Data Axle Company Market Research Report

Company Overview

• Name: Data Axle

• Mission: Bringing data to life with 50 years of experience.

• Founded: 1972 (Originally as Infogroup)

• Founders: No information is available

• Key People:

• Andrew Frawley, Chief Executive Officer

• Hossam Bahlool, Chief Product Officer

• Ed McCormick, Chief Administrative Officer/Chief Privacy Officer

• Vishal Bhasin, Chief Technology Officer

• Sumit Bhalla, Chief Operating Officer, Enterprise Solutions

• Mark Campbell, Chief Financial Officer

• Mark Cullinane, President, Local Marketing Solutions

• Niely Shams, President, Data Axle Nonprofit

• Tom Zawacki, President, Axle Agency/Chief Marketing Officer

• Kara Alvarez, Senior Vice President, Marketing

• Sean Koch, General Counsel

• Headquarters: 13155 Noel Road, Suite 1750, Dallas, TX 75240

• Number of Employees: 1400

• Revenue: No information is available

• Known For: Comprehensive and accurate business and consumer databases, full-service data and marketing solutions, and innovative data management and processing techniques.

Products

Data Axle offers a variety of products and services that cater to different aspects of data and marketing solutions. Here is a high-level overview of their primary offerings:

Consumer Data

• Description: Compiled from more than 100 sources offering the ability to build marketing campaigns based on over 300 consumer attributes updated in real-time.

• Key Features:

• Real estate, tax assessments, voter registrations, utility connections, bill processors data

• Coverage, compliance, accuracy, and recency

Business Data

• Description: Provides access to over 400 attributes about tens of millions of businesses in the U.S. and Canada.

• Key Features:

• Street address, phone number, hours of operation, number of employees

• Online presence, SIC code, business contacts

• Real-time data validation

Data Processing

• Description: Processes billions of consumer and business records monthly to improve sales and marketing efforts.

• Key Features:

• Data hygiene, data enhancement, email append

• Eliminate waste and avoid messaging out-of-date contacts

• Increase response rates

Acquisition Programs

• Description: Targets new audiences via email using a database of over 250 million B2B & B2C records.

• Key Features:

• Cleaned, emailable records

• Targeting based on demographic and firmographic attributes

• Optimized email targeting over time

360 Data Management

• Description: Provides the foundation for delivering clean data downstream to marketing tools and platforms.

• Key Features:

• Repeatable processing

• Fits current and future client needs

• Combines expertise with cutting-edge technology

Data Axle Apps

• Description: Access to data within software that enables research, analysis, and leveraging data in real time.

• Key Features:

• APIs and pre-built integrations with platforms like Salesforce and Dynamics

• Customizable to meet specific client requirements

Salesgenie

• Description: Intuitive, data-rich sales enablement tool for sales, marketing, and analytics.

• Key Features:

• Combines sales, marketing, and analytics

• Tools for business growth

Inboxable

• Description: Platform to measure email deliverability and design responsive emails.

• Key Features:

• Email design tools

• Deliverability measurement

Exact Data

• Description: Vast list of consumer, business, or ready-made lists for prospecting needs.

• Key Features:

• Customizable lists

• Comprehensive data options

Recent Developments

New Products Launched

• Next Generation of AI-Driven Data, Intelligence, and Omnichannel Marketing Solutions: Released on July 9, 2024. Offers industry-leading AI-ready data to significantly increase ROI for client acquisition, retention, and customer intelligence programs.

• Salesgenie 20th Anniversary: Celebrated on September 24, 2024, featuring new innovations and capabilities for lead generation.

• Audience360™: Launched on August 27, 2024, to enhance marketing performance and sales conversion through seamless data integration and rapid insights.

• Snowflake Native App: Introduced on June 4, 2024, for enhanced business data intelligence leveraging 450+ unique data attributes.

Partnerships and Expansions

• Enterprise Team Expansion: Announced on June 25, 2024, to deliver next-generation marketing solutions using AI and advanced technologies to drive client success and growth.

New Features Added

• No information is available

Conclusion

Data Axle continues to be a leader in data management and marketing solutions by consistently introducing new products, enhancing existing services, and expanding their team to meet the evolving needs of their clients. Their comprehensive approach to clean data, targeted marketing, and robust analytics ensures that businesses of all sizes can benefit from accurate and actionable insights.