Company Research Report on DataFeedWatch
Company Overview
Name:
DataFeedWatch by Cart.com
Mission:
Helping merchants grow by optimizing data feeds for maximum PPC performance.
Founded:
2012
Founder:
No information is available
Key People:
- Jacques van der Wilt: Founder, Managing Director at DataFeedWatch
- Eva Knuth: Customer Success Team Manager
- Martin Ender: Director Of Affiliate Relations
- Magdalena Kiczek: Head of Marketing
Headquarters:
San Mateo, CA, USA
Number of Employees:
51-200 employees
Revenue:
No information is available
What is the Company Known For:
- Data Feed Optimization
- Feed-Based Text Ads
- Marketplaces
- Product Performance Analytics
- eCommerce Growth Support
Products
Product Offerings:
1. Data Feed Optimization
- Description: Enable merchants to optimize their product data feeds for better performance on over 2000 channels, including Google Shopping, Amazon, and Facebook.
- Key Features:
- Channel feed templates for quick setup
- Custom labels for organized shopping campaigns
- Inclusion/exclusion of products based on dynamic parameters
- Automated feed validation to avoid listing errors
2. Feed-Based Text Ads
- Description: Advertise products using text-based ads optimized from data feeds.
- Key Features:
- Automated search ad campaign setups
- Dynamic content adaption and frequent updates
- Enhanced targeting with improved ad relevance
Key Features of Each Product:
- Data Feed Optimization:
- Automated inventory updates
- Real-time pricing and stock updates
- GTIN validation
- Category mapping and custom labels
- A/B testing for enhanced feed performance
- Feed-Based Text Ads:
- Channel-specific templates
- Real-time campaign performance monitoring
- Custom Ad copy generation
- Bid optimization based on campaign performance insights
Recent Developments
Recent Developments:
- Cart.com Acquisition: DataFeedWatch became a part of Cart.com in March 2023, enhancing its capabilities and integration within a more extensive eCommerce suite.
- Multichannel Marketing Report 2023: Released an in-depth analysis of the digital distribution landscape alongside Cart.com, SellerActive, and PPC experts (90 pages covering insights on data-backed advertising strategies).
New Products Launched:
No information is available
New Features Added to Existing Products:
No information is available
New Partnerships:
- VersaCommerce Partnership: To streamline multichannel commerce.
- InRiver Partnership: To improve web search conversion rates.
- Sidecar Partnership: To supercharge retailers’ shopping campaigns.
Recent Customer Success Stories
- Coalition: Improved ROAS for Google Shopping Ads by 451% by switching to DataFeedWatch for feed management.
- Adidas: Simplified product feed distribution, saving hours of work daily with better-mapped feeds for various channels.
- Elumynt: Scaled revenue from Snapchat by 86% with a 10x ROAS using DataFeedWatch to optimize their catalog sales campaigns.
Contact Information
- General Inquiries: support@datafeedwatch.com
- Sales: erik@datafeedwatch.com
- Customer Success:
- Eva Knuth: eva.knuth@datafeedwatch.com
- Martin Ender: martin@datafeedwatch.com
- Michał Hanušniak: michal.hanusniak@datafeedwatch.com
- Felix Brandestedt: felix.brandestedt@datafeedwatch.com
- Zsofia Bodor: zsofia.bodor@datafeedwatch.com
Offices:
1. Houston, USA
2. Amsterdam, Netherlands
3. Cracow, Poland
Conclusion
DataFeedWatch by Cart.com focuses on providing tools for eCommerce merchants to optimize their product data feeds and enhance their marketing strategies. Specializing in data feed management and feed-based advertisements, the company's recent partnerships and acquisitions demonstrate a continuous drive to support and grow their client base across multiple channels.
