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cushing-academy

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Cushing Academy: Comprehensive Market Research Report



Overview



Cushing Academy is a leading private, coeducational college-preparatory school situated in Ashburnham, Massachusetts. Founded in 1865, the academy caters to both boarding and day students from grades 9 to 12, in addition to offering a postgraduate (PG) year. The institution is dedicated to fostering an environment where students can develop curiosity, creativity, and confidence, in line with its motto: "#ThePowerOfCushing".

Academic and Extracurricular Information



Cushing Academy is noted for its demanding academic curriculum, complemented by a wide range of extracurricular activities. The institution supports leadership development through diverse offerings in arts, athletics, and various clubs, ensuring a holistic educational experience. The average class size is approximately 12 students, which facilitates personalized attention and nurturing learning environments. For the 2024-2025 academic year, the tuition is set at $75,500 for boarding students.

Leadership



Leadership Team and Governance



  • Dr. Randy R. Bertin, Ed.D. - Head of School: Serving as the 13th Head of School since July 2018, Dr. Bertin brings more than two decades of experience in independent boarding schools. His expertise encompasses governance, international fundraising, talent development, and enrollment management. His leadership focuses on supporting students and collaborating with faculty to enhance educational outcomes. Dr. Bertin's accolades include the CASE District VII CEO Leadership Award from his previous role at Besant Hill School of Happy Valley. He actively contributes to the Academy's Board of Trustees and is affiliated with the Commission on Independent Schools for the New England Association of Schools and Colleges (NEASC).


  • Board of Trustees: Key members include Joseph Marzilli (Chair and Treasurer) and Matt G. Siegel (Vice-Chair), alongside influential members like M. Elizabeth Akers and Dana E. Barnes. The board is instrumental in shaping the strategic direction of the Academy.


Financial Data



  • Estimated Annual Revenue: $86 million

  • Employees: 382

  • Revenue per Employee: Approximately $225,000


Facilities and Campus Life



Cushing Academy boasts state-of-the-art facilities that ensure a comprehensive educational experience. The campus is vibrant with activities in academics, athletics, arts, and community engagement. The Academy promotes a lively campus life, including summer programs with various sports, trips, and social activities, aimed at fostering personal growth and lifelong friendships among students.

Reputation and Achievements



Cushing Academy enjoys a stellar reputation, evidenced by a 4.5-star rating on Niche from 120 reviews. The faculty and staff are dedicated to nurturing intellectual and creative pursuits while enhancing students' global awareness. The Academy’s focus on empowering students under the #PoweredByPeople initiative positions it as a pioneer in progressive and inclusive education.

Competitor Landscape



Cushing Academy operates in a competitive environment with several prestigious preparatory schools:

  • Phillips Exeter Academy: Known for its academic rigor and significant endowment.

  • Choate Rosemary Hall: Emphasizes character-based curriculum with robust arts and sports programs.

  • Deerfield Academy: Known for its comprehensive academic and extracurricular offerings with a focus on tradition and community.


Additional competitors include:
  • Berkshire School

  • Holderness School

  • Brooks School

  • Suffield Academy

  • Williston Northampton School


Notable Characteristics and Trends



  • The Academy uniquely integrates athletics and arts within its educational framework, setting it apart from competitors that may focus more on traditional academics alone.

  • The strategic emphasis on sports is noteworthy, with over 40% of senior varsity athletes progressing to collegiate athletic programs, underscoring its high-quality sports training.


Strategic Insights and Opportunities



Organizations considering collaboration with Cushing Academy may explore the following opportunities:

  • Investment in Sports Programs: Providing products or services that enhance the current sports offerings could be beneficial.

  • Expansion of Artistic Programs: Partnership opportunities exist for companies in the arts and education sectors to enrich the Academy’s arts curriculum.

  • Revenue Potential: The substantial annual revenue signifies robust institutional support, suggesting readiness for investment in pioneering educational technologies and facility upgrades.


Cushing Academy's approach to blending athletics and arts with academics uniquely positions it in the educational landscape, offering a wealth of opportunities for potential collaboration and partnership.
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