CURRENT - Comprehensive Analysis Report
Summary
CURRENT, established in 2013, is a technology company that provides enterprise customers with a vendor-independent Charge Point Management System (CPMS) for Electric Vehicles (EVs). CURRENT's mission is to make owning and managing EV chargers accessible, thereby facilitating the shift to emission-free transportation. The company offers cloud-based software solutions and mobile/web apps for EV drivers and promotes sustainability through advanced energy management technology. CURRENT has supported over 150,000 users with more than 20,000 charging points across seven countries.
1. Strategic Focus & Objectives
Core Objectives
- Simplifying EV charger management.
- Promoting sustainable transportation.
Specialization Areas
- Vendor-independent CPMS.
- Smart energy management.
- Solutions for residential, commercial, workplace, and public charging.
Target Markets
- Businesses.
- Charge point installers.
- Hardware manufacturers.
- EV drivers across residential, commercial, workplace, and fleet sectors.
2. Financial Overview
Funding History
- CURRENT has raised €6 million in funding.
- The funding is intended to support the company's growth and expand its charging solutions for smart grids.
- Key Investors: EA FAMILYOFFICE and Eagle AS.
3. Product Pipeline
Key Products/Services
- SmartCharge: Optimizes EV infrastructure to simplify sustainable living.
- Development Stage: Operational.
- Target Market/Condition: EV drivers and businesses.
- Expected Timeline: Ongoing development and enhancements.
- Key Features and Benefits: User-friendly interface, 99% uptime, energy management technology.
- Cloud-Based Software: An all-in-one solution for managing EV charging.
- Development Stage: Operational.
- Target Market/Condition: Businesses managing EV charging infrastructure.
- Key Features and Benefits: Efficient management, monitoring capabilities.
- Mobile and Web Apps: Enhance accessibility and ease of use for EV drivers.
- Development Stage: Operational.
- Target Market/Condition: EV drivers.
- Key Features and Benefits: Convenient access, user-friendly interface.
4. Technology & Innovation
Technology Stack
- Vendor-independent CPMS.
- SmartCharge for optimizing EV infrastructure using energy management technology.
- All-in-one cloud-based software for managing EV charging.
- Mobile and Web apps designed to enhance accessibility and ease of use for EV drivers.
- Smart energy management balances energy usage to reduce costs and increase earnings.
5. Leadership & Management
Executive Team
- Tom Orvei: CEO.
- Åsmund Møll Frengstad: Founder and Head of Partnerships; recognized the challenges of switching to EVs, leading to the creation of CURRENT.
- Einar Gasmann: Founder and CTO.
- Arve Værnes: Head of Customer Success.
- Marte Fougner: Growth Hacker.
- Susanne Sakariassen: Customer Success Manager.
6. Competitive Analysis
Major Competitors
- Eco-Movement, EVSE Insights, Matrixian, Xtract, and Grepsr offer data-driven solutions for analytics, location analytics, and location insights related to electric vehicle charging stations.
7. Market Analysis
Market Overview
- The sustainable products market was valued at USD 355.3 billion in 2024 and is projected to reach USD 692 billion by 2033, growing at a CAGR of 7.7% from 2025 to 2033 .
- Increasing consumer awareness and demand for eco-friendly products.
- Rising adoption of green technology in smart cities, sustainable agriculture, and electric vehicles.
9. Operational Insights
- CURRENT offers reliable technology and user-friendly solutions for EV charging management.
- Vendor-independent approach and focus on smart energy management.
- Commitment to enabling the transition to emission-free transportation.
10. Future Outlook
Strategic Roadmap
- Further develop solutions for smart grid integration to optimize energy usage and reduce costs.
- Partner with hardware manufacturers and charge point installers to expand market reach.
- Extend its presence in additional countries to address the global demand for EV charging solutions.
- Implement innovative technologies, including green technology and IoT solutions, to enhance service delivery.