Company Research Report: De Soi, Inc.

Company Overview

Name: De Soi, Inc.

Mission: De Soi aims to "savor the flavor and lose the booze," providing non-alcoholic apéritifs that are always apropos. The company is inspired by the French ethos of pleasure and restraint, putting fun in functional with natural adaptogens that provide pleasure without the proof.

Founders: Katy Perry and Morgan McLachlan. They aimed to create a drink that allows consumers to enjoy flavorful and functional beverages without alcohol, catering to busy professionals and those seeking sober-curious lifestyles.

Key People:

Co-Founders: Katy Perry and Morgan McLachlan.

Headquarters: No information is available.

Number of Employees: No information is available.

Revenue: No information is available.

Known for: De Soi is known for its range of non-alcoholic apéritifs, crafted with natural botanicals and adaptogens. The company emphasizes flavor, complexity, and wellness in its beverages.

Products

De Soi offers a variety of non-alcoholic apéritifs designed for pleasure and wellness without alcohol:

1. Spritz Italiano

Description: Bittersweet, Mediterranean citrus apéritif.

Key Features:

Crafted with natural botanicals.

Rated 4.9 out of 5 based on 79 reviews.

Available in multiple pack sizes for subscription or one-time purchase.

2. Golden Hour

Description: Crisp, citrus zest, and herbaceous apéritif.

Key Features:

Contains adaptogens such as L-theanine and maca for a stress-relieving effect.

Rated 4.7 out of 5 based on 211 reviews.

3. Purple Lune

Description: Rich forest berries and vanilla oak apéritif.

Key Features:

Contains adaptogens like ashwagandha for relaxation.

Rated 4.6 out of 5 based on 307 reviews.

4. Très Rosé

Description: Raspberry and rooibos apéritif.

Key Features:

Enhanced by adaptogens including lion's mane and saffron.

5. Variety Pack Cans

Description: A mix pack of all available flavors to sample various options.

Key Features:

Ideal for those wanting to try all flavors without commitment to a single one.

Rated 4.9 out of 5 based on 18 reviews.

6. Starter Pack Cans

Description: Pre-spritzed cans ready-to-sip for convenience.

Key Features:

Perfect for those new to the product line to experience De Soi's offerings.

Rated 4.9 out of 5 based on 36 reviews.

Recent Developments

New Products Launched: The Sober October Essentials Bundle has been introduced, designed to cater to those reducing alcohol intake during October.

New Features: No information is available on new features added to existing products.

Partnerships: De Soi has teamed up with Charqute to create a charcuterie spread that pairs with each of their flavors, enhancing the product experience.

Notable Mentions: The brand has received significant media attention, with features highlighting their unique approach to non-alcoholic beverages that include adaptogenic benefits. Additionally, the company’s products have been featured in articles urging a shift in social drinking culture towards non-alcoholic options.

Notes

De Soi is a pioneer in the burgeoning field of functional, non-alcoholic apéritifs, focusing on rich flavors and wellness. Founded by prominent figures from the worlds of entertainment and distillation, it caters to the growing "sober-curious" movement. The company emphasizes not only removing alcohol but also providing an elevated and nuanced drinking experience with health benefits, setting it apart in the beverage industry.

End of Report