification: Identifies open recalls suitable for mobile completion, helping dealers capture more recall work.

• Flexibility Engine: Enhances a dealer's ability to serve fleet operators, multiple-vehicle households, and high-volume recall campaigns by allowing the bundling of service appointments and dynamic work routing.

• Built-in custom portal: Provides technicians direct access to training and education programs.

• Signature Health Check: A complimentary service conducted during appointments to provide customers with visibility into their vehicle's condition and future maintenance needs.

4. Technology & Innovation

Technology Stack

Curbee's core offering is its proprietary B2B SaaS platform, M.A.R.S.

• Core Platforms and Technologies: The platform emphasizes AI-powered scheduling and analytics.

• Proprietary Developments:

• M.A.R.S. Platform: An end-to-end mobile service solution that integrates booking, routing, technician execution, visibility, and communication.

• AI-powered scheduling and routing algorithms: Intelligently groups jobs by location, technician skill sets, service type, and traffic performance.

• Technician-first mobile app: Designed specifically for field use to optimize technician efficiency.

• Scientific Methodologies: Leverages AI-powered logic for route optimization, ensuring maximum service density and minimized drive time.

• Technical Capabilities:

• Deep integration capabilities with major Dealer Management Systems (DMS) such as Tekion, CDK, Dealertrack, and Reynolds & Reynolds.

• Real-time visibility across routes, technicians, and appointments through live maps and status updates.

• Automated customer communications for managing expectations and providing updates.

5. Leadership & Management

Executive Team

• Amit Chandarana, CEO:

• Professional Background: Appointed CEO on October 22, 2024. Brings over 20 years of experience in the automotive industry, including OEMs, retail automotive, and innovative technology. Held leadership roles at Toyota North America, Edmunds, and Roadster, scaling Roadster to over 2,000 dealerships. Co-founded DVx Ventures in 2020, which backed Curbee.

• Notable Achievements: Scaled Roadster to over 2,000 dealerships. Co-founded DVx Ventures.

• Key Contributions to the Company: Spearheading the continued development of the Curbee platform and scaling operations to accelerate global growth. Focused on modernizing mobile automotive service.

• Karim Bousta, Founder:

• Professional Background: Co-founded DVx Ventures in 2020, which launched Curbee. Previously scaled Tesla's service business and achieved high customer loyalty, led Lyft's rideshare business, and served as CEO of Getaround.

• Chris Buller, Sr. Director, Dealer Success:

• Professional Background: Integrates a "car enthusiast" mindset with an industrial engineering background. Enhanced Tesla service centers and mobile service solutions and played a pivotal role in launching over 25 maintenance and repair facilities at Lyft.

• Ryan Kelly, Head of Finance:

• Professional Background: Experienced finance and analytics professional. Previously held roles at DVx Ventures and AvidXchange, Inc.

• Key Contributions to the Company: Brings expertise in financial planning, analysis, strategy, and data-driven decision-making.

• Chris Mudd, Head of Engineering:

• Professional Background: Leads the development of mobile service technology for automotive dealerships. Has a background in scaling transformative tech and extensive engineering expertise.

• Key Contributions to the Company: Passionate about AI-driven solutions to redefine the automotive service experience.

• Michael Shand, Director, Launch Ops:

• Professional Background: Joined Curbee in 2023. Started his career as a technician, leading multiple service centers for Tesla in the Netherlands and scaling Tesla Mobile Service across Europe. Later served as the National Program Manager for Ford Mobile Service, overseeing the launch of thousands of mobile vans.

• Kurt Baumgarten, Board Member and Partner, GM Ventures:

• Professional Background: Involved in Michigan's investment and entrepreneurial ecosystem. Co-founded Applied Licensing, LLC, an angel investment organization specializing in intellectual property development and monetization.

Recent Leadership Changes

Amit Chandarana was appointed as the new Chief Executive Officer of Curbee on October 22, 2024, succeeding Denise Leleux. Denise Leleux served as CEO since shortly after the company's founding in 2020 and was recognized for her pivotal leadership in building Curbee from a startup and laying the foundation for its growth. Chandarana's appointment is a strategic move to leverage his extensive automotive industry background to accelerate Curbee's growth domestically and globally.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Curbee had 39 employees as of December 31, 2022. PitchBook reports 20 total employees, without a specific date. As of early 2026, the company is actively expanding its product, success, and marketing teams. Current open positions include Marketing Communications Manager and Sr. Director of Marketing, both hybrid roles located in Calabasas, CA.

• Company size and expansion metrics: The company's expansion across the U.S. and its active hiring for key roles indicate a growth trajectory.

• Employee sentiment and culture insights: Employee reviews indicate ratings of 3.7 out of 5 stars for work-life balance and pay and benefits, 4.0 for job security and advancement, 3.7 for management, and 3.3 for culture. Some reviews mention management not always taking action on problems or listening to ideas, and occasional stressful work environments, while others highlight a supportive and helpful team culture.

• Average Salary: The estimated average annual salary for employees at Curbee is $110,163, with a range of $96,822 to $124,634 as of March 2026. Hourly positions like Crew Member average $24.64 per hour.

7. Social Media Presence and Engagement

Digital Footprint

Curbee maintains an official LinkedIn presence to share news, industry insights, and company updates. Auto Remarketing articles provide LinkedIn share options, indicating an active presence. The company emphasizes thought leadership through its newsroom, which features press releases and media coverage on topics like mobile service's impact on customer loyalty and dealership revenue. Curbee also engages through its careers page, encouraging individuals to explore opportunities and follow the company.

8. Recognition and Awards

Industry Recognition

• MOTOR Top 20 Award for Innovation (2022): Curbee received this award for its "Signature Health Check," a complimentary service that provides car owners with transparency and data on their vehicle's upcoming service and maintenance needs.

9. Competitive Analysis

Major Competitors

• RepairPal: An online platform that connects consumers with trusted auto repair shops.

• ServiceUp: A mobile car repair and maintenance service.

• Openbay: An automotive services marketplace allowing consumers to book repair and maintenance services.

• YourMechanic: Identified as a leading player in the on-demand mobile mechanic market, offering a broad technician network.

• Other companies such as RepairSmith and Zippity also operate in the mobile repair and maintenance space.

10. Market Analysis

Market Overview

• Total Addressable Market Size:

• The global mobile vehicle repair service market was valued at $4.27 billion in 2025 and is projected to reach $6.51 billion by 2030, demonstrating an 8.82% compound annual growth rate (CAGR).

• The broader on-demand mobile mechanic market, which includes Curbee's offerings, was valued at $4.8 billion in 2025 and is expected to grow to $12.6 billion by 2034, with an 11.3% CAGR.

• Growth Potential: The market shows significant growth potential, driven by increasing consumer demand for convenience, an aging global vehicle park, widespread adoption of digital booking platforms, and advancements in diagnostic technologies. Mobile repair services are growing at a faster pace (15% in 2024) compared to traditional repair shops (8%).

• Key Market Trends:

• Consumer demand for convenience: Over 60% of consumers prioritize convenience and would choose a mobile mechanic for routine services.

• Aging vehicle fleet: Older vehicles require more frequent servicing.

• Digitalization: Increased adoption of digital booking platforms.

• Technological advancements: Improvements in diagnostic technologies.

• Mobile service growth: Mobile mechanics grew by 15% in 2024, compared to 8% for traditional shops.

• Bridging the "convenience and visibility gap": Independently owned repair shops significantly outnumber franchised dealerships (a 16:1 ratio), creating an opportunity for mobile service platforms like Curbee.

• Market Challenges and Opportunities:

• Challenges: The complexity of operationalizing mobile service for dealerships (scheduling, resource allocation, routing) is a significant challenge.

• Opportunities: Mobile service presents an opportunity for dealerships to recapture lost revenue, increase customer retention, free up service bays for complex repairs, and generate new revenue streams.

11. Strategic Partnerships

• Tekion:

• Nature of Partnership: Curbee is integrated with Tekion's Automotive Partner Cloud (APC), making its B2B platform accessible through Tekion's Automotive Retail Cloud (ARC).

• Strategic Benefits: Improved efficiency and real-time data sharing for dealerships.

• Openbay:

• Nature of Partnership: In 2021, Curbee partnered with Openbay, an automotive services marketplace.

• Strategic Benefits: Allowed Openbay consumers and business fleet customers in the greater San Francisco Bay Area to book repair and maintenance services delivered by Curbee.

• Dealership Clients:

• Curbee actively works with over 60 dealerships.

• Major Brands: General Motors, Stellantis, Volkswagen, and Toyota (e.g., Santa Margarita Toyota and Stevens Creek Toyota).

• Notable Clients: Mohawk Chevrolet is another notable dealership client that has adopted Curbee's mobile service platform.

12. Operational Insights

• Current Market Position: Curbee is positioned as a leading mobile service technology provider, enabling dealerships to operationalize mobile service.

• Competitive Advantages:

• Pure software and support solution: Curbee enables dealerships to deliver mobile services without needing to manage the tools, trucks, or technicians directly.