D-EDGE Company Research Report

Company Overview

Name, Mission of the Company

D-EDGE. The mission of D-EDGE is to transform hotel technology by providing state-of-the-art digital marketing and technology solutions to maximize hotel revenues. Their tools are designed to be powerful yet easy to use, adaptable to the needs of hoteliers, and guest-centric.

Founding and Founders

The company emerged from the merger of Availpro and Fastbooking, two of the largest independent hotel marketing technology companies. Specific founding dates and individual founders' names are not mentioned.

Key People in the Company

Pierre-Charles Grob: Chief Executive Officer

Antoine Buhl: Chief Technology Officer

Thomas Hiley: Chief Product Officer

Stephen Jacquier: Chief Financial Officer

Isabelle Falque: Chief Marketing & Communication Officer

Jean Dominique Brivet: Chief Digital Agency Officer

Émilie Couton: Managing Director APAC

Sarah Belkacemi: Chief Client Service Officer

Aurélie Topor: Chief People Officer

Headquarters Location

64-66 Rue des Archives, 75003 Paris, France

Number of Employees

No information is available.

Revenue of the Company

No information is available.

What is the Company Known For

D-EDGE is known for providing hotels around the world with integrated technology and digital marketing solutions. This allows hotels to maximize their online distribution, direct bookings, and overall revenue. The company's mission is to simplify and optimize all hotel distribution across various sales channels.

Products

Overview of Products Offered

D-EDGE offers a range of interconnected digital solutions designed for hotel management:

Central Reservation System (CRS)

Connectivity Hub

Data Intelligence

Website Creation

Digital Media

Guest Management

Detailed Description and Key Features of Products

1. Central Reservation System (CRS)

Booking Engine

Boosts conversion rates by making hotel websites the most profitable sales channel and is designed to be mobile-first.

Allows personalizing the Booking Engine to align with hotel branding.

Channel Manager

Facilitates managing room rates and availability across 300+ channels from a single platform.

Prevents overbooking by updating room availability in real time.

Central Inventory

Manages rates, inventory, accesses reports, and configures the system from one powerful and user-friendly platform.

GDS Solutions

Connects hotels to all major Global Distribution Systems (GDS) for greater visibility to travel agents and corporate buyers.

Payment Solutions

Automates payment processes and integrates them with CRS to streamline operations and transactions.

Central Reservation Office

Enhances direct booking capabilities with a centralized platform for managing offline booking requests.

2. Connectivity Hub

PMS Connectivity

Two-way connectivity with over 150 Property Management Systems (PMS).

RMS Connectivity

Dynamic data exchange with major Revenue Management Systems (RMS) for optimized pricing strategies.

Distribution Connectivity

Connects hotels with 300+ OTAs and tour operators.

Payment Connectivity

Integrates with Payment System Providers for secure payment processing.

CRS Connectivity

Connects with most existing CRS platforms even from competitors.

CRM Connectivity

Ensures seamless data transfer to major Customer Relationship Management systems.

3. Data Intelligence

Price Monitoring

Monitors price competitiveness and parity with customized alerts for price changes.

Price Recommendation

Offers personalized rate suggestions based on occupancy, market analysis, and other events.

Performance Analysis

Provides dashboards and reports to analyze hotel's business performance and distribution strategy.

4. Website Creation

Website Design

Creates conversion-driven, mobile-responsive websites tailored to hotel brands.

SEO & Content

Enhances website visibility and engagement through optimized content and SEO strategies.

Web Analytics

Centralizes data monitoring from multiple digital media sources into a single dashboard.

5. Digital Media

Search Marketing

Drives potential visitors to the hotel website, balancing OTA dependency.

Display Marketing

Uses advertising banners to attract and redirect travelers to hotel websites.

Metasearch Marketing

Connects hotel rates and availability to major metasearch platforms, reducing OTA monopoly.

Social Marketing

Targets travelers on social media platforms like Facebook and Instagram.

6. Guest Management

Central Data Management Platform

Maintains unified guest profiles with data merged from multiple hotel systems for better customer understanding and personalized marketing.

Recent Developments

Recent Developments in the Company

Launch of various new and enhanced products and features as detailed under each product category.

Development of D-EDGE Agency for end-to-end digital marketing support tailored specifically for hotels.

Published annual Hotel Distribution Report 2024, analyzing five years of digital booking data.

Collaboration with Cvent Lanyon for managing corporate RFP processes.

New Products Launched

No specific new products mentioned in the data apart from enhancements to existing solutions.

New Features Added to Existing Products

Expanded mobile optimization for the Booking Engine.

Enhancements in payment solutions for secure transactions and compliance with security regulations such as PCI-DSS, PSD2, and GDPR.

Improved dashboards and analytics tools in the Performance Analysis product.

New Partnerships

Exclusively partnered with Cvent Lanyon to enhance GDS visibility and manage corporate RFPs.

Ongoing growth of the connectivity partner network across OTAs, GDS, PMS, RMS, CRM, metasearch engines, and payment systems as part of a commitment to providing interconnected hotel solutions.

Summary

D-EDGE has cemented its position as a leading hotel distribution technology provider with its comprehensive suite of interconnected digital solutions. The company's focus on ease of use, innovation, and a guest-centric approach sets it apart, driving significant enhancements in hotel revenue and operational efficiency. With recent advancements and partnerships, D-EDGE continues to amplify its influence and help hotels navigate the evolving digital landscape effectively.