Company Research Report: De Soi, Inc.

Company Overview

• Name: De Soi, Inc.

• Mission: Inspired by the French ethos of pleasure and restraint, De Soi aims to offer a range of non-alcoholic apéritifs made with natural adaptogens, providing an enjoyable and mindful experience for social and solo moments.

• Founded: No information is available.

• Founders: Katy Perry and Morgan McLachlan

• Key People: Katy Perry (Co-Founder), Morgan McLachlan (Co-Founder)

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: De Soi is known for its non-alcoholic apéritifs infused with adaptogens that offer a stress-relieving and pleasurable drinking experience without alcohol.

Products

De Soi offers a variety of non-alcoholic apéritifs, each crafted with distinct natural botanicals and adaptogens. Below is a detailed description of each product:

1. Spritz Italiano

• Description: A bittersweet beverage with Mediterranean citrus notes.

• Key Features:

• Infused with adaptogens like L-theanine, lion's mane, and reishi mushroom.

• Offers the essence of 'il dolce far niente' – the sweetness of doing nothing.

• Price: $20.00 for 4 cans.

2. Golden Hour

• Description: A lean and delicate apéritif with a crisp citrus zest and herbaceous notes.

• Key Features:

• Contains adaptogens such as lion's mane and reishi mushroom for relaxation.

• Bright and bracing with notes of warm citrus, pear, and leafy herbs.

• Price: $20.00 for 4 cans.

3. Purple Lune

• Description: A rich apéritif with notes of dark forest berries, vanilla oak, and a hint of rose petals.

• Key Features:

• Features ashwagandha and tart cherry adaptogens to reduce fatigue and balance the body.

• Offers complex flavors with rich tannins.

• Price: $25.00 for 4 cans.

4. Champignon Dreams

• Description: Infused with exotic flavors and a complexity resembling that of a traditional cocktail.

• Key Features:

• Details about specific adaptogens or ingredients are not provided.

• Price: $20.00 for 4 cans.

5. Variety Pack Cans and Starter Pack

• Description: Offers a selection of De Soi's signature apéritifs in one package, perfect for sampling a range of flavors.

• Key Features:

• The Starter Pack includes a combination of all flavors: Spritz Italiano, Golden Hour, Purple Lune, and others.

• Variety Pack contains 12 cans priced at $60.00, Starter Pack contains 16 cans priced at $82.00.

Recent Developments

• New Products: There's mention of new additions such as the Spritz Italiano.

• New Features: No specific new features added to existing products are noted within the provided information.

• Partnerships: Collaborations are highlighted, such as the De Soi x Charqute for charcuterie pairings and associating with press entities for beverage features. However, details of formal partnerships are not explicitly mentioned.

Conclusion

De Soi, Inc., co-founded by celebrated individuals such as Katy Perry, stands out in the beverage industry with its innovative approach to non-alcoholic drinks. Their offerings are infused with adaptogens, providing a unique, alcohol-free experience that emphasizes relaxation and pleasure without restraint.