Custom Power Company Profile

Background

Founded in 1965, Custom Power is a premier designer and manufacturer of custom battery packs and battery management circuitry, specializing in complex applications across the medical, aerospace, defense, and industrial sectors. The company's mission is to deliver high-performance, reliable energy solutions tailored to the unique requirements of its clients. With over five decades of experience, Custom Power has established itself as a leader in the industry, known for its commitment to quality, innovation, and customer satisfaction.

Key Strategic Focus

Custom Power's strategic focus centers on the design and manufacture of custom battery solutions that meet the stringent demands of critical applications. The company specializes in a wide range of battery chemistries, including:

Lithium-ion (Li-ion)

Lithium Iron Phosphate (LiFePO4)

Lithium Polymer (LiPo)

Nickel-Metal Hydride (NiMH)

Nickel-Cadmium (NiCd)

Primary lithium batteries

Additionally, Custom Power integrates Battery Management System (BMS) circuitry into its designs to ensure optimal performance and safety. The company's primary markets include:

Aerospace and Defense: Providing power solutions for unmanned aerial vehicles, combat training systems, and communication devices.

Medical: Supplying batteries for devices such as ultrasound equipment, patient monitors, ventilators, and surgical tools.

Industrial: Developing solutions for GPS asset trackers, robotics, agriculture, and other portable devices.

Custom Power's commitment to quality is demonstrated through its adherence to regulatory standards, including UL, IEC, CE, and CSA certifications.

Financials and Funding

In July 2022, Custom Power was acquired by Solid State Plc, a design-in manufacturer of computing, power, and communications products, for a maximum consideration of $45 million. Prior to this acquisition, the company received growth capital from private equity firms CVF Capital Partners and Elan Growth Partners in November 2019.

Technological Platform and Innovation

Custom Power distinguishes itself through its proprietary technologies and innovative approaches, including:

Battery Management Systems (BMS): Custom-designed circuitry that ensures battery safety, longevity, and optimal performance.

Advanced Testing Capabilities: Utilization of state-of-the-art equipment to conduct rigorous testing, ensuring reliability and compliance with industry standards.

Regulatory Compliance: Designs that meet regulatory requirements for UL, IEC, CE, CSA, and other certifications, providing clients with a broad range of compliant battery solutions.

Leadership Team

Custom Power's leadership team comprises experienced professionals dedicated to driving the company's strategic vision:

Brian Goodman: Chief Operating Officer and General Counsel

George Gerwe: Vice President of Sales & Marketing

Asad Haider: Vice President of Finance

Carlos Gonzalez: Vice President of Solution Development

Leadership Changes

In July 2022, Custom Power underwent a significant leadership change when it was acquired by Solid State Plc. This acquisition marked a new chapter in the company's history, aligning it with a larger organization specializing in computing, power, and communications products.

Competitor Profile

Market Insights and Dynamics

The custom battery pack industry is characterized by a growing demand for specialized energy solutions across various sectors, including medical, aerospace, defense, and industrial applications. Advancements in technology and increasing reliance on portable and unmanned devices drive the need for reliable and efficient power sources.

Competitor Analysis

Key competitors in the custom battery pack market include:

Power-Sonic: Designs, manufactures, and markets rechargeable batteries for various applications.

Zbattery.com: Supplies a range of batteries, chargers, flashlights, and accessories.

Nilar: Manufactures bipolar Nickel-Metal Hydride (NiMH) batteries for power needs.

Primearth EV Energy: Develops and sells batteries and battery management systems, primarily for electric vehicles.

Strategic Collaborations and Partnerships

Custom Power's acquisition by Solid State Plc in 2022 has strengthened its market position and expanded its capabilities. Solid State Plc is a design-in manufacturer of computing, power, and communications products, and a value-added supplier of electronic and opto-electronic components.

Operational Insights

Custom Power's strategic considerations include:

Quality Assurance: Maintaining ISO 9001:2015 and AS9100D certifications, RoHS compliance, and ITAR registration to ensure product quality and regulatory adherence.

Experienced Workforce: Over 200 years of combined battery experience among skilled engineers, technicians, and sales staff.

Continuous Training: Ongoing training and certification for assembly technicians to produce consistent quality battery assemblies based on the latest industry designs.