datacenterHawk Company Profile

Background

Overview

datacenterHawk, founded in 2014 and headquartered in Dallas, Texas, is a leading provider of real-time data center real estate information. The company offers a subscription-based platform that delivers standardized, up-to-date insights into data center markets across North America, Europe, Asia Pacific, and Latin America. By aggregating and analyzing data from various sources, datacenterHawk empowers commercial real estate brokers, C-level executives, IT professionals, and investors to make informed decisions regarding data center investments and operations.

Mission

The company's mission is to empower individuals and organizations to make better data center real estate decisions by providing the most accurate and useful information available. This commitment is reflected in their comprehensive coverage of over 60 markets, with a focus on delivering detailed data and analysis to their clients.

Key Strategic Focus

Core Objectives

• Comprehensive Market Coverage: datacenterHawk aims to provide extensive insights into data center markets, tracking over 60 markets quarterly across five continents, including North America, South America, Europe, Asia, and Australia.

• Real-Time Data and Analytics: The company focuses on delivering real-time data and analytics to help clients understand supply, demand, and lease pricing across global markets.

• User Empowerment: By offering tools like Hawk Insight, Hawk Search, and Hawk Hyperscale, datacenterHawk enables users to evaluate development plans, track hyperscale users, and mine sale and lease comparisons effectively.

Primary Markets

datacenterHawk targets primary and secondary data center markets globally, with a significant presence in North America and Europe. The company has expanded its coverage to include emerging regions, reflecting the dynamic growth in the data center industry.

Financials and Funding

Acquisition

In July 2022, datacenterHawk was acquired by Simplify Compliance, a portfolio company of Leeds Equity Partners. The acquisition aimed to enhance Simplify Compliance's telecommunications data offerings under its CCMI brand. The terms of the transaction were not disclosed.

Revenue and Employee Data

• Estimated Annual Revenue: Approximately $2.8 million.

• Number of Employees: Around 28 employees.

• Revenue per Employee: Estimated at $101,500.

Technological Platform and Innovation

Proprietary Technologies

datacenterHawk offers several proprietary tools designed to provide comprehensive insights into the data center market:

• Hawk Insight: Provides deep insights into market trends with in-depth data and analysis.

• Hawk Search: A web-based search tool with interactive maps to locate data centers by market or provider.

• Hawk Hyperscale: Tracks the largest data center users and their deployment of capacity, both owned and leased.

• Hawk Swap: A transactional lease and purchase database with analyst-verified transaction comparisons.

• Hawk Compare: A tool to compare data center locations based on various metrics.

• Hawk Zoom: Offers market insights and analytics.

• ColoNOW: Facilitates obtaining quotes for colocation services.

Scientific Methodologies

The platform employs a standardized methodology to provide real-time data, allowing subscribers to discover, track, and compare trends and pricing across various markets. This approach ensures that all data is accurate and useful for making informed decisions.

Leadership Team

Executive Profiles

• David Liggitt: Founder and CEO with 17 years of industry experience.

• Mike Netzer: Vice President of Sales & Marketing with 5 years of industry experience.

• Austin Walker: Senior Vice President of Strategic Operations with 5 years of industry experience.

• Matt Jeffery: Director of Product with 3 years of industry experience.

Regional Leadership

• David Sandars: Regional Director for EMEA with 21 years of industry experience.

• Steve Sasse: Regional Director for the Americas with 23 years of industry experience.

• Dedi Iskandar: Regional Director for APAC with 22 years of industry experience.

• Ed Socia: Director for North America with 13 years of industry experience.

Competitor Profile

Market Insights and Dynamics

The data center real estate market is experiencing significant growth, driven by increasing demand for data storage and processing capabilities. This expansion is particularly notable in North America and Europe, with rapid developments in the Asia-Pacific region.

Competitor Analysis

datacenterHawk operates in a competitive landscape with several key players:

• Datadog: Provides monitoring and analytics for developers and IT operations teams.

• Zenoss: Offers hybrid IT monitoring and analytics software.

• Device42: Delivers IT asset management and network documentation solutions.

• Splunk: Specializes in analyzing machine-generated data for operational intelligence.

• Wiser Solutions: Develops a retail analytics platform that collects and analyzes online and in-store data.

Strategic Collaborations and Partnerships

datacenterHawk's acquisition by Simplify Compliance in 2022 has strengthened its market position by integrating its offerings with Simplify Compliance's telecommunications data services under the CCMI brand. This collaboration aims to enhance the quality and accessibility of data center real estate information for clients.

Operational Insights

Competitive Advantages

• Comprehensive Data Coverage: Tracking over 60 markets quarterly across multiple continents.

• Real-Time Analytics: Providing up-to-date information on supply, demand, and pricing trends.

• User-Centric Tools: Offering a suite of proprietary tools tailored to various user needs, from market analysis to transaction comparisons.

Strategic Opportunities and Future Directions

datacenterHawk is poised to capitalize on the growing demand for data center real estate information by:

• Expanding Market Coverage: Continuing to track emerging markets and regions experiencing rapid data center growth.

• Enhancing Technological Capabilities: Investing in advanced analytics and machine learning to provide deeper insights.

• Strengthening Partnerships: Leveraging the acquisition by Simplify Compliance to integrate and expand service offerings.

Contact Information

• Website: datacenterhawk.com

• Headquarters: Dallas, Texas, United States

For more information, visit their official website.