D

decent

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Company Domain www.decent.com link_icon
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Company Overview


Decent, headquartered in Austin, Texas and founded in 2018, operates in the Technology, Information, and Internet industry with a specific niche in health insurance. The company is privately held and caters primarily to small businesses, self-employed individuals, and entrepreneurs. Decent aims to revolutionize employer-sponsored health plans, offering solutions that are estimated to be 40% less expensive than traditional plans. The company's approach emphasizes strong relationships between policyholders and their primary care providers, underscoring a commitment to personalized, affordable healthcare.

Leadership Team


Nick Soman - Founder & CEO


Nick Soman leads Decent with a vision to address inefficiencies in healthcare insurance. He is inspired by personal experiences and his family's roots in primary care. Under his leadership, Decent has raised approximately $43 million in funding to support its mission.

Richard Luck - COO & CTO


Richard Luck is both the Chief Operating Officer and Chief Technology Officer at Decent. His role involves steering operational strategies that mesh with the company's goal of providing cost-effective healthcare solutions. Richard's extensive expertise in product development and engineering is crucial for navigating the challenges of the dynamic healthcare space.

Product Offering


Decent's essential offerings revolve around Direct Primary Care (DPC) health plans, which streamline healthcare by:
  • Offering one flat monthly fee with no hidden costs.

  • Providing unlimited access to healthcare providers.

  • Promoting direct engagement without insurance intermediaries.


These plans are crafted to reduce complexities and expenses for both policyholders and healthcare providers.

Market Position and Competitive Landscape


Operating within the healthcare and health insurance sectors, Decent primarily serves clients in the San Francisco Bay Area and the Western US. Despite facing competition from industry giants like UnitedHealth Group, Aetna, Kaiser Permanente, and Blue Cross Blue Shield, Decent distinguishes itself by catering to the specific needs of small businesses.

Competitors in the online health insurance market include Bicycle Health, HEALTH[at]SCALE Technologies, and DocPrime. Additionally, players like AHIP, Affinity Health, and Academic HealthPlans are notable in the broader market.

Strategic Partnerships and Collaborations


Decent's network expansion is fueled by strategic partnerships with healthcare entities like Tendo, One Medical, and Hint Health. The partnership with Tendo, for example, integrates Decent's DPC plans with a marketplace for transparent and bundled healthcare procedures. These alliances help Decent deliver comprehensive, affordable, and simplified healthcare solutions across new markets.

Recent Developments


Recent initiatives focus on innovating small business health insurance. Decent is spearheading efforts in personalized health insurance policies, addressing contemporary healthcare questions for small businesses, and improving coverage options and affordability.

Operational Highlights


Decent has gained recognition for integrating blockchain technology into their platforms to enhance the healthcare experience for users. The company's plans are particularly advantageous for self-employed individuals seeking to reduce administrative burdens and streamline employee benefits.

Outlook and Strategic Vision


Decent is set on a path of growth by modernizing employer-sponsored health plans through models like Direct Primary Care. The company's strategic vision maintains affordability and patient-centered care as core tenets, aiming to redefine healthcare insurance standards in the US.

For further exploration of Decent's plans and services, interested parties can visit their [official website](https://www.decent.com/).
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