Dallas Arboretum and Botanical Society, Incorporated

Background

The Dallas Arboretum and Botanical Society, Incorporated (DABS) is a nonprofit organization dedicated to promoting the art, enjoyment, and knowledge of horticulture through the operation of the Dallas Arboretum and Botanical Garden. Established in 1974, DABS manages a 66-acre public garden located along the southeastern shore of White Rock Lake in Dallas, Texas. The mission of the organization is to build and maintain a public venue that promotes the art, enjoyment, and knowledge of horticulture while providing opportunities for education and research.

Key Strategic Focus

DABS focuses on several strategic objectives:

• Environmental Stewardship: Showcasing horticultural beauty through diverse plant collections and garden designs.

• Excellence in Operations: Modernizing infrastructure and ensuring financial sustainability.

• Community Engagement: Enhancing accessibility, forming partnerships, and implementing effective marketing strategies.

• Visitor Experience: Creating memorable and educational experiences for visitors of all ages.

Financials and Funding

In the fiscal year ending December 2023, DABS reported total revenues of approximately $27.8 million and expenses of about $28.1 million. The organization maintains total assets of around $120.4 million. Funding sources include admissions, memberships, donations, and support from the City of Dallas Park and Recreation Department. In 2021, DABS successfully completed a $40 million capital campaign, leading to the development of new gardens, facilities, and amenities.

Pipeline Development

DABS is committed to continuous growth and development, with plans for a Master Planning effort in 2027 to visualize future expansion opportunities. The organization also conducts horticultural research, particularly through its Trial Gardens, where between 3,000 and 5,000 plants from over 150 breeding companies are evaluated annually.

Technological Platform and Innovation

DABS employs several technological platforms and innovative practices:

• Trial Gardens: Established in 2002, these gardens evaluate a wide range of plants to identify those best suited for the North Central Texas climate.

• Children’s Adventure Garden: An 8-acre interactive space designed to connect children with nature and promote environmental awareness.

Leadership Team

DABS is governed by a 75-member Board of Directors and managed by a team of executives. In October 2023, the organization announced the appointment of a new President/CEO, who previously served as Vice President of Marketing for the Atlanta Botanical Garden. The leadership team is committed to advancing the organization's mission and strategic objectives.

Competitor Profile

Market Insights and Dynamics

The botanical garden and arboretum sector is characterized by a diverse range of institutions offering educational programs, research opportunities, and recreational spaces. Key competitors include:

• Missouri Botanical Garden: Located in St. Louis, Missouri, this garden is renowned for its extensive plant collections and research initiatives.

• Franklin Park Conservatory and Botanical Gardens: Based in Columbus, Ohio, this institution offers a variety of horticultural displays and educational programs.

• Desert Botanical Garden: Situated in Phoenix, Arizona, it specializes in desert plant species and conservation efforts.

• Atlanta Botanical Garden: Located in Atlanta, Georgia, it features a range of gardens and hosts numerous events and educational programs.

Competitor Analysis

These competitors offer similar services, including plant exhibitions, educational programs, and community events. Each institution has unique features, such as specialized plant collections or distinctive garden designs, contributing to a competitive landscape that drives innovation and excellence within the sector.

Strategic Collaborations and Partnerships

DABS collaborates with various organizations to enhance its offerings:

• City of Dallas Park and Recreation Department: Provides support for the maintenance and operation of the Arboretum.

• Corporate Sponsors: Engage in sponsorships that underwrite programs, events, and research initiatives.

Operational Insights

DABS operates in a competitive environment, striving to distinguish itself through:

• Diverse Plant Collections: Showcasing a wide variety of flora suited to the local climate.

• Educational Programs: Offering programs for all age groups, including specialized initiatives for underprivileged children.

• Community Engagement: Hosting events and festivals that attract a broad audience.

Strategic Opportunities and Future Directions

Looking ahead, DABS aims to:

• Expand Facilities: Develop new gardens and amenities to enhance visitor experience.

• Enhance Educational Outreach: Increase access to educational programs, particularly for underserved communities.

• Strengthen Research Initiatives: Continue horticultural research to contribute valuable knowledge to the field.

Contact Information

• Website: www.dallasarboretum.org

• Social Media: Facebook, Instagram, Twitter

• Headquarters: 8525 Garland Road, Dallas, TX 75218