D3 Digital Limited: Company Profile
Background
Overview
D3 Digital Limited, established in 2018, is an independent, 100% New Zealand-owned media agency headquartered in Auckland. Founded by industry veterans Alex Radford and Richard Thompson, D3 specializes in data-driven media strategies, digital marketing, and analytics, aiming to deliver measurable business outcomes for its clients.
Mission and Vision
D3's mission is to empower ambitious brands by providing innovative media solutions that drive growth and performance. Their vision is to redefine the media agency landscape in New Zealand by offering transparent, client-centric services that prioritize results over traditional agency models.
Industry Significance
As New Zealand's first B Corp-certified media agency, D3 demonstrates a commitment to balancing profit with social and environmental responsibility. This certification underscores their dedication to high standards of performance, transparency, and accountability in the media industry.
Key Strategic Focus
Core Objectives
D3 focuses on delivering data-driven media strategies that optimize brand reach, engagement, and return on investment (ROI) across various channels. They aim to provide measurable growth for their clients through innovative and transparent media solutions.
Areas of Specialization
- Media Strategy & Planning: Crafting tailored media strategies aligned with business objectives.
- Digital Media: Expertise in search engine optimization (SEO), paid search, and social media marketing.
- Analytics: Utilizing data analytics to inform decision-making and optimize campaign performance.
- Digital Experience Optimization (DXO): Enhancing user experience through SEO, conversion rate optimization (CRO), and data modeling.
Key Technologies Utilized
D3 employs advanced tools such as Google BigQuery, Tableau, and custom Customer Data Platforms (CDPs) to integrate and analyze data, providing clients with actionable insights and real-time performance tracking.
Primary Markets Targeted
D3 serves a diverse range of clients, including medium to large organizations across various sectors in New Zealand. Their client base includes leading brands such as The Co-operative Bank, Metlifecare, ZIWI, Milford Asset Management, and Up Education Group.
Financials and Funding
Funding History
Specific details regarding D3's funding history, total funds raised, and notable investors are not publicly disclosed. As a privately held company, such information is typically confidential.
Utilization of Capital
While exact details on capital utilization are not publicly available, D3 has demonstrated growth through strategic hires and service expansion. In October 2025, they expanded their leadership team with three senior appointments, indicating a focus on enhancing their data and technology capabilities.
Pipeline Development
Key Pipeline Candidates
D3's pipeline development focuses on expanding their service offerings and client base. Recent initiatives include the launch of their Digital Experience Optimization (DXO) division, which combines SEO, CRO, and data modeling to enhance client outcomes.
Anticipated Milestones
D3 continues to strengthen its position in the New Zealand market by securing partnerships with leading brands and expanding its service capabilities. Their commitment to innovation and client success positions them for sustained growth and impact in the media industry.
Technological Platform and Innovation
Proprietary Technologies
D3 utilizes proprietary reporting tools and dashboards, such as the D3 Lab, to provide clients with real-time insights into campaign performance and media spend.
Significant Scientific Methods
D3 employs advanced data analytics, including predictive modeling and cross-channel attribution, to inform media strategies and optimize client outcomes.
Leadership Team
Key Executives
- Alex Radford: Co-founder and Partner at D3, with extensive experience in digital media and strategy.
- Richard Thompson: Co-founder and Partner at D3, specializing in data analytics and media planning.
- Lani Jamieson: General Manager, overseeing operations and client relations.
- Torsten Stolt: Head of Data & Technology, bringing nearly two decades of experience in data strategy and analytics.
- Alex Duval: Head of SEO & Experience, with over ten years of expertise in SEO, CRO, and content strategy.
- Courtney Barnett: Client Partner, with international and local agency leadership experience.
Competitor Profile
Market Insights and Dynamics
The New Zealand media agency landscape is characterized by a mix of global networks and independent agencies. D3 differentiates itself through its independent status, B Corp certification, and focus on data-driven strategies tailored to the New Zealand market.
Competitor Analysis
Key competitors include large global agencies with a presence in New Zealand, as well as other independent agencies. D3's emphasis on transparency, agility, and client-centric approaches positions it uniquely in the market.
Strategic Collaborations and Partnerships
Significant Collaborations
D3 has established partnerships with leading New Zealand brands, including The Co-operative Bank, Metlifecare, ZIWI, Milford Asset Management, and Up Education Group. These collaborations highlight D3's ability to deliver tailored media solutions that drive business performance.
Operational Insights
Strategic Considerations
D3's independent status allows for agile decision-making and a client-focused approach, differentiating it from larger network agencies. Their commitment to transparency and data-driven strategies enhances their competitive advantage in the New Zealand market.
Strategic Opportunities and Future Directions
Future Business Directions
D3 plans to continue expanding its service offerings, particularly in data analytics and digital experience optimization, to meet the evolving needs of the market. Their focus on innovation and client success positions them for sustained growth and impact in the media industry.
Contact Information
Website
www.d3.co.nz
Social Media
- LinkedIn: D3 Digital Limited
D3 Digital Limited continues to redefine the media agency landscape in New Zealand through its commitment to innovation, transparency, and client-centric strategies.
