Company Research Report: Daki

Company Overview

• Name: Daki

• Mission: No information is available.

• Founded: January 2021

• Founders: Alex Bretzner, Rafael Vasto, Rodrigo Maroja

• Key People: Alex Bretzner, Rafael Vasto, Rodrigo Maroja

• Headquarters: São Paulo, Brazil

• Number of Employees: Approximately 100 employees as of July 2021.

• Revenue: No specific revenue details are available.

• Specialization: Daki is known for being a digital supermarket platform that provides ultra-fast delivery services, often promising deliveries in as little as 15 minutes.

Products

Overview

Daki offers a curated assortment of over 1,000 products, focusing on efficiency and speed of delivery rather than extensive variety. It operates on a simplified model compared to traditional supermarkets, which may carry upwards of 10,000 stock-keeping units (SKUs).

Product Categories

• Mercearia (Groceries)

• Hortifruti (Fresh Produce)

• Laticínios (Dairy)

• Bebidas (Beverages)

• Padaria (Bakery)

• Açougue e Peixaria (Butchery and Fish)

• Destilados (Distilled Spirits)

• Doces e Sorvetes (Sweets and Ice Cream)

• Limpeza (Cleaning Products)

• Farmácia (Pharmacy)

• Pets

• [Note: Additional categories are available, but details on specific products or features are limited.]

Key Features

• Delivery Model: Deliveries are completed within 15 minutes.

• Dark Stores: Utilizes small, strategically located fulfillment centers to optimize delivery efficiency.

• Frete Grátis (Free Shipping): Offers free delivery without additional shipping charges.

• Operating Hours: Services are available from 7 a.m. to 2 a.m.

Recent Developments

Company Expansions

• Fusões e Aquisições: In July 2021, Daki merged with JOKR, a North American counterpart, with operations in the U.S., Mexico, and Peru. Despite operating under the same umbrella, Daki and JOKR maintain their separate brands.

• Funding: Successfully raised a Series A investment round of $170 million (approximately R$ 870 million). This funding is aimed at national expansion, technological enhancements, and personnel recruitment.

Infrastructure and Operations

• Planned Expansion: Daki plans to expand to 100 dark stores throughout Brazil by the end of 2021, with current operations in approximately 20 neighborhoods in São Paulo and expected entry into Rio de Janeiro.

• Strategic Investment: A significant portion of the capital raised is being allocated to improve customer experience, develop the app, and broaden the product offering on the digital platform.

Strategic Partnerships

• Investment Partners: Key investors include Tiger Global, GGV Capital, Balderton Capital, with additional backing from Monashees, Kaszek Ventures, HV Capital, Activant Capital, Greycroft, and FJ Labs.

• Market Positioning: Through the partnership with JOKR and strategic investor backing, Daki aims to strengthen its market positioning and expand into new urban markets swiftly.

In summary, Daki is proactively leveraging its agile and tech-centric approach to establish a dominant position in the fast-paced digital supermarket sector. The company's streamlined product offering, commitment to rapid delivery, and strategic resource investments are signatures of its business model as it pursues aggressive growth plans nationally and internationally.