Company Research Report: Dataships

Company Overview

• Name: Dataships

• Mission: To help Shopify stores grow their marketing audiences compliantly by optimizing email and SMS marketing consent collection.

• Founded: 2019

• Key People:

• Ryan McErlane (Co-Founder, Head of Sales)

• Michael Storan (Co-Founder)

• Headquarters:

• Dublin: NovaUCD, Stillorgan Road, Belfield, Dublin 4

• California: 44 Tehama Street, San Francisco, CA 94105

• Number of Employees: 11-50 employees

• Revenue: No information is available.

• Known For: Dataships is known for helping Shopify stores comply with national email marketing laws while driving list growth and increasing revenue through optimized marketing consent strategies.

Products

Email and SMS Marketing Consent Collection

• Description: A geo-located widget that collects and verifies marketing consent at the checkout point on Shopify stores, ensuring compliance with global data privacy laws.

• Key Features:

• Dynamic Consent Collection: Optimized checkboxes based on the contact’s location.

• Trusted Compliance Engine: Comprehensive validation and audit-ready consent logs.

• Seamless Integration: Klaviyo list management and status syncing in real-time.

• Sustained Compliant Growth: Continuously maintaining each contact’s status.

Control Panel Dashboard

• Description: A live dashboard that provides weekly insights into Dataships’ impact on business metrics, focusing on the marketing consent rate (MCR).

• Key Features:

• Dynamic Graphs and Metrics: Visual representation of marketing consent rates and revenue impact.

• Real-time Updates: Continuous syncing with Shopify and Klaviyo.

Recent Developments

New Products Launched

• Privacy Centre Tool: Launched in 2021 to help Shopify stores manage compliance responsibilities under GDPR/CCPA.

New Features Added

• Enhanced Compliance Solutions: Ongoing development of features to improve email and SMS compliance monitoring and validation.

• Dynamic Marketing Consent Mechanisms: Developed to ensure optimal consent based on location and legal requirements.

New Partnerships

• Bogey Nights Event Collaboration: Joined forces with WIRO | Shopify Plus Agency, REVIEWS.io, Swap, and Riddle for a networking and mini-golf event.

• Retention Revolution Event: Partnered with eComOne and Klaviyo to host events focused on e-commerce retention strategies.

Customer Testimonials

• Sculpted by Aimee:

• Founder: Aimee Connolly

• Testimonial: Implementing the Dataships tool led to a significant uplift in conversion rates at checkout.

• VITHIT Drinks:

• Ecommerce Manager:

• Testimonial: Dataships helped increase email subscribers while ensuring GDPR compliance.

• Ever Eden:

• Ecommerce Manager:

• Testimonial: Dataships significantly grew their marketing audiences, directly impacting revenue.

• Bare by Vogue:

• Co-Founder:

• Testimonial: Expressed satisfaction with Dataships' tool for capturing marketable contacts and providing timely support.

Key Metrics

• Marketing Consent Rate (MCR) Increase:

• Pre-Dataships MCR: Varied from 14%-56%.

• Post-Dataships MCR: Increased to 76%-85%.

• ROI Metrics:

• ROI ranging between 8x-16.5x based on customer feedback and MCR improvements.

Locations

• Dublin:

• Address: NovaUCD, Stillorgan Road, Belfield, Dublin 4

• California:

• Address: 44 Tehama Street, San Francisco, CA 94105

This report gives a detailed insight into Dataships, covering crucial areas from company background and product offerings to significant milestones and customer feedback.