David Yurman Company Market Research Report
Company Overview
- Name: David Yurman
- Mission of the Company: David Yurman is committed to fusing fashion, art, and jewelry into signature design concepts, creating an entirely new category—American Designer Jewelry.
- Founders: Founded in 1980 by David and Sybil Yurman.
- Key People: David Yurman, Sybil Yurman, Evan Yurman (Design Director of Men's Jewelry).
- Headquarters: No information is available on the specific location of the headquarters.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Company Known For: David Yurman is known for its pioneering designer jewelry, particularly the signature Cable bracelet design and the revolutionary concept of American Designer Jewelry.
Products
Sculpted Cable Collection
- Sculpted Cable Bangle Bracelet (4.6mm): Price range $4,500 - $7,600. Key feature is the mesmerizing wavelike patterns that dramatically catch the light.
- Sculpted Cable Hoop Earrings (18.6mm): Priced at $375.
- Sculpted Cable Band Ring (7.5mm): Priced at $6,800.
- Sculpted Cable Tag (35mm): Price range $395 - $8,700.
- Sculpted Cable Cuff Bracelet (7mm): Price range $2,500 - $16,300.
DY Madison®
- Smooth and Cabled Pillow-Shaped Links: Inspired by New York City, creating a beautiful rhythmic design.
Chevron Collection
- Offers items like Chevron Band Rings and Chevron Pavé Band Rings in varied materials such as Black Titanium and 18K Gold. Price range: $395 - $5,800.
Streamline® Collection
- Known for its sleek, minimal designs. Includes products like the Streamline® Band Ring and ID Bracelet available in 18K Gold and Platinum. Price range: $395 - $9,800.
Albion® Collection
- Features jewelry made from Sterling Silver with 18K Yellow Gold or Diamonds. Price range for rings and pendants: $750 - $5,425.
Additional Products
- Curb Chain Collection: Known for engineering bracelet links for effortless movement. Price range for bracelets: $1,800 - $69,000.
- DY Elements® Disc Pendant: Priced at $6,950.
- Renaissance Ring: Various designs priced between $475 - $875.
Recent Developments
- Recent Developments:
- Partnership with the Breast Cancer Research Foundation.
- Cultural partnership with Paris+, the Musée du Louvre Restoration Project, and David Yurman x SCAD.
- Involvement in the restoration of four 19th-century sculptures in the Jardin des Tuileries linked to the Musée du Louvre.
- New Products Launched: New arrivals in the Sculpted Cable and DY Madison® collections.
- New Features Added: Ensemble development in collections inspired by artistic rhythms such as SCULPTED CABLE and DY MADISON®, with emphasis on art, form, and utility.
- New Partnerships: David Yurman has engaged in significant partnerships for cultural and charitable initiatives, including partnerships with Breast Cancer Research Foundation and Trevor Project.
Additional Information
- Cultural Projects: David Yurman supports projects at the Musée Du Louvre and collaborates with educational institutions like The Savannah College of Art and Design (SCAD) fostering future artisans.
- Anti-Counterfeiting Initiatives: The company has a robust system to fight against counterfeit products, involving legal actions and collaborations with law enforcement.
- Publications: The company released a book through Rizzoli titled “David Yurman Cable,” exploring the brand’s history and design philosophy.
- Charitable Foundations: The Yurman Family Foundation supports various charitable causes, including the David and Sybil Yurman Humanitarian and Arts Foundation.
Note: This report is based on the available data provided and includes all relevant and available details pursuant to your request. Non-mentioned sections reflect the absence of specific information.
