Daily Burn Company Profile

Background

Overview:
Founded in 2007, Daily Burn is a digital fitness platform offering a diverse range of on-demand workout and nutrition programs accessible via web, mobile, and TV applications. The company aims to make fitness accessible and engaging for individuals of all levels and lifestyles. Daily Burn is a division of Mosaic Group, an IAC Company (NASDAQ: IAC).

Mission and Vision:
Daily Burn's mission is to provide personalized fitness guidance, encouragement, and motivation to help members achieve everyday victories. The company envisions a world where fitness is seamlessly integrated into daily life, empowering individuals to lead healthier lifestyles.

Industry Significance:
As a pioneer in the digital fitness industry, Daily Burn has played a significant role in transforming how individuals engage with fitness content, offering flexible and varied workout options that cater to a global audience.

Key Strategic Focus

Core Objectives:

Deliver a wide array of high-quality, on-demand workout programs.

Enhance user engagement through personalized fitness plans and community support.

Expand accessibility by integrating with various platforms and devices.

Areas of Specialization:

On-demand workout videos covering various fitness disciplines.

Live daily fitness shows.

Personalized fitness plans tailored to individual goals.

Key Technologies Utilized:

Streaming technology for seamless content delivery.

Integration with wearable devices and fitness trackers.

AI-powered social media insights for enhanced user engagement.

Primary Markets Targeted:

Individuals seeking flexible, at-home fitness solutions.

Users across various platforms, including iOS, Android, Roku, Apple TV, and Amazon Fire TV.

Financials and Funding

Funding History:
In May 2010, IAC acquired a majority stake in Daily Burn for an undisclosed sum.

Revenue:
Estimates of Daily Burn's annual revenue vary:

Approximately $2.7 million per year.

Between $10 million and $15 million.

Employee Count:
Daily Burn employs approximately 28 individuals.

Pipeline Development

Key Offerings:

Daily Burn 365: A live, daily fitness show providing 30-minute full-body workouts accessible for 24 hours.

Audio Workouts: Including interval runs, beginner yoga, Pilates, strength and conditioning workouts, and core-centric sequences.

Resistance Pilates Classes: Developed in partnership with Corefirst, making resistance Pilates accessible to a broader audience.

Technological Platform and Innovation

Proprietary Technologies:

Streaming platform delivering over 2,000 video and audio workouts.

Integration with wearable devices and fitness trackers for enhanced progress tracking.

Significant Scientific Methods:

Utilization of AI-powered social media insights to understand and deliver precise fitness content.

Leadership Team

Nathaniel Cohen – CEO:
Nathaniel Cohen serves as the Chief Executive Officer of Daily Burn, leading the company's strategic direction and operations.

Leadership Changes

As of the available information, there have been no recent significant changes or appointments within Daily Burn's leadership team.

Competitor Profile

Market Insights and Dynamics:

The digital fitness industry has experienced significant growth, with increased demand for at-home workout solutions.

The market is characterized by a variety of platforms offering on-demand fitness content, live classes, and personalized training programs.

Competitor Analysis:

Peloton: Offers live and on-demand classes with a focus on cycling and treadmill workouts.

Openfit: Provides a range of fitness classes, including live interactive sessions.

Aaptiv: Specializes in audio-based fitness classes across various disciplines.

Noom: Focuses on behavior change and weight loss through personalized coaching and tracking.

MIRROR: Delivers live and on-demand fitness classes through a reflective display device.

Strategic Collaborations and Partnerships

Wexer: In February 2021, Daily Burn partnered with Wexer to make its workout programs available on Wexer's in-club virtual platform and web player.

Corefirst: In January 2025, Daily Burn collaborated with Corefirst to offer resistance Pilates classes, aiming to make Pilates more accessible.

Smoothie King: In January 2021, Daily Burn teamed up with Smoothie King to provide Healthy Rewards members with a free 60-day subscription to Daily Burn, promoting a holistic approach to health and fitness.