Datazoom Company Profile

Background

Overview

Datazoom, founded in 2017, is an enterprise Video Data Platform technology company headquartered in Encinitas, California. The company specializes in standardizing and enriching data for video teams and their technology partners through real-time data collection software and routing services. Datazoom's mission is to democratize insight, decrease inefficiencies, and deliver captivating end-user experiences by providing flexibility and transparency in data collection.

Key Strategic Focus

Core Objectives

Real-Time Data Collection: Implementing low-code SDKs and APIs to collect hundreds of standardized events and metadata automatically.

Customization and Flexibility: Allowing users to customize data collection, apply filters, transformations, sampling, and enrichment to meet specific needs.

Integration with Existing Tools: Enabling seamless data delivery to various storage, visualization, and querying tools through configurable connectors.

Primary Markets

Datazoom primarily serves companies that offer and leverage streaming video services, aiming to enhance their data collection and analysis capabilities.

Financials and Funding

Funding History

April 2018: Datazoom raised an undisclosed amount in a funding round.

February 2020: The company secured $3.8 million in funding.

Total Funds Raised

As of 2024, Datazoom has raised a total of $9.1 million.

Notable Investors

Braden Pollock

Brooklyn Bridge Ventures

EPIC Ventures

Half Court Ventures

NextGen Venture Partners

Revenue

In 2024, Datazoom reported an estimated annual revenue of $1.9 million.

Technological Platform and Innovation

Proprietary Technologies

Data Pipes: Configurable sets of collectors (SDKs, libraries, APIs) and connectors that facilitate real-time data collection and delivery.

Low-Code SDKs and APIs: Tools that enable the automatic collection of standardized events and metadata across various platforms.

Scientific Methodologies

Data Standardization: Implementing standardized data points across apps, media players, CDNs, ad frameworks, and streaming protocols to ensure consistency and reliability.

Leadership Team

Diane Strutner – Founder & Chief Executive Officer

An accomplished international executive with experience in sales and business development within American and Spanish startup scenes. Previously served as VP for Global Sales and Business Development at NicePeopleAtWork.

Tony Gentile – VP of Customer Operations

Joined Datazoom in January 2018 after holding technology management positions at major publishers, including a 17-year tenure at The Walt Disney Company/ESPN.

Gordon Lai – Head of Data Collector Architecture

Over 20 years of experience in complex multimedia systems, specializing in real-time streaming. Co-founded Vuemix and previously worked at Netflix, Real Communications, and InterVideo.

Kerry Travilla – VP of Technology

Extensive experience in engineering, sales, and senior management positions in digital communication and streaming multimedia applications.

Cory Carpenter – VP of Product

Expertise in streaming media, dynamic advertising, and leveraging data and analytics to drive successful products.

Josh Evans – Technology Advisor

A 17-year Netflix veteran with experience in e-commerce engineering, playback services, and operations engineering.

Competitor Profile

Market Insights and Dynamics

The Data as a Service (DaaS) industry is experiencing significant growth, driven by the increasing demand for real-time data collection and analysis solutions. Companies are seeking platforms that offer flexibility, customization, and seamless integration with existing tools to enhance their data-driven decision-making processes.

Competitor Analysis

Similarweb

Provides a platform offering a comprehensive view of digital activity across customers, prospects, partners, and competition.

Crunchbase

Offers predictive solutions providing intelligence on private companies, powered by live private company data, AI, and market activity.

ZoomInfo Operations

Specializes in deduplicating databases in the cloud without the need for software.

Dremio

A self-service data platform enabling users to discover, accelerate, and share data at any time.

BuiltWith

A website profiler, lead generation, competitive analysis, and business intelligence tool providing technology adoption, e-commerce data, and usage analytics.

Strategic Collaborations and Partnerships

Notable Collaborations

AWS Elemental MediaTailor

Integration to enhance data collection and analysis capabilities.

TrafficPeak by Akamai

Partnership aimed at improving data delivery and performance.

InfoTrust Digital Media Services

Collaboration to provide comprehensive digital media solutions.

TV-Insight

Alliance to offer advanced insights into television viewership and performance.

Operational Insights

Competitive Advantages

Real-Time Data Collection: Datazoom's platform offers real-time, highly configurable event streams, providing immediate insights for decision-making.

Customization and Flexibility: The ability to customize data collection and apply various transformations allows clients to tailor the platform to their specific needs.

Seamless Integration: Datazoom's connectors enable easy integration with existing tools, enhancing the overall data ecosystem for clients.

Strategic Opportunities and Future Directions

Expansion Plans

Datazoom aims to expand its market presence by targeting additional industries that can benefit from real-time data collection and analysis. The company plans to enhance its technological platform by incorporating advanced AI-driven capabilities to provide deeper insights and predictive analytics.

Future Objectives