Day One Agency: Comprehensive Company Profile

Background

Overview

Founded in 2014, Day One Agency is an independent creative communications firm headquartered in New York City. The agency specializes in integrating public relations, digital marketing, and social media strategies to craft compelling narratives that resonate across multiple platforms. Their mission is to deliver "Fresh Thinking. New Energy. Every Day." This approach has attracted a diverse clientele, including prominent brands such as American Express, Facebook, Nike, and Chipotle Mexican Grill.

Key Strategic Focus

Core Objectives and Specializations

Day One Agency focuses on creating shareable stories that connect, engage, and influence audiences. Their expertise encompasses:

Social Media Strategy: Developing and executing campaigns that leverage current trends to enhance brand visibility.

Influencer Marketing: Collaborating with influencers to authentically promote client products and services.

Community Management: Building and nurturing online communities to foster brand loyalty.

Branded Content: Producing high-quality content that aligns with brand messaging and appeals to target demographics.

Traditional Media Relations: Maintaining relationships with media outlets to secure coverage and manage public perception.

Key Technologies Utilized

The agency employs a suite of technologies to enhance its service offerings, including:

Figma: For design and prototyping.

Exhibit: For JavaScript graphics.

Google Maps: For location-based services.

Office 365: For office productivity.

Simply Measured: For social media analytics and monitoring.

Yii: As a web framework.

Nginx: As a web server.

Primary Markets Targeted

Day One Agency serves a broad range of industries, with a particular emphasis on:

Consumer Goods

Technology

Fashion & Beauty

Food & Beverage

Financial Services

Travel & Tourism

Their client roster includes industry leaders such as Abercrombie & Fitch, Comcast, Ferrara, H&M, Motorola, and Nike.

Financials and Funding

Revenue

As of January 2025, Day One Agency's annual revenue is estimated to be between $10 million and $50 million. Other estimates suggest a revenue of approximately $59.1 million.

Funding History

Specific details regarding the agency's funding history are not publicly disclosed.

Pipeline Development

Key Campaigns and Milestones

Day One Agency has executed several notable campaigns, including:

Chipotle's "From TikTok to Table" Campaign: Transformed a viral TikTok menu hack into a permanent menu item, resulting in a significant increase in quesadilla sales.

e.l.f. Beauty's "Suntouchable" Sunscreen Launch: Partnered with Snooki to create nostalgic, 1990s-inspired PSA videos, leading to nearly 9 million views and a 14% week-over-week boost in sales.

Lyft's "Women+ Connect" Feature Promotion: Collaborated with influencers to raise awareness of a new feature matching female and nonbinary drivers and riders, garnering 31 million total views.

Technological Platform and Innovation

Proprietary Technologies and Methodologies

Day One Agency distinguishes itself through innovative approaches such as:

Day One Studios: A Los Angeles-based production studio launched in February 2022 to meet the growing demand for real-time social content. The studio has produced over 900 photo assets and more than 550 short-form videos for clients like Nike and Beam Suntory, generating over $10 million in revenue.

AskGenZ.com: A youth insights platform re-established in 2023, allowing clients to submit questions and receive responses from a community of Gen Zers within 24 hours.

Weekly "Writers Room" Meetings: Modeled after late-night comedy shows, these sessions generate actionable ideas for clients by leveraging current social media trends.

Leadership Team

Executive Profiles

Josh Rosenberg: Co-Founder & CEO. Prior to founding Day One Agency, Josh spent 12 years at M Booth, where he established its FirstWord Digital practice and led accounts for American Express, Unilever, and The Macallan Single Malt Whisky.

Brad Laney: Co-Founder & President. Brad joined M Booth in 2002 from Hill and Knowlton’s New York consumer practice, where he helped establish the agency’s travel & lifestyle division and later founded M Booth’s consumer technology practice.

Rob Longert: Co-Founder & Managing Partner. Rob spent three years at M Booth as VP of FirstWord Digital, running the global American Express social media business and leading the agency’s internal and external social media education and training program.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Day One Agency's leadership team.

Competitor Profile

Market Insights and Dynamics

The creative communications industry is highly competitive, with agencies striving to integrate traditional public relations with digital and social media strategies to meet evolving client needs.

Competitor Analysis

Key competitors include:

The Martin Agency: Founded in 1965 and based in Richmond, Virginia, The Martin Agency is known for its innovative advertising campaigns and has been recognized as Adweek's U.S. Agency of the Year multiple times.

Ruder Finn: A global, integrated communications consultancy with a focus on technology, healthcare, and consumer sectors.

Zeno Group: A global, integrated communications agency specializing in consumer, corporate, health, and technology sectors.

FINN Partners: A global marketing communications firm offering services across various industries, including health, technology, and consumer.

Edelman: One of the largest public relations firms globally, offering a wide range of services across numerous industries.

These competitors have established themselves through diverse service offerings and extensive client portfolios.

Strategic Collaborations and Partnerships

Day One Agency has formed significant collaborations to enhance its market position and innovation capacity, including:

Chipotle Mexican Grill: Serving as Chipotle's "culture agency," Day One transformed a viral TikTok menu hack into a permanent menu item, resulting in a significant increase in quesadilla sales.

e.l.f. Beauty: Partnered with Snooki to create nostalgic, 1990s-inspired PSA videos for the launch of the "Suntouchable" sunscreen line, leading to nearly 9 million views and a 14% week-over-week boost in sales.

Lyft: Collaborated with influencers to promote the "Women+ Connect" feature, matching female and nonbinary drivers and riders, garnering 31 million total views.