Company and Competitor Profile: Daylight
Overview
Daylight, originally established in London in 1987, operates prominently in the specialty lighting market across sectors like art, needlework, craft, low vision, health & beauty, and industrial in Europe, the USA, and Australia. Their strategic approach centers around integrating light quality, ergonomics, and modern design to enhance user experience, delivering optimal light for detailed tasks. Meanwhile, another entity with the same name, founded in 2007 by former IDEO leaders, focuses on innovation and design from its headquarters in San Francisco, CA, servicing clients such as VW, Belkin, Logitech, among others.
Product Range
The London-based Daylight offers an extensive array of lighting solutions, including table lamps, floor lamps, portable lamps, magnifying lamps, ESD safe lamps, and therapy lamps. The Slimline series, particularly the Slimline 4, is a standout for improved functionality and design in options like Rose Gold and Brushed Steel. Other notable products such as the Smart Go, Twist 2 Go, and Foldi Go emphasize portability and flexibility suitable for various professional and personal applications.
Innovation and Design
Innovation is a key pillar for Daylight with Fraser Hodgson, the Product Development Director, leading the efforts supported by an in-house design team and expert consultants like Warren Keefe and David Pateman. This team focuses on enhancing light quality and ergonomics, ensuring that their products remain both aesthetically pleasing and highly functional.
Leadership
The London-based Daylight was founded by Patrick Jacquelin, continuing under his leadership as Chairman, with a management team featuring figures like Julien Deangeli, Global Sales Director. In San Francisco, Daylight’s leadership includes Junggi Sung as Creative Director, June Hyeong as Brand Director, Marion Buchenau as Director of UX Design, Sabine Müllauer as Director of Health and Business Development, and Jeremy Kaeding as President.
Financial and Employee Data (For San Francisco Headquarters)
- Estimated Annual Revenue: $9.1 million
- Revenue per Employee: $194,400
- Total Employees: 47
- Employee Growth: 31% increase over the past year
Market Presence
Daylight's London operations maintain a robust presence in diverse sectors, supported by a reputation for quality and compliance. Meanwhile, the San Francisco entity has leveraged its user-centered design expertise to cultivate a diverse client portfolio, enhancing service offerings and driving yearly employee growth.
Competitors
Daylight (San Francisco) contends in a competitive landscape dominated by design and technology firms. Key competitors include:
1. Bravo Design - Revenue: $2.6M, Employees: 18
2. Smolder - Revenue: $11.2M, Employees: 51
3. BridgeGood - Revenue: $4.6M, Employees: 27
4. ELEN Consulting - Revenue: $7.2M, Employees: 37
5. GNU Group - Revenue: $8.4M, Employees: 43
6. Alabaster Co - Revenue: $8.7M, Employees: 45
7. Figma - Revenue: $2712.9M, Employees: 7,807
Competitor Highlights
- Bravo Design specializes in entertainment marketing and advertising.
- Smolder focuses on consumer durables through creative design.
- BridgeGood excels as a nonprofit fostering tech access.
- GNU Group provides expertise in environmental branding and architectural signage.
Market Position
Both Daylight entities secure strong market positions through continuous innovation and diverse product offerings. The London branch's leadership in specialty lighting is mirrored by the San Francisco office's advancement in user-focused design, though facing steep competition from larger firms, such as Figma, which dwarfs others in revenue and scale. Both must continue leveraging their specific strengths to maintain competitiveness in respective markets.
