Company Research Report: De Rigo Vision S.p.A.

Company Overview

• Name: De Rigo Vision S.p.A.

• Mission: Not explicitly stated, but the company is focused on bringing Italian style and tradition in eyewear across the globe, leveraging their experience for each specific market.

• Founding: No specific information is available on when De Rigo Vision was founded or by whom.

• Key People: No specific information is available regarding the key people in the company.

• Headquartered: No specific information on the headquarters location.

• Number of Employees: 3,300 employees, with a workforce composed of 65% women across 18 countries.

• Revenue: The company reported a consolidated revenue of 536 million euros in 2024.

• Notable For: De Rigo is known for its production and distribution of high-quality eyewear and owns multiple house brands and licensed brands in the eyewear sector.

Products

House Brands

1. Police

• Launch: 1983

• Description: Established from De Rigo’s vision, Police is characterized by its functionality combined with contemporary style aiming to mirror personal identity in fashion and music.

• Key Features: Focus on aesthetics beyond functionality; connects to a deep sense of personal style.

2. Lozza

• Launch: 1878

• Description: The oldest eyewear brand in Italy. It symbolizes classicism that continues to evolve with future inspirations while maintaining its vintage touch.

• Key Features: Known for its refined classic lines and vintage inspiration.

3. IN Inspired by ST!NG

• Target: Primarily aimed at a male audience while maintaining a junior collection.

• Key Features: Redefines eyewear style by targeting adult males while preserving its original spirit.

4. Yalea

• Description: A brand dedicated to women, highlighting elegance, timelessness, and providing an avenue for self-expression.

• Key Features: Promotes aesthetic values combined with ethical consciousness, created to empower women.

Licensed Brands

• Information: Details about specific licensed brands are not provided.

Recent Developments

1. Revenue Growth

• The company continued its revenue growth trajectory, with consolidated revenues of 536 million euros for 2024, indicating an increase from the previous year.

2. New Campaigns and Collaborations

• Zac Efron is featured in the new campaign for the SS25 Police collection.

• A collaboration with Luis Figo for Lozza that merges Italian excellence with the football icon's style.

3. Product Innovations

• Police x George Russell: A limited edition eyewear line designed in collaboration with George Russell, a Formula 1 racer.

• Porsche Design: A special eyewear edition to celebrate the 50th anniversary of the Porsche 911 Turbo.

4. Social Initiatives

• Yalea continues its "The Portrait of Dreams" project focused on supporting women and exploring themes like sisterhood through its new editions.

5. Partnership Renewals

• The agreement with TOUS for the design and production of their eyewear collection was renewed.

• The renewal of the licensing agreement with Zadig&Voltaire, emphasizing the company’s strong partnerships in the luxury sector.

Conclusion

The report provides a comprehensive overview of De Rigo Vision S.p.A., highlighting its significant products, recent achievements and developments, and its strategy of innovation and collaboration in the eyewear market. The company remains robust with steady revenue growth and dynamic product and marketing strategies while fostering social values through its branding.