Dealer.com Company Profile

Background

Overview:
Dealer.com, established in 1997 and headquartered in Burlington, Vermont, is a leading provider of digital marketing solutions tailored for the automotive industry. The company offers a comprehensive suite of tools designed to enhance online presence, customer engagement, and sales performance for dealerships. Dealer.com operates as a subsidiary of Cox Automotive, a global leader in automotive services.

Mission and Vision:
Dealer.com is committed to transforming the way the world buys, sells, owns, and uses vehicles by providing innovative digital solutions that streamline dealership marketing and operations.

Key Strategic Focus

Core Objectives:

Digital Marketing Solutions: Providing integrated platforms that encompass inventory management, advertising, website development, and customer relationship management (CRM) to optimize dealership operations.

Customer Engagement: Enhancing consumer interactions through data-driven website management, performance analytics, and social media integration.

Primary Markets:

Dealer.com primarily serves automotive dealerships, original equipment manufacturers (OEMs), dealer groups, and agencies, focusing on the North American market.

Financials and Funding

Revenue:
As of 2025, Dealer.com reports an estimated annual revenue of $2 billion.

Funding History:
The company has raised a total of $5 million in funding. In December 2013, Dealer.com was acquired by Dealertrack Technologies in a cash and stock transaction.

Technological Platform and Innovation

Proprietary Technologies:

Responsive Web Design: Ensures dealership websites are optimized for all devices, enhancing user experience.

nGauge Quality Score: Measures online consumer engagement to identify potential vehicle buyers.

Scientific Methodologies:

Data-Driven Website Management: Utilizes analytics to tailor dealership websites for engaging customer experiences.

Performance Analytics: Provides comprehensive reporting tools for monitoring and enhancing digital marketing strategies.

Leadership Team

Key Executives:

Mark Bonfigli: Co-Founder

Michael Lane: Co-Founder

Both founders have been instrumental in establishing Dealer.com as a leader in automotive digital marketing solutions.

Competitor Profile

Market Insights and Dynamics:

Dealer.com holds a significant position in the automotive digital marketing sector, with a market share of 17.11% and over 3,797 companies utilizing its services.

Competitor Analysis:

Dealer Car Search: Holds a 23.82% market share with 5,285 companies using its services.

DealerOn: Serves 2,411 companies, representing a 10.87% market share.

DealerSocket DealerFire: Utilized by 87 companies, accounting for 0.39% of the market.

Strategic Collaborations and Partnerships

Dealer.com operates as a subsidiary of Cox Automotive, benefiting from the parent company's extensive resources and industry expertise.

Operational Insights

Competitive Advantages:

Comprehensive Solutions: Offers an integrated platform encompassing inventory management, advertising, website development, and CRM.

Industry Expertise: Leverages deep automotive industry knowledge to provide tailored digital marketing solutions.

Strategic Opportunities and Future Directions

Dealer.com aims to continue innovating its digital marketing solutions to meet the evolving needs of automotive dealerships. By leveraging data analytics and emerging technologies, the company seeks to enhance customer engagement and drive sales performance.