DDB Health New York Company Profile

Background

DDB Health New York, established in 2016, is a specialized healthcare marketing agency operating under the global advertising network DDB Worldwide, which is a subsidiary of Omnicom Group Inc. The agency is dedicated to ensuring that every individual receives optimal treatment by leveraging deep human insights and scientific understanding to create innovative healthcare solutions.

Key Strategic Focus

DDB Health New York focuses on delivering comprehensive marketing services tailored to the healthcare sector. Their core objectives include brand and campaign development, pre-launch market development, and high-science educational campaigns. The agency specializes in digital expertise, encompassing user experience, multichannel engagement planning, social media marketing, web and digital design, and technology solutions. Their strategic planning and brand-building services involve brand positioning, content strategy, engagement planning, medical services, and launch planning. Additionally, DDB Health offers global insights through local market expertise and seamless global integration.

Financials and Funding

As a subsidiary of Omnicom Group Inc., DDB Health New York benefits from the financial backing of its parent company. Omnicom Group is a publicly traded company on the New York Stock Exchange under the ticker symbol OMC. As of July 16, 2025, Omnicom Group's stock price is $70.78. In 2023, DDB Health reported North American revenue of $82 million, marking a significant increase from $65.2 million in 2022. The agency's full-time employee count also grew from 212 in 2022 to 255 in 2023.

Pipeline Development

DDB Health New York has been instrumental in launching multiple brands, each representing unique scientific breakthroughs. The agency has collaborated with clients such as Novartis, Amgen, AbbVie, ARS Pharma, and Y-mAbs Therapeutics to bring innovative treatments to market. Their expertise spans various therapeutic areas, including oncology, rare diseases, and general medicine.

Technological Platform and Innovation

DDB Health New York distinguishes itself through its commitment to innovation and the integration of advanced technologies in healthcare marketing. The agency has invested in omnichannel capabilities, emphasizing data-driven, customer-centric engagements. Their services include business intelligence, content strategy, user experience (UX), customer experience (CX), and analytics. By leveraging data and analytics, DDB Health ensures that every step in creating a brand experience is informed and optimized.

Leadership Team

The leadership team at DDB Health New York comprises experienced professionals dedicated to driving the agency's success:

Jennie Fischette: President and CEO, overseeing the greater DDB Health network and the flagship New York agency.

Michael Schreiber: Managing Partner and Executive Creative Director, leading the creative department and ensuring bold, innovative work.

Eileen Yaralian: Managing Partner and Director of Strategic Services, focusing on strategic planning and brand building.

Sabrina Washington: Managing Partner, emphasizing client service and dedication to current assignments.

Lyla Lalji: Executive Vice President and Client Service Director, heading DDB Health WEST and expanding the agency's reach.

Kenley Diaz: Executive Vice President and Creative Director, contributing to the creative leadership team.

Leadership Changes

In recent years, DDB Health New York has experienced significant leadership changes to support its growth and expansion. Jennie Fischette was named CEO, overseeing the greater DDB Health network in addition to her role as president of the flagship New York agency. The agency also added Kenley Diaz as Executive Vice President and Creative Director to the creative leadership team.

Competitor Profile

Market Insights and Dynamics

The healthcare marketing industry is experiencing rapid growth, driven by advancements in medical science, increased focus on patient-centric approaches, and the integration of digital technologies. Agencies are expanding their services to include data analytics, digital marketing, and omnichannel engagement to meet the evolving needs of pharmaceutical and biotech clients.

Competitor Analysis

DDB Health New York operates in a competitive landscape alongside several key agencies:

Evoke Group: Specializes in healthcare marketing, offering services in advertising, public relations, and digital solutions.

FCB Health: Provides comprehensive healthcare marketing services, including professional advertising, medical education, and digital engagement.

Havas Health & You: Focuses on health and wellness communications, delivering integrated solutions across various channels.

McCann Health: Offers a range of services, including strategic planning, creative development, and digital marketing for healthcare clients.

These competitors emphasize innovation, data-driven strategies, and a deep understanding of the healthcare sector to deliver effective marketing solutions.

Strategic Collaborations and Partnerships

DDB Health New York has established significant collaborations to enhance its market position and innovation capacity. In 2022, the agency launched DDB Health WEST, a new office aimed at handling conflicts and further expanding the agency's reach. This expansion allows DDB Health to serve important disease areas free of conflict and provides additional resources to support advancements in high-science categories.

Operational Insights

DDB Health New York's strategic considerations include maintaining a diversified client portfolio, investing in data-driven and customer-centric engagements, and expanding its omnichannel capabilities. The agency's commitment to innovation, combined with its deep understanding of the healthcare sector, positions it as a leader in delivering effective marketing solutions. By leveraging its global network and expertise, DDB Health continues to provide bold and impactful work for its clients.

Strategic Opportunities and Future Directions

Looking ahead, DDB Health New York plans to continue its growth by pursuing new specialty science brands and expanding its patient marketing expertise. The agency is committed to applying emerging technologies, such as generative AI tools, to deliver highly efficient and data-driven work for clients. Additionally, DDB Health will maintain its focus on omnichannel marketing, ensuring targeted messaging that meets different customer mindsets depending on their geographic location and phase of the treatment journey.