Company Market Research Report: Death Wish Coffee

Company Overview

• Name: Death Wish Coffee

• Mission: Death Wish Coffee is dedicated to providing bold, smooth cups of coffee that challenge traditional coffee experiences. The company describes itself as rebellious by nature, focusing on premium, high-quality coffees that are Fair Trade and Organic Certified.

• Founded: 2012 by Mike Brown

• Key People: Mike Brown, Founder

• Headquarters: Saratoga Springs, New York

• Number of Employees: No information is available

• Revenue: No information is available

• Notoriety: Known as the #1 Organic and #1 Fair Trade Coffee brand in the US, Death Wish Coffee is particularly famous for its strong coffee blends with a high caffeine content. It gained prominence after featuring in a Super Bowl 50 ad and gained additional fame through its partnership with NASA to send its coffee to the International Space Station.

Products

Coffee Varieties

1. Dark Roast Coffee

• Description: A bold, rich blend using USDA Organic and Fair Trade Certified arabica and robusta beans, promising a smooth and strong cup with low acidity.

• Key Features: High caffeine content, low acidity, bold flavor.

2. Medium Roast Coffee

• Description: Offers a lighter, smoother taste profile while maintaining robustness and quality that the brand is known for.

• Key Features: Smooth taste, organic and Fair Trade Certified.

3. Espresso Roast Coffee

• Description: Supports a classic espresso experience with a robust and full-bodied flavor.

• Key Features: Full-bodied espresso flavor, organic certified.

4. Valhalla Java Odinforce Blend

• Description: Created in partnership with guitarist Zakk Wylde, this blend caters to those desiring a smooth yet robust coffee experience.

• Key Features: Smoothness and rich taste, organic certification.

5. Blue and Buried Coffee

• Description: A flavored coffee blend with notes of berries.

• Key Features: Unique berry flavor, organic certified.

6. Chocolate Hazelnut Coffee

• Description: A blend with chocolate and hazelnut flavors.

• Key Features: Distinct flavor profile, Fair Trade Certified.

7. Vanilla Coffee

• Description: A vanilla-flavored blend offering a sweet, aromatic experience.

• Key Features: Sweet aroma and taste, organic certified.

8. Peppermint Mocha Coffee

• Description: A seasonal blend offering peppermint and chocolate flavors.

• Key Features: Seasonal flavor profile, available in beans and single-serve pods.

Other Products

• Single-Serve Pods: Available for most coffee flavors and roasts for convenience.

• Merchandise: Includes apparel such as handcrafted mugs, tankards, tees, hoodies, sweatpants, and unique items like pennants.

Recent Developments

• Product Launches:

• Launched new flavors like Gingerdead and Blue and Buried.

• Partnerships:

• Collaborated with NASA to create an instant freeze-dried blend for astronauts on the International Space Station in 2018.

• Recent Products: Expanded into unique seasonal and flavored offerings such as Pumpkin Chai.

• Additional Features: Ongoing development of subscription services offering discounts and exclusive access to new product lines.

Death Wish Coffee continues to maintain its focus on quality, community development, and innovation in caffeine products while upholding its commitment to ethical sourcing and sustainable practices.