Company Research Report: Dae
Company Overview
- Name: Dae
- Mission: Dae aims to offer clean haircare infused with nourishing, desert-derived botanicals and dreamlike scents to support daily self-care rituals from sunrise to sunset. Their goal is to create simple yet effective haircare solutions reminiscent of the warmth and beauty of the desert.
- Founded: No information is available about the exact founding date.
- Founder: Amber Fillerup Clark is the founder of Dae.
- Key People: Amber Fillerup Clark (Founder)
- Headquarters: Based in Arizona, USA.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Recognition: Dae is celebrated for integrating restorative desert botanicals into its formulations, capturing the essence of Arizona’s natural beauty with simple and effective haircare routines.
Products
Product Offerings
1. Signature Shampoo
- Description: A gentle, hydrating formula that cleanses the hair and scalp.
- Key Features: Removes buildup, boosts shine, made with desert botanicals.
2. Signature Conditioner
- Description: A hydrating and detangling formula.
- Key Features: Softens, detangles, prevents breakage.
3. Mirage Mist Leave-In Conditioner
- Description: A weightless leave-in conditioner to detangle, condition, and protect hair.
- Key Features: Prevents breakage, enhances manageability, infused with Rose of Jericho.
4. Cactus Fruit 3-in-1 Styling Cream + Taming Wand
- Description: A multitasking cream for taming frizz and styling edges.
- Key Features: Smooths frizz, styles edges, contains Prickly Pear Seed Oil for shine.
5. Fairy Duster Dry Shampoo
- Description: Dry shampoo to absorb oil and extend hair styles.
- Key Features: Boosts volume, cleanses, made without talc.
6. Prickly Pear Hair Oil
- Description: A nourishing oil for shine and softness.
- Key Features: Tames frizz, repairs damage, adds shine.
Product Benefits
- Vegan and Cruelty-Free: All products are formulated without SLS, SLES, parabens, phthalates, and synthetic colors.
- Desert-Derived Ingredients: Includes hibiscus flower extract, prickly pear seed oil, and moringa leaf extract for enhanced hair health.
- Sustainability: Packaging is recyclable, and the brand is committed to eco-friendly practices.
Recent Developments
New Product Launches
1. Daely Ritual Signature Citrus Set
- A kit that includes a collection of haircare bestsellers and introduces a new body wash.
2. Social Butterfly Hairstyling Trio
- A hairstyling set for various occasions featuring full-sized Cactus Fruit 3-in-1 Styling Cream and Fairy Duster Dry Shampoo.
3. Tressed to Chill Essential Hair Trio
- A self-care set that includes Signature Shampoo, Conditioner, and Prickly Pear Hair Oil.
New Features and Partnerships
- New Ingredients: Introduction of Dragon Fruit and Cactus Flower Extract in products like the Cactus Fruit 3-in-1 Styling Cream for enhanced moisture and manageability.
- Sustainability Initiatives: Commitment to using post-consumer recycled materials in packaging and promoting water conservation awareness.
- Customer Engagement: Continues to expand product offerings to cater to on-the-go lifestyles with travel-friendly kits.
This report is based solely on the information available and excludes additional commentary beyond the provided data.
