Dash Social Company Profile

Background

Dash Social is a social media management platform that empowers brands with intelligence and agility to stay ahead in the dynamic digital landscape. By offering sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages, and drives consistent business results. The company's mission is to unleash the creative superpowers of its customers, inspiring and entertaining audiences worldwide. Since its inception in 2013, Dash Social has evolved from a consumer retail app to a B2B model, collaborating with top brands to deliver insights and analytics that resonate with both visual and data-driven professionals.

Key Strategic Focus

Dash Social's strategic focus centers on providing brands with the tools to outsmart social media through:

• AI and Automation Tools: Leveraging Vision AI to offer performance analysis, content predictions, and instant insights, leading to significant increases in engagement and content effectiveness.

• Social Media Management: Streamlining planning, scheduling, community management, and reporting to save time and enhance efficiency.

• Influencer Management: Facilitating the sourcing of content and measuring success to manage and grow influencer and creator programs.

• Analytics and Insights: Providing easy-to-track campaign performance, revenue, and trending content to drive successful social strategies.

Financials and Funding

As of February 2025, Dash Social operates within a revenue range of $10 million to $50 million. The company has been recognized as the business of the year by the Halifax Chamber of Commerce and as one of Nova Scotia's top employers, reflecting its strong market position and credibility.

Pipeline Development

In January 2025, Dash Social launched its Creator Management platform, designed to empower marketing teams with reliable, verified data and streamlined workflows for managing influencer and social media campaigns. This platform combines API-backed data with unified reporting across all key areas of social strategy, enabling brands to track performance, optimize budgets, and gain a comprehensive view of campaigns.

Technological Platform and Innovation

Dash Social distinguishes itself through its proprietary technologies and innovative methodologies:

• Vision AI: An AI-powered tool offering performance analysis, content predictions, and instant insights, leading to significant increases in engagement and content effectiveness.

• Entertainment Score: A patented technology that scientifically calculates how well a TikTok video entertains a brand’s audience, moving beyond basic metrics like likes and views.

• AI-Powered Social Listening: Launched in April 2023, this solution demonstrates Dash Social's commitment to innovation and cutting-edge technology, attracting clients seeking advanced, AI-driven tools to enhance their social media strategies.

Leadership Team

Dash Social's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Thomas Rankin: Co-Founder and Chief Executive Officer. Prior to Dash Social, Thomas spent seven years investing in technology companies, initially in low-carbon projects with the Government of Nova Scotia, then as a venture capitalist with Innovacorp. He is a CPA, holds an MBA from Dalhousie University, and is a graduate of the American Venture Capital Institute.

• Tomasz Niewiarowski: Co-Founder and Chief Technology Officer. Tomek has been coding since childhood and believes that programming is the closest thing to magic. He holds an engineering diploma from Warsaw University of Technology and a Master's in Computer Science from Dalhousie University.

• Dianne Hatcher: Chief Financial Officer. Dianne joined Dash Social in 2018, building the finance, HR, and business intelligence functions. She is a Certified Professional Accountant with an MBA from Saint Mary’s University.

• Jill Hennigar: Vice President of Operations. Jill joined Dash Social in June 2021, bringing over 15 years of experience in various disciplines, including Assurance, Investor Relations, Human Resources, Sustainability, and Communications. She leads the People Operations team at Dash Social.

• Maggie Hickey: Vice President of Business Strategy and Partnerships. Since joining Dash Social in 2018, Maggie has built the strategic partnerships team, forging partnerships with global platforms like Meta, TikTok, and Pinterest. In 2023, her role expanded to oversee business strategy, leading strategic initiatives and planning to support the company’s rapid growth.

• Danica Calderhead: Vice President of Sales. Danica joined Dash Social in October 2016 as the second sales rep and has risen through the management ranks, introducing processes to scale the organization into a leading software company. She designed the deal process end to end, optimizing for Dash Social's next stage of growth.

• Gillian Proudfoot: Executive Director. Gillian joined Dash Social in February 2018 as an Account Executive, later growing the Product Marketing team and eventually moving to Customer Success, where she now serves as VP. Her background includes experience in radio and television marketing and the federal government.

• Ryan Sasaki: Vice President of Product. Ryan joined Dash Social in August 2021, bringing over 20 years of industry experience to the team.