Overview
Datasmoothie is a distinguished data analysis solution tailored for market researchers, emphasizing cloud-based data processing and management. The company's innovative platform automates data handling through specialized APIs, facilitating efficient multi-format data analysis. This enhances workflow efficacy by expediting deliverables and minimizing errors and redundancy.
Headquarters and Operations
- Location: London, England
- Company Type: Privately Held
- Founders: Includes Geir Freysson, supported by a development team in Reykjavik, Iceland.
- Office Address: Finsbury Pavement, London, England EC2A 1, GB
- No. of Employees: Approximately 6
- Founded: 2014
Key Personnel
- Geir Freysson: Founder and Senior Director, pivotal in advancing the mission to streamline global data processing.
- Agnar Sigmarsson: Chief Operating Officer (COO).
Market Position and Products
Datasmoothie caters extensively to "people data" industries, such as marketing, sociology, economics, and psychology. Its web-based data analysis platform enables integration of multiple data sources for comprehensive analyses and interactive data visualizations. The platform holds prestigious awards for its capabilities in storytelling with survey data.
Acquisition and Strategic Partnerships
In 2024, Ipsos, a leader in market research, acquired Datasmoothie to bolster its data management and delivery systems. This acquisition allows Ipsos' nearly 20,000 global employees to derive more insightful data interpretations. Financial terms remain undisclosed, but the merger indicates robust integration and expansion opportunities.
Financial Insights
- Revenue: Approximate revenue of $138.2K reported in 2023 with a team of four employees.
- Funding: Datasmoothie raised $415.2K in funding before the acquisition, with its last valuation noted at $4.39M in January 2024.
Specialties and Technological Edge
Datasmoothie's modular platform streamlines large project management and data aggregation, enabling users to transform data into dashboards, spreadsheets, and presentations. This capability enhances workload ease and data accessibility, especially appealing to analysts valuing effective storytelling in market research.
Competitor Profiling
Product and Service Offering
Datasmoothie provides an all-in-one solution for market researchers, excelling in visualization and reporting capabilities. The software empowers users to craft meaningful data narratives without intricate technical expertise.
Competitors
Datasmoothie's competitive landscape includes prominent rivals in data analytics and business intelligence:
- Tableau: Known for cloud-based visual analytics, offering ease of use and integration, particularly after its Salesforce acquisition.
- ThoughtSpot: Offers AI-driven, search-based analytics suited for enterprise-scale data analysis.
- Qlik Technologies: Provides extensive solutions for data integration, quality, and analytics, favored for self-service data visualization.
- Microsoft Power BI: Scalable business intelligence platform integrating seamlessly with Microsoft services, offering robust visualization tools.
- Sisense: Delivers end-to-end data analytics, recognized for big data handling and tailored business insights.
Datasmoothie differentiates itself by emphasizing data storytelling, targeting industries reliant on narrative-driven insights. Its position within this competitive sphere highlights its strengths in market research and offers strategic insights for business development through its advanced visualization offerings.
