Custom Probiotics Company Profile

Background

Custom Probiotics Inc., established in 1999 and headquartered in Glendale, California, specializes in formulating and supplying high-potency, pure probiotic supplements. The company offers custom blends of single and multi-strain Acidophilus and Bifidus dietary supplements for both children and adults. Their products are available in capsule and powder forms, with potencies ranging from 60 billion probiotic bacteria per capsule to 100-400 billion per gram for powders at the time of expiration.

The company's mission is to provide high-quality, potent probiotic formulations that support digestive health and overall well-being. Custom Probiotics' products are recommended by a wide range of healthcare professionals, including medical doctors, nutritionists, dietitians, naturopathic doctors, chiropractors, and pharmacists, and are consumed worldwide.

Key Strategic Focus

Custom Probiotics focuses on delivering high-potency probiotic supplements free from common allergens and artificial additives. Their products do not contain dairy, sugar, gluten, soy, casein, yeast, artificial colors, flavors, preservatives, FOS, inulin, or any genetically modified or engineered ingredients. This commitment ensures that their supplements are suitable for individuals with various dietary restrictions and sensitivities.

Financials and Funding

As of the latest available data, Custom Probiotics reports an annual revenue of approximately $8.5 million and employs a small team of two individuals.

Technological Platform and Innovation

Custom Probiotics distinguishes itself through the development of high-potency probiotic formulations. The company's founder, Harry Bronozian, a chemist and chemical engineer, personally formulated multi-strain probiotic supplements to address his own health challenges related to Helicobacter pylori. After using his formulations, including the Adult Formula CP-1 and ultra-high potency probiotic powders (approximately 800 billion CFUs per day), he successfully managed and eventually eliminated the H. pylori infection.

Leadership Team

Harry Bronozian: Founder and Chief Executive Officer. With a background in chemistry and chemical engineering, Mr. Bronozian established Custom Probiotics in 1999, driven by his personal health experiences and a commitment to developing high-quality probiotic supplements.

Competitor Profile

Market Insights and Dynamics

The global customized probiotics market is experiencing significant growth, driven by increasing consumer awareness of gut health and the benefits of personalized nutrition. The market was valued at approximately $5.5 billion in 2022 and is projected to reach $10.36 billion by 2031, growing at a compound annual growth rate (CAGR) of 7.3%.

Competitor Analysis

Key competitors in the customized probiotics market include:

Sun Genomics: Founded in 2016, Sun Genomics offers personalized probiotic solutions based on whole-genome sequencing diagnostics. Their flagship product, Floré, provides microbiome testing and customized probiotics tailored to individual gut profiles. In 2020, the company raised $8.65 million in Series A funding to scale operations and expand into international markets.

Seed Health: Established in 2015, Seed Health specializes in probiotics and is exploring a potential sale that could value the company at over $1 billion. The company is known for its flagship DS-01 capsules and the recently launched VS-01 vaginal synbiotic.

Florastor: A longstanding player in the probiotics market since 1953, Florastor offers probiotic supplements aimed at supporting digestive health.

Strategic Collaborations and Partnerships

While specific strategic collaborations involving Custom Probiotics are not detailed in the available information, the company has established a strong reputation among healthcare professionals who recommend their products. This endorsement serves as a form of partnership, enhancing the company's credibility and market reach.

Operational Insights

Custom Probiotics' commitment to high-potency, allergen-free formulations sets it apart in the competitive probiotics market. By focusing on purity and potency, the company addresses the needs of consumers seeking effective and safe probiotic supplements. The founder's personal success story with the products adds a compelling narrative that resonates with potential customers.

Strategic Opportunities and Future Directions

As the demand for personalized health solutions continues to grow, Custom Probiotics is well-positioned to expand its product offerings and reach a broader audience. Opportunities include: